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Bernie Sanders Meme

social media social media for creatives social media for entrepreneurs social media marketing Jan 25, 2021

What's Happening

The Internet was ablaze with Bernie Sanders memes before the Inauguration for the 46th President of the United States had even concluded. 

If you missed all of the fuss, here’s a pretty good roundup of them. They are all good, but this Reel had me snorting with laughter!


Use it for Your Business

I don’t really want to argue that you should use the Bernie meme for your business – though many have. I want to address the question I heard from colleagues on that day. 

This is how I feel about this [insert political issue/politician/election/etc], but should I post it?

But, should I post it? 

How many times have you uttered that phrase to co-workers, boss, or dog?

Bernie Sanders memes are one thing. Most people won’t assume you’re taking a political stance because you post one.

However, posting about your views on issues, your relief in a new president being sworn in, even your pride in the first woman Vice President being sworn in, could all be interpreted as you taking one side or another. Our country has become so polarized that making any statement can seem like a huge risk for your business.

You don’t want to offend anyone. However, by staying silent, you’re not attracting anyone either.

In these instances, I always go back to the tried and true question to ask yourself before you post anything:

What’s in it for them?

We never want to make what we post about us. Your feed is for your audience. The goal is to add value to their lives.

If that first question is hard to answer, here are a few others that may help:

  • What will my audience find of value in this post?
  • Am I adding anything of value to the larger conversation happening on social media on this topic?
  • Is this content consistent with what my audience has come to expect from me?
  • Does this content help move forward my business’ goals, main message, or mission?
  • Will this help my audience know, like, or trust me?

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is posting a Bernie Sanders meme worth the time investment for your business?

NO!: I give it 1 out of 5 thumbs up.

A 1 Rating Means: Don’t waste your time! You’ll never see a return on that investment.

This rating is specifically for sharing a Bernie meme. Spending a bunch of time photoshopping Bernie into your office isn’t going to make a difference in your social following. I would recommend creating content of value for your followers instead. Use that time to write a blog post or create a list of tips. The Bernie meme has had it’s 15 minutes of fame. Valuable content has a much longer shelf life. 


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