ep49 - The Brand Therapist is in

ep49 - The Brand Therapist Is In

show social media social media for creatives social media for entrepreneurs social media marketing Oct 12, 2022

Does your brand need a little TLC? Never fear! The Brand Therapist, Stephanie Bryant, is in. 

In this episode, we cover:

✔️ What is brand therapy and why entrepreneurs need it

✔️ Getting clear on your "why" before anything else

✔️ A sneaky way to use Pinterest to help your brand 

 

About My Guest:

Stephanie Bryant is a Brand Therapist, Marketing Mastermind, and Creative Strategist. Stephanie has worked with authors, creativpreneurs, nonprofits and small businesses for over 15 years with their personal brand, online presence, and strategic marketing. She is the co-founder of (in)courage, a writer, and podcaster at the Jesus Led Adventure where she passionately guides her listeners to their personal promised land.   

She is the co-founder of (in) courage, a writer, and podcaster at the Jesus Led Adventure where she passionately guides her listeners to their personal promised land.

 

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Transcript

[00:00:00] Megan: Hello and welcome to Megan's Social Media Marketing Show. I'm Megan Erickson, and this is the fortnightly Every other week show where I bring you. What do you need to grow your social media following to grow your business? You may be a mompreneur out there, solopreneur, female entrepreneur who has a side hustle or even a full-time gig where you are trying to make money online, which means that you're starting with social media.

[00:00:37] Megan: You're trying to grow that community online to then help people. Take advantage of your services, purchase your products, whatever you have to offer. So I welcome you here. Thank you so much for being here today. We have a wonderful guest, Ms. Stephanie Bryant, and she is gonna tell us about brand therapy and what she does with these little brands that she is helping to thrive in the world.

[00:01:12] Megan: Hello. 

[00:01:13] Stephanie: Hi, 

[00:01:14] Megan: how are you today? 

[00:01:16] Stephanie: I'm good. How are you? It's good to 

[00:01:17] Megan: see you. So good. It's so good to see you. I'm so glad that you're here today. Stephanie, can you remember we were on a summit or something 

[00:01:27] Stephanie: together? How did we meet? I'm trying to, It was it was for the Red Bud Writer's Guild.

[00:01:33] Stephanie: Yes. Yes. Lit. Oh, we're on together and then we started chatting in the DMs afterwards. . 

[00:01:42] Megan: Mm-hmm. as one does well. 

[00:01:45] Stephanie: Yeah. When it's good, you know, it goes into the dms, right? ? 

[00:01:49] Megan: Yes. Well, Stephanie, please tell everyone here just a little bit about you, a little bit of your background. Sure. Maybe how you got into what you're doing now.

[00:02:03] Stephanie: Sure. I have always done marketing for 20 plus years. I took about a five year hiatus once we had our miracle daughter and wanted to spend time with her before she went to school. So I have always done marketing in all different kinds of areas. And then a few years ago, goodness, now it's almost 13 years ago I co-founded a site called Encourage, and that's how I entered this

[00:02:27] Stephanie: kind of author writing social media world because I wanted to really have a conversation with her, with the audience, with who we were marketing to. I worked for Dayspring at the time and Encourag as part of day Spring, I co-founded it with Holly Garth, who was a writer, but I was the marketing business.

[00:02:52] Stephanie: More like vision, like how do we do all this? How do we connect with her and have a conversation? And so that was 13 years ago in the wild west of social media. Twitter, Yeah. Was a newborn. Okay. Facebook was kind of for college students and most companies thought, that's weird. Why would we want a Facebook page?

[00:03:14] Stephanie: Okay, so . Yeah, that's what we would always say. We're out here in the wild West and people would say, What's a blog? You know, WordPress was kind of new. So I feel like a grandma when it comes to some of this that I'm the old lady of social media, right? 

[00:03:30] Megan: Oh, Stephanie, I cannot really more with what 

[00:03:34] Stephanie: you're saying, , because at 

[00:03:37] Megan: that time I was having baby number two and I could not figure out how to get outta the house with two kids.

[00:03:44] Megan: So I quit my full time job in marketing at that time. Yeah, and that was cuz now that baby is in seventh grade, 

[00:03:55] Stephanie: so, and fourth . 

[00:03:57] Megan: There we go. See? So it's like they were, that was 12 plus years ago. And Totally at the time, I'm trying to convince my clients like, hey, There's this new thing called 

[00:04:12] Megan: twitter, 

[00:04:12] Stephanie: Right?

[00:04:13] Stephanie: Right. 

[00:04:13] Megan: We should consider, or we should get a Facebook page. And that's so unprofessional. Why would we do that? You know? 

[00:04:20] Stephanie: Right, right. Wow. Probably what do we wanna do that? But to me, social media was not, It was a tool. It was a tool that I had been looking for for so long because everything else was, we're gonna buy a print ad or a billboard and we're gonna have this kind of gunshot approach.

[00:04:36] Stephanie: And we're just, Well, how do we know how effective it. We really don't and we can't have a two way conversation. We're just blasting information to her and I love love love the idea that it was so grassroots and homegrown feeling that there were these women predominantly was very interesting. Blogging, sharing, writing.

[00:05:01] Stephanie: Starting businesses in this arena and I was like, Oh, I wanna be a part of that. . And I also, we started encouraged, cuz there was nothing really for, at the time I was turning 30. There was nothing for me, it was for my mom, right? It was Beth Moore, Women of Faith, All wonderful things. But I thought, what is it for the next generation?

[00:05:22] Stephanie: And how can we relate to her and serve her really well? And we'll probably talk more about that later. But I actually started my own consulting nine months after I launched Encourage which was not my plan . I thought, yeah, that'd be great. Someday I'll go out on my own. I have a long history of entrepreneurs in my family, so it's kind of a natural thing.

[00:05:46] Stephanie: Honestly, I fought it for a long time of like who I was and how I was designed, so it's fun to get to help people with that because I've been that person where I fought who I really was. But. After I launched Encourage with Holly, and it was thriving and it was this new thing and getting to lead that and thinking, I'm gonna do this for at least the next five years, and God immediately called me to open up my own.

[00:06:12] Stephanie: And do it all the wrong way, right? As a market, we're like, Okay, I'm gonna have a website, my logo, work with a photographer, graphic designer, my business cards, all the things, none of that and God just always has brought me my clients. So it's been very much Him leading. I wait for him, I do it at his speed with what he wants me to do, who he wants me to work with.

[00:06:37] Stephanie: So I've done everyone from doctors offices and Chick-fil-a, franchisee owners to nonprofits, small businesses, lots of authors and individuals people that have a brick and mortar, a toy store. I mean, you name it. I've kind of done the whole gamut because at the end of the day, Good marketing is good marketing, right?

[00:06:59] Stephanie: And, and you can do that with whoever. And I love to get to know my clients, you know, that's really fun. And how they find me is always interesting too. . So, so yeah, that's a little bit about me. I don't have a big agency. I never wanted to have a big staff because I wanna have a relationship with my clients, and that's probably one of my own personal brand pillars cuz I know we're here to talk about branding . Yes. 

[00:07:28] Megan: Oh, you said so many great things in there. We could go in so many different directions. 

[00:07:33] Stephanie: Yes, go for it. 

[00:07:34] Megan: But I do wanna try to keep on track, but I, I feel like we can talk for a long time 

[00:07:40] Megan: about all the things

[00:07:41] Stephanie: maybe like a phase two 

[00:07:43] Stephanie: you know, part two.

[00:07:45] Megan: Absolutely, absolutely. We can do that. But so, I mean, we're here to talk about brand therapy, so Right. Let, let us kind of go in that direction. Okay. you are serving your, sounds like small business owners. the women who really have a message burning in their heart for something.

[00:08:07] Megan: They're starting something to maybe a ministry something they're very passionate about, and you were helping them market this. So where and how did the concept of brand therapy emerge? 

[00:08:21] Stephanie: Honestly, it was from, Just saying that at the end or kind of in the middle? Most of my clients cry, and I've had men do it.

[00:08:32] Stephanie: Women do it. It's not like I just serve, you know, and, and work with women. But I've warn them now because I've just figured out this is part of the journey so that I say, you know, hey, you will probably cry at some point. This is while we're signing contracts, , . We're like, Okay, so are you gonna yell? You know, they have that look of like, you're gonna yell at me.

[00:08:55] Stephanie: Why am I crying in this scenario? Right? We're talking about my work and my business, like we just need strategies. Let's go, right? And I try to explain to them and they very quickly kind of go, Right, Okay. Yeah. And they do without fail, they cry . because when you care about something, it's personal.

[00:09:13] Stephanie: Okay. And I love the movie from the nineties with Meg Ryan and Tom Hanks. You've Got Mail, right? It's a classic, but there is a scene in the movie that I go and timeout that's wrong. Where they're chatting back and forth on, Im back in the AOL days. Right? Talk about Wild West . Oh yeah. And she's asking advice from Tom Hanks and saying, Hey, you know, this is what's going on in my business.

[00:09:42] Stephanie: And he's like, Oh, this is where, this is my forte. This is where I shine. So let me give you some advice. And he tells her that it's not personal, it's just business. . Mm-hmm. and everything inside me goes, No. Right, Because we've tried that and it doesn't work. Remember? corporations are figuring that out, that are mega global corporations that say like, Well, we're not gonna enter that space and we're not gonna talk about that, and we're not gonna, you know, that we have feelings as entrepreneurs.

[00:10:13] Stephanie: We have very specific likes and dislikes and all of that makes up our brand. And so to compartmentalize, Is really kind of crazy and anti-intuitive, right? . So of course people are going to be emotional, crying, happy, whatever, about their brand, about their work, about where they're spending the majority of their lives.

[00:10:37] Stephanie: Really like we are investing ourselves into what we're doing, especially as a founder and creator, a visionary and entrepreneur. I mean, these are. Much more personal even. Right? And it's, it's so much of what we value and who we are. So when I'm working with people, they'll say to me, Wow, this is kind of like a therapy session because they end up talking about things and going, Well, this probably doesn't relate to this, but I'm gonna go ahead and share the story with you anyway, just to give you a little background.

[00:11:12] Stephanie: And so I just like to ask a lot of good questions. I'm trying to get in their minds their hearts, trying to figure out the history. How do we get here and where are we going? Right. Because you can't talk about strategy if they're not, If I don't know where they've been and I don't know what they want. Right. And I don't know who they are, so who they are, we have to get to the heart of the matter.

[00:11:36] Stephanie: So it's kind of like a therapist, . Sometimes I get on calls and I'm. Ooh, I'm exhausted, you know, because I feel like we've climbed the mountain together, but we had like the aha epiphany of, Oh, all these things in my life connect for you, right? The dancing, the marketing, all of these things, instead of making them all separate and boxing them up, you've brought them all together because that's who you are and that's what you love and how God made you and what you're good.

[00:12:09] Stephanie: So that's another thing, like I can't dissect my faith because I look at every individual, every business owner, every nonprofit, and go, Well, there's a reason why you're doing what you're doing, why you're passionate about this and someone else isn't, why you're good at it and God made you that way. Right.

[00:12:28] Stephanie: Even if they might may not really believe that coming from like a faith based perspective or not. So even that's part of my brand, right? That it's like I can't dissect that. I'm gonna talk about that because I see it in people and their work. But yeah, honestly it just came from my clients really calling at that.

[00:12:49] Stephanie: And then I'm thinking, well, that's really what I, what I do. Part of what I do is brand therapy. So, Yeah. Yeah. 

[00:12:56] Megan: Oh, I love it. So when you're, when you're talking with them about, and I, I have, I'm curious, like this is a leaving question because I have experience with this meeting with clients and then like me asking the questions and then not knowing the answers to the questions.

[00:13:15] Megan: So what are the questions that you're asking them that they can't answer, that they then get to that like, Emotional state or they're just shut down. You know, there's a gamut of responses, but 

[00:13:30] Stephanie: Right. A lot of the reason why people cry is I just call out what is good, what I see, what is actually working.

[00:13:40] Stephanie: It's not the things that don't work. . They know that that's why they're here. That's why they're with me. They're reaching out because I feel alone. I don't know what to do. I need strategy. These areas I'm weak in. And so honestly, the crying, and it's not like everyone's bawling. Okay. They might just get a little choked up because I think sometimes when we hear a good nugget of truth about ourselves, that is rare where we feel very seen and we feel heard.

[00:14:10] Stephanie: And we feel like what a therapist does, right, , where sometimes you go, Okay, I'm not crazy. You know? Like, Oh, I, this is really what I should be doing. Okay. So I think sometimes it's just a relief to say, Okay, I'm not alone. I'm not crazy. I am in the right spot. I am doing the thing I need to do. And then we can get down to business.

[00:14:33] Stephanie: Then we can say, Okay, now that that's cleared up, now we can strategize Usually, That is the thing that is holding people back is that they like the permission 

[00:14:44] Megan: slip. Like they need a permission slip from you. 

[00:14:47] Stephanie: Yeah. And I hear that a lot. People are like, Yeah, I needed you to gimme permission. Yeah. To be myself, to do the thing I was called to do.

[00:14:55] Stephanie: And you don't really cogni, I you don't consciously think that. They're like, Well, this is my job. What I do, that's what my passion, I'm working on this. But when we get stuck, there usually is something about that, and there's an emotional piece to it. So if we can get ourselves unstuck, then we can actually go do the work and not have all these, all these feelings that come up in different ways.

[00:15:19] Stephanie: Right. Mm, I'm gonna go clean my house, . Oh, I'm gonna go plan a trip. Oh, I'm gonna go do something fun. Right? Or just some form of distraction that we don't have to deal with a procrastination of some kind, and we don't have to deal with what the issue is. And it's usually not the work, right? Because we have tons of resources at our disposal.

[00:15:46] Stephanie: we can Google anything. There are books, podcasts, social media, like everything we need at our fingertips. Too much information, honestly. And that's another piece too, is that usually by the time people get to me, they're really, really overwhelmed. So they're stuck in some area and then they're also overwhelmed.

[00:16:05] Stephanie: Right. You know, it could be the new author that's had a dream of writing forever. She's finally leap into it as an empty nester, and now she's like, All these people are telling me I need to be on TikTok. And I'm like, Stop . You don't need to be on. Like, you know, let's talk, let's get back to the basics, right?

[00:16:26] Stephanie: Sometimes there's some parts that are missing too, of like , who really are you called to serve? Where is she? You know, just some basic things that you and I as a marketer understand and know. But sometimes if you're running a nonprofit, they're so busy trying to just serve the people and do the thing that they're doing, that they're not, they don't have the space, the capacity, the time to strategize and be like, how do we do social media?

[00:16:52] Stephanie: right? Yeah. What is, what does the, on our website , does it make sense? You know? Yeah. My friend told me I need to have a podcast, and I'm like, Mm, let's just . Let's back it up a little bit and talk about . Just some basics, you know? So we do, we go over mission, vision strategies, who you're called to serve, not just about you, you know?

[00:17:16] Stephanie: So once we kind of get things cleared up here, In their heart and in their minds. Then we can flip and go, Okay, now that we're healthy , let's turn the model and look at who it is. We're called to serve with our little morsel right? We don't have to be everywhere and be all things to all people. So I, but I do, I give a lot of permission and I hear that a lot.

[00:17:39] Stephanie: It's funny that you, that you use that word. You nailed it.

[00:17:43] Megan: So true, So true. And yeah, you often people just want to hear confirmed. Mm-hmm. that, Yeah. You know, it, I did as an entrepreneur and I totally relate with that because it did not seem like, First of all, I didn't go into it being wanting to be an entrepreneur, but at the time when we were talking about, you know, The desk, the computers were still chained the desk.

[00:18:08] Megan: Like you couldn't take them home . So there was like no option for work from home was not, No. At the time. So the, you know, I kind of made it up as I went along and kind of stumbled into like, Freelancing and then it's like, well, I need some help. And then, you know, my CPA's like, Do you know this is a business?

[00:18:28] Megan: Right? Like you're running your own business. I'm like, What? I didn't mean to . 

[00:18:32] Stephanie: Oh, so names are powerful, right? I mean, you know, when you say, Well, you have a, you're a business owner. You're like, Whoa, what? I didn't uh, . . That's what am Okay. Right. Do I wanna do that? What, what's happening? And I think naming things is very important.

[00:18:53] Megan: Absolutely. 

[00:18:54] Stephanie: That like, does that, is that right? Is that right in our spirit? Is that right? With where we're going? You know, and, and calling it really what it is. And removing the word just, Can I say that for a second? Absolutely. Say it again. That's again, side bar . Yeah. Yeah. Usually that's where people, when I have an initial phone call, I will listen for where the person says just all the time, and that's usually where they need to be focused.

[00:19:27] Stephanie: Well, I just am really interested in this. Well, I just have done this for 20 years. Well, I just . Oh, I just think like that. And you're like, Hmm, maybe that comes easy for you and what you should be doing, right? That this is something that God made you, You know, not to say you can't do other things, but this is a big deal right here, and you're kind of discounting it constantly because it comes natural.

[00:19:56] Stephanie: right? Mm-hmm. . So that, that's part of it too. . 

[00:20:00] Megan: Absolutely. Ugh. It's so much, it's so hard. I, I never. Anticipate. First of all, it didn't anticipate, like I said, being an entrepreneur, but how hard it is and how every little, and it's like it's legitimate that when you get in a situation where you're consulting with someone, Yes.

[00:20:19] Megan: That you would be asking these questions and getting their help. Absolutely. That's something you should do. Yes, but I just, And we're doing that because , we just like, it just did not anticipate how hard it would be and how many decisions you have to make. That feels so excruciating. And it's so funny being on both sides of it because on the marketing side, I'm like, Yeah, this is the decision.

[00:20:46] Megan: If I were in the other seat, I, I'd be like, Yeah, you should do this. What are you talking about? Why are you guessing this? But as the business owner, I'm like, Ah, oh my gosh. 

[00:20:55] Stephanie: I know it's so hard. Doing it for myself is so hard. I'm in the middle of like a refresh for my website. It doesn't show that online yet.

[00:21:04] Stephanie: But, you know, updating logo and different things and what I'm working on and what I'm focused on, and even about brand therapy. This idea that I'm noodling about the 3% Society, which I haven't told anybody about yet, , 

[00:21:17] Megan: you were the first year. Ooh, 

[00:21:19] Stephanie: 3% Society learn more later. But it's so hard to be my own client.

[00:21:25] Stephanie: Mm. I mean, I'm like, Oh, I've gotta take my own advice. Oh, I don't wanna do that. . Yeah. Yeah. It's really, it's really hard. It's lonely. Being an entrepreneur is very lonely, and I think that's why, to say like, Well, I need help. Like, I'm defeated. I, something's wrong with me because I need help. No. You need a friend for the journey.

[00:21:53] Stephanie: First of all, you need somebody to bounce all these ideas off of. You need somebody to help you go, yes, you have permission. You don't need to worry about that. Like, just focus here. Do this for the next year. You know? And just to help you not feel so, so alone. So like, this is weird, you know? To give you a little bit, a boost of confidence, I think.

[00:22:16] Stephanie: So whether it's me or you or someone else of different areas and expertise, I think that's really wise to reach out and ask for help and say, This is hard. all feel that way. We all feel that way. So, 

[00:22:32] Megan: So as a part of your brand therapy sessions, Yeah. Once you, you know, once maybe you get through those initial feelings and, and you give them their permission slips and you're, you're starting to work in the business or is that all a part of it?

[00:22:49] Megan: You know, it's like every sessions. Both. And , 

[00:22:52] Stephanie: Yes. Right. . So 

[00:22:54] Megan: what, what are maybe the other things you would do with your clients that you feel that need therapy? Like, is it them, is it the owners themselves, always, Or is it also like, Yeah, you know what, like this. Whatever it is. This isn't, you're looking at their marketing and saying, This doesn't hold up to what you've just told me about this, or what are the other aspects of brand therapy?

[00:23:23] Stephanie: Right. A lot of brand therapy is individuals that come, right? They have a personal brand of some kind. They're an author, a speaker. They're the face of something. So maybe they started a nonprofit, but they're really associated with it. Or they started a small business, but everyone connects it to them, their face, their name, you know?

[00:23:45] Stephanie: So it's very personal. I'm working with some, an organization right now that is, is kind of that situation. So it's gonna be interesting to play that out to see. How you do brand therapy with individuals, but they also have to think about it kind of a corporate situation as well. Mm-hmm. . Cause I think it can work both, but it'll just be interesting to see how they receive that.

[00:24:10] Stephanie: But I would say that a lot of it, it depends on the individual, it depends on the team of how the emotions and when the stories come out. But so much of it is about the why. Right. Like, how did you get here? Why are you here? Why are you even wanting help? But then we get down to the basics.

[00:24:32] Stephanie: We get down to who are you called to serve? Who's your audience, where are they, What do they need? What are their pain points? You know, just the basics of marketing 1 0 1. But a lot of times we get lost in all of the shiny. And all the things that other people are doing. TikTok, for example. Yeah, yeah, yeah.

[00:24:52] Stephanie: Everyone needs to be on TikTok. Like I'm not on TikTok. Like, it's okay. You know? Yeah. You need to do what fits for you and they wanna jump to the tools and the day to day and I force them to go all the way back to be like, Great, if you already had a, have a vision and your mission statement and all of that, like now you educate me.

[00:25:13] Stephanie: and tell me all the things, and then I can kind of shoot holes and ask questions, or we can say, Wow, that's really, you have a firm foundation, but I try to build it on the rock, right? Mm-hmm. to say like, mm-hmm , let's go back to the very basics and then let's build onto that. And not just like, Well, here's all the things that you need to be doing day to day on social media.

[00:25:36] Stephanie: And here's all the changes you need to make to your website. Well, I don't know if that's effective or efficient until we do the pre-work, right? Mm-hmm. . And so then there's strategies and looking out, you know, a year, two years, five years who really is their audience? . And then we can answer all those TikTok questions, you know?

[00:25:54] Stephanie: Yeah. It was, so a lot of it is just kinda acting like the, the chief marketing officer for their brand. However small, however big. Now I give a lot of homework and everybody wants me to do it for them. That is common, . So it's all like, Okay, that all sounds great. If I'm the client, that all sounds great.

[00:26:18] Stephanie: Okay, so you're gonna do that, right? And I'm like, No, no. Remember the contract like you, you're gonna have to actually go do the work, but this is where you find out where they're stuck. in the application of these ideas and principles, right? Like what really does feel hard for them? Where in the day to day stuff do they go?

[00:26:39] Stephanie: Well, that's kind of scary. Okay, Why is that scary? So again, it's very much like therapy. It's like we can talk about your past. We can talk about where you come from, where you are now, but now how do we move forward in a very healthy way? . You know, we talk about work life balance. We talk about like, I do not exclude any of that.

[00:26:59] Stephanie: There's a crying kid in the background on the call. I'm like, Okay, let's talk about that. You know, like there's real life. Yeah. And I don't think you have to always push through all of that. Like there's seasons there. There's an organization I told the other day, probably news that they didn't wanna hear that.

[00:27:18] Stephanie: I was like, you know, if you don't make these changes, I don't see this going forward. , you know, I mean, we can sometimes get to those crossroads in the conversations. But it's my job to be a truth teller, but in a very, like, I'm gonna give you courage way. Right? I wanna encourage them to be able to do the next thing.

[00:27:40] Stephanie: So does that answer your question? I don't know. Yes, absolutely. Absolutely. It's a wonder too, you know, like I really concentrate be on them and what they need, so. Yeah. Yeah, yeah. Well, and 

[00:27:52] Megan: I was just say one of the one where I see my clients getting stuff, well, I should say, where we get stuck a lot of times in those initial, in those first couple months Yeah.

[00:28:05] Megan: Is what they want. Right. I, Cause I mean, it's so hard for them to put into words like, Right. Listen, I rarely, so rarely do we get in a session where they're like, Okay, my goal is to make a hundred K a year, so I have blah, blah, blah, 

[00:28:22] Stephanie: blah, blah. Oh, no, no, no, no, no. I'm 

[00:28:25] Megan: like, So how much do you wanna make? And they're like what?

[00:28:27] Megan: You know, 

[00:28:29] Stephanie: where like, there, there's what is our goal for this? You know? Right. They're just, They're stuck. They're just stuck. Yeah. Yes. Yeah. Yes. Even like talking about that . Yes. Right, right. The impossible in their minds. Mm-hmm. one of the tools I use as Pinterest with my client. And so, we create secret boards and they put me on them and based on some initial conversations, I'll create just some very general boards and have them pin up to 20 items on that.

[00:29:03] Stephanie: Now their people can't see it. And then I just pray over it and evaluate it and try to find themes and kind of some patterns. In that, because especially with authors and speakers and people that can kind of Mm, they know how to say the right things. Right. That they know how to use the words to kind of almost, not consciously manipulate the situation, but they know what you wanna hear, right?

[00:29:36] Stephanie: Sure. And. that applies to anybody in business, anybody, nonprofit, world, individual, it doesn't matter. But especially with writers. So I try to bypass the words and get to the heart and the visual, and this usually makes people very uncomfortable, which is great. So if I can get you off center a little bit, you know, if I can get it where you don't know really what I'm asking and why I'm asking.

[00:30:00] Stephanie: and I keep it very vague in general. So , it makes them very uncomfortable, which I love . And then we get to, we just bypass the brain completely. Yeah. And we get to the heart of it. Yeah. And this is usually towards the beginning. So, but Pinterest is a great tool for that because they're having to really think about the things that they like, that they love, why they got into this.

[00:30:26] Stephanie: The beginning, right? Not just where they are now. because we can really edit ourselves up here. And I think the heart, you know, it's . It's pretty honest. Right? Yeah. And I think that's why people cry, , because here we go. We can get circle. Yeah, full circle. We're circle, you know? Yeah. I'm like, So sad, like whoever's watching, I promise you're not gonna be like tissue box all the time if you work with me.

[00:30:54] Stephanie: No, but I think just you seeing tools creatively, right? Like I'm not using Pinterest for my business in the sense of I'm putting up ten tips all the time of how to better market yourself, but I'm using it on a backend way that's beneficial for my clients. So, 

[00:31:12] Megan: Fantastic. Well, oh my gosh, I even went a little over.

[00:31:16] Megan: This is such a good conversation. I didn't wanna stop. So we can probably have 

[00:31:20] Stephanie: you for like round two . Yes, let's do 

[00:31:24] Megan: it. Yeah. But before we end here, I don't want to leave without the opportunity to let everybody here if they would like brand therapy from Stephanie where can they get ahold of you.

[00:31:38] Stephanie: I do other things too.

[00:31:40] Stephanie: So if they're like, Well, you know, my brand's rock solid. I just did a brand refresh. I'm good on that. I do marketing strategy and creative strategy and all kinds of social media planning and things like that. So, if people wanna work with me in other areas, that's fine too. They can just reach out to me.

[00:31:57] Stephanie: My email is inspired bryant gmail.com. If they wanna just come straight to me, ask questions or just, Hey, I wanna work with you, Here's what we're doing. They can follow me on Instagram and then they can go to Stephanie bryant.me. And that will be looking different soon. Right now it's predominantly about, I mean, there's ways to find out about books I'm in and my work.

[00:32:20] Stephanie: But also my podcast that Jesus led adventure. It's a little bit more focused on that. So yeah, that would be the easiest way. And then you can follow my writing on Encouraged too. Incouraged up. Me, spelled with an I. So, 

[00:32:32] Megan: Well, thank you so much, Stephanie. I really appreciate your time and for bringing all your wisdom and knowledge here.

[00:32:40] Stephanie: I agree. Oh, you're sweet to have me. Thank you so much, Megan. I appreciate it. Thanks. 

[00:32:44] Megan: All right. Have a great rest of your day. Bye 

[00:32:46] Stephanie: to you soon. Bye. Okay.