ep38 - How to Manage Multiple Social Media AccountsApr 13, 2022
As social media marketers, we are made to feel that we have to keep up with all the things all the time, but who has time for that!?
I'll tell you why it’s important for your business that you have a presence on multiple accounts and how to keep them updated without burning out.
In this episode, I cover:
✔️ How many platforms to be on
✔️ Which platforms are right for you
✔️ The secret to productive engagement
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Hello and welcome to Megan's Social Media Marketing Show. I am so glad you're here today. We will be talking about managing multiple social media accounts. Now, let me tell you why this is important. It's very important because if you are a business or professional on social media, and you're trying to grow that business by growing your social media platform, to bring you more leads, to bring you more sales, so you can bring your products and services to more people in the world, then I recommend that you are on multiple social media accounts.
You may be thinking, but Megan, I can't do all of that. It's too many things to do. And so it's so overwhelming I can barely keep just up on top of my one or two Instagram posts a week. I will tell you how to do it right here.
First of all, I want to say that if it is really hard for you to keep up with all the trends and the new features and the things that Instagram or Facebook or Twitter announces every single week. Then I have a resource for you. It is This Week in Social Media Marketing, and it's a weekly email, a trend report that I send out with just one trend, just one thing that came out, and if it is worth your time, to spend time on because just because it's new doesn't mean that it's for you or it's even for businesses.
So that is at Meganericson.com/newsletter. Go sign up for that now I'll wait. No, I won't wait. I'm just kidding. I tell you about how I manage multiple social media accounts. I'm so glad you're here.
Okay, so why is it important to manage multiple social media accounts? Number one, any savvy business person knows that you need to diversify your revenue streams. This means you need to have more than one or two, maybe even three,
diversifying, what that does is it makes your business more stable. It means that if you have like three legs of a stool, if one of them falls out from under you, that the whole thing doesn't topple over. Right. So if you had say you put all your time, energy, into Instagram. And for some reason, Instagram changes their entire platform. Instagram shuts down something drastic happens.
And this has happened over multiple platforms over the years, the decades, now that I've been doing social media marketing. Platforms change and they evolve. And sometimes within maybe one announcement or a six month period, the platform changes and does something different and you lose all your leads or maybe your account is shut down for some random reason who knows emergency happens.
And that means you have lost maybe a hundred percent of your leads coming in from social, and that could devastate your business, literally shut it down. And I don't want that to happen to you. So it's very important that you are present on multiple different social platforms so that at any time, if one of them fails, the other ones can help you and connect.
And I want to clarify that having a presence on a social media platform does not mean you have to be present at all times. I'm just meaning that you need to have accounts that can be searchable, find-able on those social platforms. I do not mean that you have to be active on those platforms at all times.
So how many platforms let's talk about that first? How many platforms do you need to be? Remember, we don't need to be active on all of the accounts, but I do recommend that you have at least a profile set up with a bio and the link in bio link on all the platforms. So people can find you, it is so fine that you are not on all of them and active on all of them, but you need to at least be searchable and find-able on all of them because people prefer different types of platforms. And if they just happen to love WhatsApp, they happen to love Snapchat and they searched for you. Then you want them to be able to find you.
Now it is totally fine, if say on Twitter, you're never there, but you have the profile. Your pinned tweet says, "Hey. So glad you found me, but if you really want to know what I'm all about, come find me on Instagram and LinkedIn."
That's totally fine. We just want you to be find-able on all the places now on the platforms that you want to be active on. I recommend that you start with one. Number one to be active on, make accounts on all things, but only the active and get really good at one before you move on to others.
So which one do you choose? So there's several different ways. Pick the one you love the most, because most likely your person will love that one too. If that is the person that you're serving is similar to you, pick the one that you liked best. It actually will also ensure that you are excited about it and that you keep it up and it gives you motivation.
So pick your favorite. Just don't think much about it. Just pick your favorite platform and start there. Hopefully that is one of the top three. Meaning Facebook, Instagram, or Twitter. Those are great ones to start with if you are a social media novice, and you're not on anything, start with one of those three.
And then once you have that down, and you have been posting consistently, maybe two, three times per week on that platform. You feel very comfortable there. Then you can look at expanding. Like I said, you can pick another one of those top three.
And I say top three, because those are the ones that most people are on. The most users are on those. However, if you know, for a fact that some of the more niche platforms, more of your people are there more of your potential audience or the age group that used to be. For example, Tik- TOk now you don't just have to be a young person to be on Tik TOK, but that's it trends more there.
So if you know your people love Tik- TOk, then by all means, add Tik TOK there, especially if you're already creating reels for Facebook or Instagram. Mine is, I mean, it's tik TOK is the one that originated those. So at that things like LinkedIn, especially if you're a business or a very are business to business, like I am a service related company, you know, I serve businesses.
So if you serve other businesses, then absolutely LinkedIn makes the most sense for you to be. Pinterest, if you are very very visual, if you help people with DIY wise or something that makes a lot of sense to be on Pinterest ad, that YouTube is a whole nother thing. If you make videos, or if you have lots of long form content, you could do YouTube or even Snapchat.
Hey, why not? Like it's still out there. It's still one of the favorites of some people. . Those are the ones you should choose pick the one that you love the most first, and then as you're, as you're consistent and feel really comfortable there, then add otherwise how to get started. Okay. So once you've picked that one platform that you really love and you know, your people are on and you're really great at it.
Pick a schedule and stick with it. Consistency is the key to growing a strong community on any social platform. Trust me, consistency builds trust. It lets them know that you really care and you will serve them well in your own business. If you were serving them well for free on a platform, it is crucial.
Now it is not crucial that say you post at 9:00 AM three days a week and you miss one day. That's okay. Or if it ends up being at noon that day, and it wasn't at nine once or twice, not a big deal. I'm talking about , not perfect posting. I'm talking about consistent posting. So don't beat yourself up if you miss every once in a while.
But I do recommend that you have a set schedule, meaning if you pick Monday, Wednesday, Friday, At 9:00 AM. It's just the example that I threw out in my head, then do that. And the next tip. So get consistent, make sure you have a schedule and you stick to it.
But then the next step is find a schedule, a scheduler that works for that platform. Meaning there are so many out there, but even if you choose Facebook or Instagram, Facebook has a creator studio it's called where you can schedule your posts ahead of time. So you don't actually have to be on the app to post it. You can create so much ahead of time and then just have the magic robot, your little robot assistant, post it for you on the platform. It saves me so much time. I can't even count how much time it saves me.
So that brings me to my third tip, which is batch creating your content. So. Michelle has just told us to consistency is hard for her. And I totally get that. It is hard. It is very hard. But the thing that helps is having, knowing what you're doing when you come to the platform, that's half the battle, right.
Was like, oh, I got to post today. And then you think, what am I going to post? That's the hardest way to go. But if you've made your decisions ahead of time, if you've given a present to future you and decided that I post a tip on Monday on Wednesday, I post an inspirational post and on Friday I have a selfie and I invite them to do what.
Those are very bad, random examples, but if you've already decided what kind of content and when and how, then you have something, you have a beginning point when you sit down to create that those social posts, especially if you're batch creating. So you can sit down and create 12 of them at once and just schedule them out and not even worry about Friday posts for the three months, whatever it is. So that is a huge consistency helper for you to set that schedule and sit down and batch, create them ahead of time. That will be huge. Huge for you.
The next thing is engagement. Because there's three, three parts to your social. There's actually creating the content there's scheduling or posting that content. And then there is engaging with it. And this is crucial. Sometimes people think of this part more than they think of the other two more than they think of creating and scheduling. They think they need to be on the app at all times or multiple times per day.
And I have news for you. Hopefully this is good news. That's just not true. It is not true that you have to be on the app multiple times per day to be successful. You let the technology work for you. You don't work for the technology. So you decide if you're going to check on it once a day, you open that app and you decide what the things are going to be, that you accomplish during that engagement time.
I recommend you have a checklist, a literal checklist that you check off as you go and make sure that you're not allowed to, this is where we get into: we scroll, we start scrolling and we get distracted as soon as we open the app. So have your little checklist in front of you. Or digitally and your notes app or something like that, and go down the checklist.
And once you've checked off all your things for that day, then you can go scroll as much as you want. You can scroll guilt free for the rest of the day, knowing that you've done your job for your business on social that day. But your checklists could include things like. Respond to comments from the last several posts that have come in since the last time you checked it, you can.
DM people or respond to the DMS that have calmed in, you could post a couple stories about what you're doing that day or reshare some other people's content that you really love. And then you can make it a goal to say maybe five other people's posts that you are trying to create a relationship with.
Maybe you're wanting to collaborate that with them because they're in the same. Niche as you they do similar things. So you'd love to go live with them or I don't know what, what, however, you'd like to collaborate with them. That is your opportunity to show them that you care by engaging with their content and having value in the comments to the things that they're talking about.
So those are all great examples. You're everybody's lists can look different, but those are great ways that you can engage and build your following on Instagram. Show your followers that you care without spending so much. Social, just scrolling. I mean, there's, there's, we don't often separate that, but there's two different functions to showing up on social.
You can show up as a business, as a person who is going to serve and to educate, or you can show up to be entertained as a user. Like how we all started on social media. So make sure that you show up once a day. Usually you don't even have to do it on the weekends once every weekday, as a business owner, and then you are free for the rest of the day for the rest of the weekend to show up as a user and be entertained and have fun on the account.
So those are my. Huge tips for how to manage multiple accounts on social media. It's important because you need to diversify your revenue stream and your lead generation stream. Because if for some reason who knows Twitter shuts down tomorrow, and you got most of your link clicks and most of your new customers from Twitter.
Sunk, you need to be on other accounts and have somewhere else to go to generate your leads. Then you need to create accounts on all the places, just create accounts to your find-able, but you don't need to be active on all the places. Pick one place to be active and do really well. Get really comfortable with being consistent there and posting multiple times per week.
Then you can see. Adding other accounts, you can start adding. If you started with Instagram and Facebook at Twitter, I had ticked doc add Pinterest, what have you there? And the great thing about managing multiple accounts is that if you've gotten really great at one account, then. You can use that same content.
You might have to tweak it a little bit for whatever platform that you're putting it on, but you can use the same content and then post it on those other accounts as well. Usually I find that. There's one account that you're like, I'm going all in on this one. And then you generate all your content, your original content for that account.
And then you use that to then share to the other social platforms. Like I said, adjusted, for example, if you start on Instagram and you are also sharing the same account to Facebook or the same content to Facebook, you would take off the hashtags. Hashtags are pretty much meaningless on Facebook. And then you might add a link because you can't link on Instagram.
It's the same content, but you are adjusting it slightly. So it performs better on another social platform. You will also, once you add those other platforms, make sure that the scheduler that you choose can schedule two. All of those platforms. Now I must say not all schedulers are the same and not all schedulers.
Can. Do all the things on all the social accounts. So I recommend that you Google it, figure out Google with the council that you're using, like a way to schedule on Facebook, Instagram, and Twitter. And then look at those, look at your budget too, because sometimes the more features that has the more you need to pay for that scheduler, some of them are free though.
So, I often have, I have to use multiple different schedules. Because I handle so many accounts over so many different platforms, but so that's possible too. None of them are perfect, but if you're adding on another account, make sure you have a way to schedule to that preferably on the same scheduler and then.
Like I said, you can just repurpose and then schedule that one. So it actually becomes less work. The more, more, when you add accounts, really, it's not like, oh, I spend two hours on Instagram, creating content for them every week. Then it adds another two for Facebook and another two for Twitter. No, normally it has.
15 minutes to 30 minutes, or what have you to then repurpose it for the other accounts. So, it's, you're getting academies of scale when you add more platforms and it does not mean that you need to be on all the other platforms active all the time. You can. Like I was talking about when you get to the engagement after you've already created, you've batched created, you've scheduled and you set maybe a timer for 15 minutes to go into Instagram and comment and react and engage with people.
Maybe then you spend five minutes and you go to Facebook and you see if any, anything has happened there. Comment and like maybe add another five minutes for Twitter, maybe the, that you only check those other accounts. That are, are not as active, only a few times per week or once per week. I have a list of accounts and I understand that I'm a little different situation since I manage so many people's accounts, but some accounts I only go into once a week just to make sure that I know it's not really active.
And I just go in there and make sure that nobody has asked a question or that I'm not dropping the ball on anything.
Those are my big tips for managing multiple social media accounts and why it's so important for you. Once you get into managing accounts on several different social platforms, it's also harder to keep up on the trends and the new features on all of those different accounts.
So, let me offer you a resource, which is This Week in Social Media Marketing, my weekly trend report to know what's new and next that you need to worry about on those, all the different social platforms. I've curated it for you so you don't have to do any of the work. It's a weekly email, go sign up at, meganericson.com/newsletter, and I wish you all the best on
all the accounts. I hope to see you here on Instagram or somewhere else.