New Reels Feature for Background Music

social media social media for creatives social media for entrepreneurs social media marketing Apr 26, 2021

What's Happening

With the Instagram Reels remix feature, a small but impactful feature was released as well: the ability to control the volume on individual tracks.

Previously, you could either have music or talk, you couldn’t have music under you talking – in other words, a soundtrack. 

The remix feature was modeled after TikTok’s duet feature which requires mixing both the original video and the new video track. At the risk of being Captain Obvious here, you kinda need two voices to create a duet. Thus, Instagram had to bake it into the new remix feature.

Not only can you have two tracks overlapping, but you can control the volume of them as well.


Use it for Your Business

Adding a soundtrack behind any Reels where you’re talking will help set the tone of your message. It also eliminates the need to use a different app to edit, saving time creating Reels as well. 

All you need to do is click the bottom that looks like volume sliders while editing your video.

Then, slide your finger up or down on the individual tracks to adjust the volume.




Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is using a soundtrack in your Reels post worth your time?

MAYBE!: I give it 3 out of 5 thumbs up.

A 3 Rating Means: You have a 50/50 chance of this trend making a difference. Don’t prioritize it over mission-critical strategies, but it could be worth testing.


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