Megan's Social Media Marketing Show - Episode 12 - Know Your Customer on Social Media: Enneagram Type Eight

e12 - Know Your Customer on Social Media: Enneagram Type Eight

show Mar 17, 2021

Find out how Enneagram Eights approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my friends and colleagues, Carla H. Hayden. 

Carla is an Enneagram Type Eight. We discuss:

  • What she likes and dislikes on social media
  • What makes her click on a post, comment, or share
  • The platforms she loves to hang out on
  • How marketers can make sure Eights feel loved on their social
  • Her love of Clubhouse and why the new platform is engaging for her

If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Carla could get you one step closer.


About Carla:

Carla H. Hayden is passionate about training and equipping people to be grown-ups. Through coaching and clarity sessions - affectionately referred to as “Coffee with Carla” - she helps Christian women overcome the roadblocks and deterrents that prevent them from living fully and freely from their God-given identities.

Born and raised in San Francisco, CA, Carla currently resides in Indianapolis, IN with her family where she currently serves as Chief Operating Officer for hope*writers. Among her hobbies, she loves connecting with people over coffee or cocktails, photo-journaling snippets of her story, and traveling locally and abroad. She is a healthy Enneagram 8 and unashamedly declares that Gifts and Words of Affirmation are at the top of her Love Languages list.


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Megan: Hello everyone. And welcome to Megan's social media marketing show. Today. I have my friend and colleague Carla Hayden with me. She is an Enneagram eight and she is our next person in the series of Get to Know Your Customer Through the Enneagram, the idea being that in modern marketing, we try to appeal to that one perfect customer.

And if we're talking about one person, that person should probably have an Enneagram number because they have a certain type of personality. So if you are marketing to a very specific person, this podcast series is to help you figure out who that person is or how you can market best to them based upon what their Enneagram number is.

So without further ado, I'd love to welcome, Carla. Thank you so much for being with me here today. 

Carla: Thanks for having me, Meghan,

Megan: Can you tell us just a little bit about yourself and what you do? 

Carla: Yes. So I am based in Indianapolis, Indiana, and I kind of have a number of different roles and hats that I wear.

But my nine to five, if you will, is I am the chief operating officer for hope writers, which is an online membership community for writers. And that's how you, and I know each other. But I also do. Some coaching and clarity sessions on the side. And so I am really exploring the ways in which I can take the gifts and talents and abilities and experiences that I have and help others get clarity in their lives.

So that's a little bit about me.

Megan:  And guys she's so good at the clarity where I was like, Carla, to help us understand this. And she just has a way of, even though we've processed the same information in a meeting, she will then just turn it around and make it, everybody goes, Oh, the light bulb. So she's very good at what she does. I will attest to that. 

Oh, I also want to give a general disclaimer that, when we're talking with Carla, there are things that, could it be just personality quirks of Carla there are things of all of us that it's just because of who we are. Naturally and uniquely made up to be that's what our preference is.

It doesn't necessarily mean that all Enneagram type eights prefer the same things that Carla does, but I'm willing to bet. This gives us a great insight into Enneagram eights in general, especially female Enneagram, eights, which. It's just different guys. Like it's different. So I will read a description from this book, the nine types of leadership by Beatrice Chestnut.

I recommend this to anyone who is looking for advice on leadership and the Enneagram. So the type eight is a prototypical person who thinks big acts, decisively and makes things happen, sometimes called the challenger or the boss. They're larger-than-life people with big energy who easily take on leadership roles as eights attention automatically goes to the big picture.

To what they think should happen and how to make their vision a reality. They easily sense who has the power in a given situation and look to see whether they use it fairly, primarily motivated by the need to be strong and take action. They are assertive and sometimes aggressive, but also can be protective and generous.

Yes. How does that sit with you? Carla? 

Carla: Yeah, I'd say that's pretty accurate. I think my experience growing up and especially growing in leadership is that I would find myself in what I would consider leadership roles, even if the title didn't match. And I think that's really important and something that I try to stress with people a lot is that you can be a leader in whatever seat on the bus that you sit in or whatever role you have, whether or not your title reflects that. And so I'm really passionate about that because until I really understood how the Enneagram played into my personality and how I view the world and how I interact with the world. One of the things that is unfortunate is that you can have a young person that is forming into an Enneagram eight, so to speak.

And I think especially as a female, oftentimes you get labeled as bossy or as that description. Indicated aggressive. And a lot of times that's just because it's a misunderstanding of the gift and it's a lack of knowledge of how to steward that gift and how to properly support and encourage the healthy and positive behaviors of in any gram eight.

And I always say to people you want an Enneagram eight in your life because that person is going to be an advocate for you. They are going to oftentimes. Say the things that you want to say, or you want to have said and it's. It's actually very natural there. I'm not trying to be assertive. I just am.

It's just how I show up. And so I relate to that a lot. I think the one area that I would even expand upon is I may have a knowledge of who holds the power in a room or at a table or in a meeting, but as a leader, It's really important for me to make sure that everyone knows that they have power in their own place.

And so it's not even just enough to recognize Oh, who holds the power. I think if you're unhealthy, you'll gravitate towards that person for your own self. Like, meeting your own needs versus using your position of leadership to help redistribute power or equip people or empower people to use the power that they have inherently within them.

Megan: That's a very good insight and I know that is a focus of attention. The justice is a big focus, a focus of attention for eights and. You perceiving that and then wanting to help distribute the fairness amongst everyone and give everyone a say, yes, I totally agree with you. I have several Enneagram AIDS in my life and I find myself leaning towards it when I'm like, this is wrong.

Right. Can you, or can you help me? wrap my brain about that around this. Am I perceiving this in the right way? And I always know that they'll be there fighting for you, championing for you in your corner. They'll help you steer, right, even if they don't agree with what your decision is or, what you're wrestling with.

And they generally, what I love too about them is that they don't hold beefs. They're like you could have a knock-down-drag-out fight and then they're like cool, And that's it they're not going to hold it against you. They're just. Yeah, they're lovely people. I love aides. So 

Carla: I should also say that we hear the word injustice.

And I think for a lot of us, we think about big-issue, social injustice type things, but injustice is just simply something that isn't right. It just isn't right. It could be a process in a company. It could be a strategy. It doesn't necessarily have to be these big heart issues, sometimes injustice, especially in the work that I do.

Helping people think rightly about themselves or about the situation that they find themselves in. That's where my clarity gift really shows up is okay. I know that it seems to be this way. It can seem really overwhelming or it can seem like. Moving really fast or whatever. And, what I bring to the table is let's back, let's pull up and out of the situation, let's look at it from a higher perspective or a different point of view, and let's rightly align our thinking so that we can move forward with confidence, with as much information as possible versus limited information or limited emotion.

And so I think that's the big thing too, is that I'm not necessarily out there. Picketing or on a social injustice gathering that isn't necessary. You were talking earlier about what my personal quirks are. Like. That's not how it shows up in me. The way it shows up in me is when I come into a situation, a relationship, a.

Corporate office, a boardroom, whatever you want to look at. And I'm able to kind of look at the whole picture and help us move forward, where it's beneficial to everyone, not just one person. And so that I can partner really well with people that are known as visionaries. Because oftentimes when you have a visionary leader, they can see steps one and two and steps like 98, 99, and a hundred and not anything in between, not the details.

And then they're leading teams of people and where the injustice comes is that people don't have the time or the tools necessary to be successful in their roles. And so I partner really well with visionary leaders like that because I do have that ability. I am able to see the big picture. But also details.

And I also lead with my heart, which is, I think a misnomer about enneagram eights is that we're all muscle and we're not heart and that's not true. I actually lead with my heart. I care very much about people and it's because I care about people. I want to make sure that they have what they need to be successful.

Megan: Yes. And the piece that I identify with what you said was that the people who are there that are in charge of the details, you're helping to give them a voice because most likely they are not the ones at the top. They are not, they're the ones that are performing out what the visionary is saying.

So oftentimes they feel like they, they feel like they don't have a voice or they literally don't have a voice at the table. You help equal out that a little bit and, give them a break, which I so appreciate about you, Carla. So I can talk about this all day, but we do need to get into social media, All right. Let's dig in. So can you give me just an overall view of what let's call it? Your social media life is like how much time do you spend on it? Maybe per day? What. Draws you in, where can you go in a rabbit hole? What platforms do you like? Just an overall general view. 

Carla: Yeah. So I think platform wise right now for me I would say I can be found probably in three different places.

One of them would be Instagram. The other would be LinkedIn. And then most recently Clubhouse is a place that I have started interact quite a bit. It's, different for me on each platform though. So Instagram is something where I have a. Personal and private Instagram account. And so the people that I'm following in that are following me, there's not a level of service.

Like I'm not posting things to serve an audience in that regard. I'm just sharing my latest doughnut run with my friends and family. Can and equally I'm following people that I care about, not necessarily businesses or accounts that are going to serve me and my business endeavors. It's, more of a, it's truly a social area for me on that private account.

I also have a public account that I am just starting to develop and build where I do have a desire to serve a specific audience, a specific community of people. And so I tend to follow different accounts that. Would be in my mind, would I be reposting their content? Would, these accounts align with who my community is that I'm trying to build there?

So Instagram, for me, I'm probably on that platform the most, because I have two accounts for two different reasons. But it's also the easiest for me, especially on the personal side of things. It's the easiest place for me to go. To just zone out whether I'm watching a story or I'm scrolling through my feed, it's something that I can do.

And it doesn't require a lot of me. And one of the things about whether it be my Enneagram type or just my role in life as a leader, I am constantly having to be switched on. I'm constantly having to be in a place of pouring out and giving direction and, leading and. Responding to Voxer messages, looking at document, like there's a lot of output.

And so a lot of times I will go to Instagram. If I feel like I've reached my max capacity for information, right. Information overload. Or output overload in, that regard. And so Instagram is a little bit of a, mini escape for me during the day. And that's what I use that for my LinkedIn platform is a lot more intentional.

I use it truly for business. And so I'm not posting a lot about my personal life there. I'm posting about conferences that I'm going to and posting about. Books that I've read. I really desire to provide value to the people that follow me on LinkedIn. And so even if I'm posting about conferences, it's not a, Hey, look at me and look, what I got to do.

It's more, here are my top three takeaways. And I really like to get down to, if you had gone to this conference, this is maybe what you would have taken away from it. Or if you've heard about this book, this is what I. This is what I took away from it and why you should read it. And I don't have any issue telling people you should do this.

That's I think that's the other thing about being an Enneagram eight. I have no qualms about saying, I read this book. Here are my three takeaways. You should get yourself a copy.  And, I love. Promoting people on LinkedIn. So I love if I've read something, I love tagging the author or tagging the podcast and directing people to that area.

And I think that again comes with being an Enneagram 8 leader is I'm wanting to constantly steer people a certain direction that I think would be beneficial for them. And then Clubhouse is a new one for me, and I'm just really loving the type of community and the rooms that I'm in there, which.

I've curated what comes up in my feed, there are things that align with either my faith background or being a female in leadership or being in Enneagram eight. Like those are the types of rooms that I'm finding myself in. Because yeah. I listened to podcasts to learn and to glean information, but it's very, one-sided it's that conversation is happening or has happened.

And I'm listening to it after the fact where Clubhouse I'm getting to engage. And so I don't tend to be a lawyer in Clubhouse. I want to be an active participant. So I'm only stepping into rooms where I feel like I can contribute to the conversation. 

Megan: So for those who are not well-versed in Clubhouse, in your words, explain to us what Clubhouse is.

Carla: Clubhouse is an audio-only social media platform. And the best way that I would describe it to somebody is it's like going to a conference that has breakout sessions. So you kind of get to see Oh, that would be an interesting room for me to step into. And you go into the room and you sit in the audience and you're muted,  because you're in the audience.

And there's a panel of people that are speaking about a certain topic. And the thing that they allow you to do on Clubhouse is to raise your hand and you can be invited up to the microphone to either ask a question of the panel, or you might be invited to be on the panel all yourself because you have something to contribute to the conversation.

And the great thing about it is if you step into that room, just like you would at a conference going to a breakout session if you find after. Two or three minutes like this isn't what I thought or this isn't interesting to me at all. You can leave quietly and there's no harm, no foul. So you're not hurting anybody's feelings.

You're just like, Nope, I'm going to go to a different breakout session or actually I need to get somewhere else. And I don't have time to finish this conversation and I'm going to leave quietly. So that's how I describe it to people. 

Megan: That's a very good description. I've also heard it's kind of a combination between a conference call and a podcast, a live podcast.

Where if you went to a live podcast, there would be people up there talking about, usually there's like a Q and a portion that you'd be able to contribute to. So I love that you are on Clubhouse and really loving it and getting into it. I am so interested in that platform and where it goes from here.

I haven't taken the time to really. Delve deep into it. But I know that Facebook is working on their own version and you know how they are with stealing things. So I'm kind of like hesitantly sitting back to of what's the future of this type of. Of it's not really a social network, but it's more of a publishing platform I might say, but there's a combination of both.

Carla: The great, thing that I love about it is your bio can be as long as you want it to be. And so unlike some of the other social media platforms that are really limited and character characters that you can put in you can put all the things in here you can put. Your entire background, you can put what you would be interested to learn from other people, what you contribute to the conversation.

You can use emojis, which listen, that is a quirk of mine. That's a fun fact about me. I rarely correspond without sending an emoji or a Bitmoji along with it. That's just, that's a quirk, not in any agreement thing, just a Carla quirk. But I do love that about Clubhouse and it does integrate with.

Instagram and Twitter. And so when you are following people, or if people are following you, you can very easily. Tap on their links and go connect with them in other platforms where you can DM them, or you can carry on a conversation outside of that room. So even if you don't get a chance to step up to the mic and actually verbalize anything there, you can develop these relationships outside of the Clubhouse room, which is something that I've done, which has been fantastic.

Yeah. And grow your other social medias from that. Yes. 

Megan: Yeah, absolutely. That is great. That is a great part of Clubhouse. So what are the things when you're on social, say you're zoning out on Instagram, as you explained to us, what are the things that you see that are two opposites pet peeves? You're like, Oh, I wish people would stop doing that.

Or the things that attract you like, Oh, I love when they do that. 

Carla: Yeah. At the risk of having tomatoes thrown at me I, don't, love the reels. I don't. And, let me just say, I've seen some of them done really well, and I've seen others that it's you're just trying to beat the algorithm and I'm, not loving it.

And so I think with me it needs to be authentic. It can't be weird. I can't do cheesy. it has to be meaningful. Something has to be well thought out. That's a pet peeve of mine is if I were to click on somebody's post and go to their platform, go to their actual account.

I don't love busy-looking feeds like a top nine. If I were to look at that, if it's too busy, I can't, like I said, I think because of the roles that I'm in and just the way that my lifestyle is. it has to be a place that is a little bit more soothing to my eye. There has to be, it doesn't have to be like picture-graphic-picture.

It doesn't have to be that, but it has to be somewhat clean enough for me to not feel like I just stepped into a rummage sale. I can't deal with that. So there has to be some rhyme or reason to what you're posting. That's kind of a pet peeve for me. And then, but equally the things that I love, people that come with intention.

I love people that share their lives in a personal way, not overly personal, but I find that the accounts that I tend to follow and comment are ones that expose a bit of vulnerability, which is again, as an Enneagram eight, is an interesting thing for me to say, because I know that's a core fear, a known core fear of an Enneagram eight is being vulnerable.

And so I think I'm inspired by people who are vulnerable. And I think that I am encouraged by being able to read something that they've written or see what they've posted. And it. It actually gives me the courage to show up in those ways on my own feeds. 

Megan: That's great to go back a little bit to what you said about something needs to have meaning for you to really invest in it.

Does that necessarily mean it kind of combined with what you said about the rummage sale? If you're not sure what you're going to get here, you don't want a treasure hunt to find it. It doesn't necessarily have to be that it's a deep topic or is it just that, you know what you're going to get when you follow this account?

Do you know what I mean? Ideally, it'd be funny and just lighthearted, but they're very intentional about how they do that.

Carla:  Yes, a hundred percent. That the second thing that you talked about, and as a matter of fact, I don't always need deep. I mean, I'm a deep person, so sometimes I am going to Instagram as an escape and I'm wanting it to be fun.

You are a really great example of that. You do reels. But what I take away from your Reel is, I don't know how long it takes you to actually produce one, but they're so well produced and they're well thought out and they make sense and it's on-brand for you. And so I know if I'm looking at one of your reels or following your story, there's a consistency there.

And I know what I'm going to get when I come to Meghan's profile. And so what I don't love is somebody that's just doing it because. This is what Instagram says you should do in order to get more likes and follows like that comes through. And I don't, it's kind of a turnoff. So I like the authenticity.

It doesn't have to be deep. It doesn't even have to be serious, but it doesn't need to be consistent. 

Megan: Love that. And thank you for that compliment. I appreciate that. I'm glad that comes through. If you could sit in a boardroom with the marketing department of your favorite company, your favorite brand, first of all, who would that be?

Carla: Brands, I'm not sure I follow brands too much. 

Megan: Like your favorite store or anything. 

Carla: It's funny. I tend to follow more people than I do brands. Now, that I think about it, I don't tend to follow brands. I follow people. 

Megan: Okay. See, there's another good insight. This is so good.

So say pick an influencer or whomever you want, if you were to sit in,  if you were invited in there and they were to ask you, what can we do to get all the Enneagram, eights, flocking to our account? What would you tell them?

Carla:  I think it's, it goes back to what I was saying that there has to be consistency, too, even as an influencer, you have a brand.

And so there has to be a consistency to that. The thing for me is I want good values. So when I think about the influencers that I follow, they are not typically sharing. I don't tend to follow people that share super high-end clothing lines that are out of my reach. Like for me, that's not attractive.

It's following somebody who is taking everyday things, whether it's shopping at Target or going to Old Navy or going to Walmart, whatever that is, and showing me how. Oh, you can actually pull this together and you don't need to be making six figures in order to wear these jeans or buy that bag.

Like that to me is very valuable. The other thing that is really valuable is being able to click if somebody has in their posts click on the link in my bio. That I don't have to jump through a million hoops to get what I'm looking for. I, that drives me nuts. Like I know that you want my email address and I'm willing to give it to you, but then I need what you're telling me.

You're going to give me. So if you make me fill things out a bunch of times I'm done. Like I don't have time for that. So I will, like I said, I will gladly give you my email, but you've got to give me what you told me. You were going to give me and not make me jump through multiple hoops. The other thing that drives me nuts is that if I do sign up for something, whether it's a course or a free download or whatever, please don't spam me with emails.

Consistently because I will either just unsubscribe or I'll just create a rule and it'll go to my junk. And so then neither one of us has benefited from that relationship. 

Megan: There we go. It came out. I was waiting for the real pet peeve, the thing that really gets to your skin. 

Carla: Yeah. That's what it is.

Megan: We got it. 

Carla: I think, what speaks two for Enneagram eights is get to the point like we are a get to the point kind of people. And so I think in that regard, listen, we know you're trying to build your platform. You need to get as much value out of us as we're giving to you as customers or consumers.

So I will give you my email address or I will give you my time. And I won't mention names, but I recently. I'm on an email list and I got a Hey, we're doing this live training, this and that. And so I clicked on it and I was like, yeah, this is great. This is going to help me. And I'm not kidding you, Megan.

They were 40 minutes into this webinar that I don't know. I thought it was going to be an hour. It ended up being probably an hour and 20 minutes an hour and 30 minutes, but 40 minutes in and you haven't provided me any value. It was so. Discouraging and frustrating because time is such a precious commodity and time is unrenewable.

It's the only energy that's unrenewable. And so if I'm going to give you my time, you've got to give me value for that. And so that is another thing is that if you're going to tell me that I'm going to get something out of it, get to the point. 

Megan: That's good. That also relates back to what you were saying with, if I'm going to even keep my eyes on the screen for 30 seconds for this real, you better deliver, right?

Carla: Like what's the point of this, right? What is the point?

Megan: that makes sense. It makes total sense. Okay. So let's get into a little bit of a rapid-fire. I mean, feel free to expound if you like, however, I'm going to ask you about each of the platforms and in general, do you use them not use them? I love them for this don't care.

Okay. Facebook. 

Carla: I have it because I have to, 

Megan: You don't spend time on it?

Carla:  No, and I don't post on it. I have it because I have to, whether it be through getting information from my neighborhood or. Buying something on Marketplace or interacting with different communities. I'm a part of it, but I don't tend to be very active on it.

I'm just there because I have to be

Megan:  Gotcha. That has become more of a utility and interesting that you say it that way. Instagram, you said a little bit about Instagram, but how do you spend your time on there? 

Carla: Too much time. It's usually first thing in the morning, last thing at night and pockets of time throughout the day.

And I'm switching back and forth between my personal private account and then the budding public account that I'm growing. 

Megan: So do you switch between stories and feed? 

Carla: yes, I love stories. I do love stories and I love even if I'm following an influencer or a brand or a human, like a one singular person, human.

I love. Taking polls, because as an Enneagram eight, listen, you want my opinion on something I'm here for it. So put up a poll, put up something I can click. Yes, no to, or one of the things that I have to select a, B, C, or D no wrong answer. Like I love doing that. That takes very little.

From me, but if I'm providing value for you, that's when I love giving my opinion. So if you are asking a question about Hey, where do you shop? Or what's a book you've read lately, or what floats your boat? What any of that, like I will answer, in those boxes. So if you want me to follow, you 

Megan: love it, And I would absolutely agree with that. Everybody do more of those. Okay. Twitter.

Carla:  I have a Twitter account. I, in the past, have mainly used Twitter, like a filing cabinet. And I know that sounds strange, but I would follow accounts that would post two articles. So they would give their two line blurb and then it would take you to an article.

And so I would use my Twitter almost like a pinboard or a filing cabinet where I'm like, Ooh, that's a good article. Let me save that. Let me see.

Megan:  Or newsfeed 

Carla: little bit, I'm not as active on Twitter, but again, it's one of those things where I have an account and I'll maybe use it, but it's not my primary place.

Megan: Okay. Pinterest. 

Carla: I do have a Pinterest. I don't post outward. I use it to save things mostly how to combine all of my essential oils, mostly that sometimes recipes. Sometimes mood boards, a lot of times mood boards. So the other thing about me is in addition to being an Enneagram eight, for those who are familiar with the Colby assessment there's kind of four different categories there and I am an eight in the fact-finder category.

And so I am a person that although can make decisions and I can be a very decisive person. I need a lot of information in order to make that decision. Because when I make that decision, I want to love the decision I've made. So if it's everything from hiring a handyman to buying a pair of jeans to following somebody.

I'm going to be that person. It's like what I shared earlier about LinkedIn. It's if I'm going to follow you, Megan, I need to be able to share that with my friends. And I need to do that in confidence because I'm putting my name on the line that this is what I like. And so, because I'm that way I use Pinterest almost for my own, sense of processing.

Let me create if I want to have a home office and that's new because. COVID let me create a board that is just for me and let me see what I pin. It's almost I don't necessarily know what I want until I see. Oh, this is my own pattern. And then that helps me quite a bit. 

Megan: That's good. Okay, LinkedIn.

Carla: Yeah, like I said, I love LinkedIn for professional connections, but I love using it too. Connect people to each other. And that's the one platform where I probably do that the most. I don't find that as much on the other platforms. So because you can see who my connections are. I have absolutely no issue about somebody DM-ing me on LinkedIn to say, Hey, I noticed that you were connected to would you mind making an introduction if I know you and I know the other person that. I would love to do that all day long. What I don't love is. You are connecting with me and you're connecting with me because we have the same connections, but you aren't trying to get to know me at all. And then you end up in my DMS about, Hey, do you have time?

Let's get on a quick call. And it's like, why, who are you? And what value do you provide me? If you read my. My bio at all, or my job history or whatever you would know, I'm a busy person. So you need to tell me why you want to meet with me and what value you're going to bring to the table for me, because my time is valuable just as anybody else's is, but even more so like making that connection with me and wanting to get on my calendar.

You've got to give me a really good reason why I would sacrifice meeting with Megan as a colleague, as a friend, to meet with you, somebody who. I'm just, you're just spamming. So yeah, that tends to be a pet peeve for me, 

Megan: unfortunately. Yes. But LinkedIn lends itself to a lot of that. But I agree with you though, that it's very unique in that you can really is the only one where like we're here for business.

This is what we're here for. This is very clear. okay, so you too.

Carla: YouTube.  I think I use it, funny enough. I use it to watch trailers for movies. So if I'm going to be watching something on Netflix and I'm like, that looks interesting, but it doesn't have a trailer I'll go to YouTube. Or if somebody has said, Hey, have you seen that thing?

I'll go to YouTube. I don't tend to use it as a learning tool. Funny enough. I tend to use it more for entertainment. Yeah. 

Megan: Yeah. Until recently until this vodcast, I was not producing anything to post on YouTube. So that was like you were saying, Instagram was kind of, you're like, ah, I'm just going to zone out here.

Totally. How I'd use YouTube because I didn't, feel like it was working. When I was on it so that I think everybody has that guilty pleasure platform to zone out. Speaking of a guilty pleasure platform, take doc. No, I'm not on it at all. I can see it here. No, not on it at all. Not something I'm going to take the time to learn.

I think also I have such a visceral reaction to reels. I'm definitely not going to go to a totally different platform to learn something very similar. It doesn't speak to, I don't know what it is about it, but it doesn't speak to what I find valuable. So. It's no, 

Megan: It's a no.

Carla: I didn't even go there to reserve a handle. To just to give you one idea: The way that I got into Clubhouse was because I was encouraged by another marketing professional. Just even if you're not going to do anything with it, just reserve your handle. So I thought, okay, I'll just do that. And I got put on a wait list and then I got let in and, here we are.

I won't even do that for TikTok. I'm not even interested, so no, I'm not interested. 

Megan: Wow. 

Carla: No lack of opinion here. 

Megan: I love that. No, I love it. Okay. So after asking you all those questions and talking to you about all the different platforms, is there anything I've missed? Is there anything that you'd like everyone to know about an Enneagram on social media that we haven't talked about yet?

Carla: One of the things that I see specifically on Instagram accounts is the portrayal of an eight. And, what turns me off is that there's always this focus on how angry we can be or how not vulnerable we are. And, I'd love to just see more about what the Enneagram actually does for people and how they process information and why that when I look at different Enneagram accounts, Again, specifically on Instagram, the ones that I find most value in are the ones that are affirming the healthy side of this type.

Not you guys are always the mad ones or you're always the frustrated ones, or you're always the angry ones, the impatient ones. That's such a turnoff to me because I'm just. Much more complex of a person than that. And that's really such a stereotype and it gets old after a while. Tell me what I'm doing.

Right. Tell me what are the things that are great about my type instead of well that's, the grumpy dwarf there's more to me than that. Like I said, you want an Enneagram eight in your life. Everybody needs one. 

Megan: Yes. I wholeheartedly agree. And I agree to being frustrated by every enneagram one being the organized one.

I'm like okay, sure. Or the perfectionist. Okay. Right. I totally agree with that. And I will say that I was reviewing the Enneagram eight and Ian Cron and Suzanne Stabile's book, which I always have close at hand. And it is very, it's marked up. But, The Road Back to You, a very good book. I recommend for everybody if you want a really good general overview of all the types, and you're not sure which one you are.

Ian Cron describes that his mother is an Enneagram eight and she says that they are the most misunderstood numbers/gender number and gender combinations on the Enneagram and that everyone would do well to get to know them better. So I appreciate you Carla, for doing this interview and allowing us in being vulnerable just a little bit to tell us. Thank you so much, Carla. It was a joy to have you here. 

Carla: Thanks, Megan. Thanks for having me.