Collabs are where it’s at!

social media social media for creatives social media for entrepreneurs social media marketing Oct 25, 2021

What's Happening

Instagram announced a bunch of new features this week. The one I’m most excited about is Collabs – a way to joint post with another account and share the engagement.

Here’s a quick tutorial.


Use it for Your Business

The Collabs feature allows you to post a Reel or Feed post to two accounts at the same time. If you’ve ever gone live with another account on Instagram, you know the power of shared content.

Since the same content is going to both accounts and sharing engagement, its chances of success are multiplied – especially if your audiences have similar interests.

Use this feature by reaching out to a potential collaborator and suggesting you co-author a post or record a Reel together. The Reel will take some more planning and editing but since they are much more engaging, it will most likely perform better.


Bonus Feature Announcement:

P.S. Here’s a video from the head of Instagram walking through all the new features. Many will be excited to know they’re creating the ability to upload your photos and videos to Instagram from your computer.


Relevancy Rating:

Just because it's new doesn't mean it's worth your time: Is using Collabs worth your time?

YES!: I give it 5 out of 5 thumbs up.

Collaborating is one of the most effective ways to grow your social media presence! Instagram just made that easier for us.



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