This Week in Social Media Marketing: A New Reels Trend

A New Reels Trend

social media social media marketing Nov 09, 2020

What’s Happening

A fun new reel trend, you can adapt for your message!
Many trends on TikTok find their way to Instagram via people uploading their TikTok videos and sharing as reels. The sound used is a portion of the song “Where is the Love?” by The Black Eyed Peas. The person in the video is usually hopping away from the camera to the beat of the music. The title says, “Me on my way to…”

The original one caught my eye and made me giggle.

Use it for Your Business

You can create a reel using this trend in so many ways! Any business can use it to feature what they’re most passionate about:

  • Crafters: “Me on my way to JoAnn’s… again!”
  • Writers: “Me on my way to the fridge to avoid writing.”
  • Real Estate Agents: “Me on my way to land the sale!”

If you’re willing to hop to it, it can be a bunch of fun for you and your audience!

Relevancy Rating

How relevant is this trend to growing your social media following for your business? Is this new trend worth your time?

MAYBE: I give it 3 out of 5 thumbs up.

Relevancy Rationale:
You have a 50/50 chance of this trend making a difference. Don’t prioritize it over mission-critical strategies, but it could be worth testing.

I would rate this reel at a beginner level. There is only one scene to film and one title to add. You could create this reel in 15 minutes – less time than it takes me to write a good caption. The reel can boost the know, like, and trust factor that we’re always seeking on Instagram. They can witness your personality and have fun along with you.

I didn’t rate this trend higher because it’s not going to drive people to your website or lead to more sales. There is a potential it will bring you more followers; however, it’s not crucial to your overall social media presence.

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.