Megan's Social Media Marketing Show - episode 10 - How to caption your videos

ep10 - How to Add Captions to Your Videos

show Mar 03, 2021

Adding captions to your videos doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you say. The answer: Captioning your videos draws them in and keeps them watching.

In this short episode, I answer one of the questions I get most often: How do I add captions to my videos? And, I’ll walk through my favorite apps and online software options for creating those captions.


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Hello and welcome to Megan's Social Media Marketing Show. Today is a quick tip episode where I talk about a question that I get over and over again. And that's how do we put the captions on the videos that I post on social media? First of all, I'll tell you why I think it's so important that you caption your videos.

[00:00:25]It is not just to benefit those who are hearing impaired. People watch without sound for many reasons. They could be at work, they could be traveling and there are other people around them. They could have children nearby. They could be stay at home moms and they're not sure of the content and they don't want to turn the sound on just in case.

[00:00:48] Or he could be on the couch watching TV and you'd rather scroll and not listen to the sound while you're watching your show as well. So there are many, many reasons why one would want to watch their video without sound. In fact, a survey of Verizon customers said that in the US 92% of video views were with the sound off on mobile.

[00:01:19] That to me is just staggering. They also said they recommended that advertisers caption their ads because 80% of consumers are more likely to watch the entire video when captions are available. So to me, it's just a no-brainer. Caption your videos if at all possible. So how do we do that? Get to the point, Megan, tell us what we need to know.

[00:01:47] Well, there are many ways and several apps and/or online software that can help you do this. I will say that Facebook, Instagram, and YouTube already have some auto-captioning options on Lives and in some cases recorded videos. However, those don't work all the time. And in some cases, the user has to have their settings on specifically to see those captions.

[00:02:21] So I do think it's always a good idea to add your own captions. So then you also can make sure that keywords are spelled correctly. If your business name isn't very intuitive, they may say it wrong or interpret it wrong every time on the video. So I think it's a great idea to have your captions created and put on the video yourself so you have a chance to edit it and make sure that it's correct. 

[00:02:50] Some of the apps that I have used that I really like are one called Clipomatic. And I will include all the links to these in the show notes. So you can go and see those, but Clipomatic is a great one. I think it costs a couple of bucks to purchase. The words will come up on the screen while you're recording the video.

[00:03:13] So you do have to record inside this app, which can be a downfall because that means you have to get it right the first time, or you can have to keep re-recording. Another option is Instagram threads. This is a free app. It's actually owned by Instagram. Not many people know about it, but the Threads app became popular when they added this option to have automatic captions show up on your stories that you're filming.

[00:03:48]How you would do it is you download threads, create the Story inside the Threads app. It will auto caption in kind of fun, larger letters, and more artistic. And then you have to download it and then upload it to Instagram, to your Stories. The Threads app is made for DMs, for communicating in between your friends or your close contacts, it's not meant to post publicly. So unfortunately there are limitations on the Threads app. You're also not able to edit the captions. So that's not my favorite, but it's a quick and easy free option if you're looking for one and then my favorite for shorter quick videos is called MixCaptions. This one, again, I believe costs around $5 and you do need to pay per minute that it captions for you. However, I will say it's pretty cheap. I think I put $20 on there a year ago and I'm nowhere near using all of that up. MixCaptions is also nice because you can upload your video to that app versus having to record it inside the app.

[00:05:19] And not only are you able to edit, but you can change the style of the captions and you can download your video in several different formats. You can format it for YouTube, IGTV, or Stories. If you want it vertical or horizontal, there are a lot more options. It gives you a lot more flexibility. That one is one of my favorites for short videos.

[00:05:50] If you have longer-form videos, you're recording for YouTube, for example. You're probably gonna want a system that is software on your computer or online. And two of my favorite options for that are Rev, R E V. This one's used very commonly. It also costs, I think, between a dollar and $2 a minute. So it could be a little pricier. You submit it and they give it back to you

[00:06:24] completely transcribed. Or captioned, I should say. And then another one I really like is called And that one is a little pricier for the subscription for the year. However, you can upload as many videos as you want and caption as many of them in different formats as you want. For that subscription, which I prefer, because if I'm going to be doing a lot of videos for clients like I do, then it's really nice just to pay once and not have to worry about it.

[00:07:05] So that is my rundown on how to add captions to your videos on social media. I just think it's a no-brainer, it's great to do, not only to benefit those who are hearing impaired but for all the many others who are in situations where they can't watch it. Plus, as I said, it increases the chances that they will watch your entire video and remember what you said. So I hope next time I'm scrolling through Instagram and one of your videos pops up, I'll be able to read the captions.