Instagram adds Professional Dashboard

social media social media for creatives social media for entrepreneurs social media marketing Feb 15, 2021

What's Happening

Instagram quietly rolled out a new Professional Dashboard feature for Creator and Business accounts.

Warning: Rant Ahead

If you don’t have either a creator or business account, go switch it, stat! If you’re hesitant to switch because you’ve heard rumors that your engagement goes down once you switch. That’s a complete myth. Trust me.

Switching accounts is literally the click of a button. Go to Settings > Account > Switch Account Type to do so.

I’m very adamant about this because having a Creator or Business account is the only way you can get important statistics of how your posts are doing, and get access to a whole host of monetization tools Instagram offers.

[Rant over]

Back to the professional dashboard: You can now access all your insights, monetization tools, and even find articles with tips and best practices – all in one place.


Use it for Your Business

Even if you’re not ready to monetize your account – you’re not investing advertising dollars or have an online shop – you should be very familiar with your account’s insights. I recommend going in weekly to see which posts are performing the best and then doing a full analysis monthly.

I keep track of my account and all the ones I manage for clients in Google Sheets, tracking new followers, engagements, engagement rates, and the best performing posts. You don’t have to get that fancy but you can’t grow what you don’t measure.

Knowing these stats helps to inform how and what types of content you create in the future. We humans notoriously base our opinions on how we feel about a post versus looking at the facts. Your followers literally vote for the content that resonates most with them by liking, commenting, and sharing. You may be surprised to find what you thought performed best versus what actually performed the best. 

Now your job is to listen to that feedback. They’ve taken the time to respond. The least you can do is listen and reciprocate by providing more of that content. They’ll thank you for it.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is keeping up with your statistics worth your time?

YES!: I give it 5 out of 5 thumbs up.

A 5 Rating Means:
 Time investment on it is critical to growing your social media following. You won’t regret it!


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