This Week in Social Media Marketing

Back To School Content Ideas

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What's Happening 

Leah Jarvis called August the Sunday of months, and I can’t stop thinking about it.

Those Sunday Scaries are in full swing in my brain for all things Fall. I LOVE fall. It’s my favorite season in the Midwest. But it brings a whole lot of change. The kids are going back to school, schedules are changing, clients and customers are back from the summer lull, and it basically begins the frenetic build to the Holiday season.

All the changes on Instagram and other platforms haven’t helped my foreboding.

Do you feel the same way?

I bet if you’re feeling that way, your audience is as well. Since we’re in the business of serving our people, what can you do to help ease the angst?

Draw on your personal expertise to help prepare them for the season.


Use it for Your Business 

While your audience might not revolve around an academic calendar, it’s a relatable content theme to use in August and September.

Here are some ways you can use “back to school” content:

Relatable Content: Can you relate your expertise to a common back to school activity?

  • Maybe you write about security issues and can help parents not to share too much info in that first day photo.
  • If sharing easy recipes is your thing, show your go-to after school snack.
  • Poll your audience for their favorite back to school tips.
  • If you’re a coach, help them through mindset shifts like this parent coach talking about how to ease after school restraint collapse.

Your Niche 101: Educate on your industry with an introduction series. Post once a week or all month highlighting things you want your audience to know about what you do, why it’s important, or how they can get involved.

Supply Lists: Highlight the best of the best in your niche and share it as a resource. For example, if you sell planners, create a carousel with the best pens, pencils, stickers, etc., and make it super saveable or shareable.

Educator Discount: Run a special social media promotion for educators and/or parents during August.

Recap August: Reminisce about what you accomplished in August or over the summer with this trending Taylor Swift song.



Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is posting back to school content worth your time?

Maybe: I give it 3 out of 5 thumbs up.

Well, it’s not-not worth your time, but it will help your audience know you can relate to where they are, which is always a good idea.


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