“You had to listen to the audience because writing is just a guess.” – BJ Novak

I saw a YouTube video recently about how they wrote episodes of The Office. B.J. Novak...

A quick perspective check:

Instagram can:

• Help people get to know, like and trust you. 
• Tell your brand’s story (or promise).
• Inspire your customers.
• Notify customers of new...

If you and your customer were dating…

eHarmony Profile = Social Media
(How they find you initially.)

Flirting = Website Scrolling
(Checking each other out. Do they have something I’m...

One particular fear I have over and over is the fear of showing up.

Though, I would never articulate it that way. The fear is more likely to manifest in thoughts like: 

• I don’t want to...

What if like counts disappeared tomorrow?

This isn’t a rhetorical question. Instagram has been testing removing the like count feature from public view. You, as the account owner, would be...

Choose wisely. Only two are possible at once.

Once upon a time, I worked in the marketing/advertising agency world. We would tell our clients they could choose how they wanted their project...

Fixating on how many comments or likes a posts gets is like driving by looking in the rearview mirror. In other words: it’s dangerous. Our focus is on where we’ve been, not where...

Money can’t buy you love, but it can buy you followers.

It’s impossible to know how someone got the following that they have. 

Don’t assume someone else has more followers...

I’m not just saying that so you’ll read my post. It’s one of my new favorite mantras for social media. 

We want others to be stopped in their tracks by our posts, so maybe it...

For your weekend, I offer these words from poet Mary Oliver:

Instructions for living a life:

• Pay attention.
• Be astonished.
• Tell about it.

I can think of no wiser words for social media, for being...

Last post I talked about the dopamine loop of social media. Our brains literally send out little happy-feeling chemicals – called dopamine – when we get positive feedback on...

I’m a child of the 80’s. The measure of success for a parent in the ‘80s was keeping your kid off dope. 

As a kid I had no idea what dope really was or what it would look...