Megan's Social Media Marketing Show - episode 21 - Know Your Customer on Social Media: Enneagram Type Six

ep21 - Know Your Customer on Social Media: Enneagram Type Six

show Jun 23, 2021

Find out how Enneagram Sixes approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my Instagram Challenge Group members, Dr. Camden Morgante. 

Dr. Camden is an Enneagram Type Six. We discuss:

  • What she likes and dislikes on social media
  • What makes her click on a post, comment, or share
  • The platforms she loves to hang out on
  • How marketers can make sure Sixes feel loved on their social

If you've ever wished you could get in your customer’s heads and know how to create social media content for them, this conversation with Dr. Camden could get you one step closer. 


About My Guest:

Dr. Camden Morgante is a licensed clinical psychologist and college professor.  She writes and speaks about Christianity, psychology, and gender equality and has been published in Fathom magazine and Christians for Biblical Equality’s blog and magazine Mutuality. She is currently writing a book on the myths of purity culture. Camden lives in Knoxville, TN with her husband and their daughter.


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Megan: Hello, and welcome to Megan's social media marketing show. Today I have on a fellow Instagram challenged member and someone who I have, even though we've never met in real life, have virtually corresponded back and forth.
I think you guys. Will love her. It's Dr. Camden Morgante here to talk to us about being an Enneagram six. This is part of my series to get to know your customers through the Enneagram, with the goal for you marketers to be able to welcome all the Enneagram sixes into the fold. So thank you so much for being here with me.

Dr. Camden: Well, thank you for having me, Megan. You've been so helpful to me that I was happy to come on and speak with you today.

Megan: Oh, well, can you tell us a little bit about yourself, what you do, maybe even a little bit about your family life.

Dr. Camden: Okay. Yeah. I'm Camden working on T I'm a licensed clinical psychologist. So I'm in private practice at my therapy practice three days a week. And then two days a week, I worked from home teaching college classes, psychology classes, online and writing and speaking.

And so I run a blog and my website and my social media is where I talk about psychology and Christianity, gender equality, and purity culture. So those are my areas of expertise right now. And I live in Knoxville, Tennessee with my husband and we have a two-year-old daughter.

Megan: That's lovely. And I mean, you don't talk about any big issues or anything.
I mean, it's fluffy,

Dr. Camden: Nothing controversial at all.

Megan: Okay. Well, I am going to read a short description of an Enneagram six and you can let me know if you relate with some of these things, all of these things. What you take away from it? So this is from the book, the nine types of leadership from Beatrice Chestnut. I recommend her writing on the Enneagram all the time.
And she says that the type six archetype is the prototypical person who seeks certainty and security, but often doesn't find it. Sixes attention automatically goes to reading people and situations to determine how trustworthy or safe they are primarily motivated by fear. Though, not always aware of it, they test and question people continually asking, can you be trusted? Will something go wrong? And how can we be prepared? If the worst happens sometimes called the loyal skeptic or the devil's advocate, six is focused on forecasting potential problems, so they can be ready to deal with trouble or meet with challenges that might occur.

That seems like kind of a tough description. We didn't focus on the positive in that description. However, I'd love to know what is your response when you hear that description read?

Dr. Camden: Yeah, it didn't include as many of the positive traits of sixes. When I think about my type, I think. The main two characteristics thing, loyalty, and anxiety.
So kind of the strength and the weakness there. So yeah, loyalty is a big core value for me. And along with that, I think is being hardworking and dedicated. And usually, sixes are really loyal friends and Work for the common good of a group. But then along with that, with the anxiety is a lot of self-doubt questioning, maybe a little bit of suspiciousness, like that description said worst-case scenario thinking over-analyzing.

So I experienced all of the above.

Megan: And have you heard that Enneagram sixes are estimated to be up to half the population?

Dr. Camden: I've heard it's the most popular tight, but You know, I, I really don't know very many in my personal life, but even like amongst the influencers I follow and the podcast and, you know, people I read there's really not many that I see.

So I don't know where they are.

Megan: Yeah. I've wondered that myself, maybe none of them know about the anagram. Maybe they're skeptical, so they're not typing themselves, but I've had the same experience. I don't know as many sixes and it's hard to believe that it's. Up to that many of half the people that you meet.

However, it is good to know from a marketing perspective. If it's potentially let's even say 30% of your population, then that's, those are people you're going to want to listen to a big chunk. Okay. So let's dig into social media a little bit. What does your own time on social media look like, because you have tons of that, right?

Tons of leisure time. But when you're on social media for fun, where are you kind of, how much time are you spending? What does that look like in a typical week for you?

Dr. Camden: Well, my, my time on social media has changed a lot since it started becoming part of my job. So I actually don't spend a whole lot of time on social media just for fun anymore.

If I do, it's mostly on Facebook, because Facebook is where I'm more so connect with them. My friends, like people I know in real life. And also the Facebook groups, I'm a member of a lot of different groups for my profession or interests or values and things like that. So, that's probably where I would spend in this fun time and then Pinterest, you know, for, for recipes and things like that.

But. the majority of my time has been on Instagram and now some, sometimes Twitter for work, not as much for fun, but of course they overlap, you know, my interest in my work. And so, yeah, so there's a, there's a little bit of fun there too.

Megan: So what can cause you to go down a rabbit hole and what are those things on social that you just can't resist?

Dr. Camden: I try not to go down rabbit holes cause I try to live at my sidewalks, social media. But if I do, it's usually because it's a topic like purity culture that I'm really passionate about and that I'm studying and speaking about writing about. And if I see like a thread on Twitter, I did go down a little bit of a trail yesterday and or reading like I'll pull up like five different articles on it.

So, I'm a wiing five. I'm six, five. And so. You said you had a five on here already, and I think so the desire for knowledge and that knowledge brings me security, which is one of the needs of us, of a six is for security. So, so I think. Just anything that can give me more knowledge and help me become more of like an expert and learn more about a topic because what I read a lot about and spend more time doing

Megan: That makes sense. When you're on these platforms, are you a big commenter? Do you mostly just, I don't want to use the word lurk. That sounds bad, but are you mostly just reading and moving on? Are you engaging?

Dr. Camden: I'd say a pretty good amount. Not, not a whole lot but not nothing either. You know, it's a pretty, I guess, in the middle amount of engagement and commenting, if it's in particular like, a brand or an influencer or writer that I'm really loyal to. And like somebody that I followed for years and somebody when I really, when I joined their group or follow them and I decided to kind of commit to them. It's like, I'm going to read every book that they write. I'm going to listen to almost every podcast that they speak on and things like that.

So in those cases, I'm more likely to comment and try to add to the conversation. And then of course, especially if it's something related to my niche areas, I also interact with and comment on. Yeah, so that's kind of how I look at it.

Megan: Okay. I know for business and you post conscientiously and often, but for personal, do you feel the need to keep up your Facebook feed and let everybody know about what your daughter's doing? Or are you more of, I'm going to scroll and see.

Dr. Camden: Post just, just seldomly or kind of occasionally on my own personal pages, pictures of my daughter or doll or our dogs or travel and things like that is what I'll post. And then sometimes it's sharing an article that I've written or just one that I've read and really believe in.

So sometimes I'll do that. Yeah. But, yeah, I guess I try not to spend a whole lot of time on social for personal for just my personal and I can be kind of private. I don't know if that's a six thing. Maybe it's the suspiciousness or distrust that can sometimes come for a six, but I tend to be more private definitely with professional boundaries, but even in my personal life, just not wanting to share as much sometimes.

Megan: That definitely makes sense and tracks for an Enneagram six. I have one that I know in love in my family, and it is, it is hard to kind of break that boundary sometimes. Oh of the cautiousness and all that, obviously for your family, you're usually on the inside of that, but even friends that I have that are sixes, but once you do, once you crack that shell, then you're in and you're in for good.

And that loyalty piece I feel. Yeah, that's true. Yeah. So I can see how on social that would manifest itself in not necessarily, I mean, you're not commenting with. Revealing huge things about yourself or over-posting about personal matters. I can see how that would, that would translate that way. 

Megan: So do you have any pet peeves on social media, things that brands or individuals do that really bother you?

Dr. Camden: Sometimes oversharing bothers me with individuals. But I think a pet peeve is when there's a lack of nuance. And I don't know if that's a six thing or if that's just me, but in my writing, I really strive. For nuance and to explore all sides of an issue and to kind of take a middle path approach and find value in, you know, different opinions. So if there's a lack of nuance that a very black and white kind of perspective that is unattractive to me and I'm unlikely to follow those kinds of people.

And same with like people who have a very like angry kind of presentation and very like controversial. I mean, I don't shy away from controversial topics, but presenting them in a really angry and forceful way. I don't like to get into conflict on social media, I'm not a nine. So I will do the controversial topics, but I like to value and respect all people's opinions.

And so, I don't like the really, yeah, the angry kind of conflict. So, so those would be some pet peeves, and then. Again, something that might just be me, but gratuitous self-promotion, I don't really like that, you know, and I know that's necessary. Sometimes we talked about that just with the Instagram challenge and building my business.

But when it's over and over and over and over again, that can be really off-putting to me. Or if it's. Just photos that seem to be, there's no content with them or no real purpose to them. That feels also sometimes gratuitous to me. So I don't know, might just be me, but that's my pet peeve.

Megan: That's hard on social media.

There are absolutely people who still promote over and over. That happens. However, when it's ourselves, there's a very big difference between self-promotion and serving your audience and making it all about you versus delivering your message and making sure that everybody knows this thing that you have to deliver to them.

That is a special gift that only you can give them. So, yes. Right. And sometimes like it's very twisty and it's hard to distinguish and we get tired of hearing her yeah. Selves, because we're the only ones that see and every single one of our own promotions. So we get sick of ourselves and feel like we're overpromoting when the reality is.

It's such a small percentage of people are actually seeing all the things that's right. Zero people are seeing all the things that we do, but yes, I totally totally understand that feeling. Another thing about what you said is you, you don't like people when people are being. Mistreated or, or shut down in any way.

And an aspect of the six is egalitarianism is meaning like we're all the same here, guys. We're all, you know, and that, that really is a hot button for sixes is when people aren't being treated as if which they are all the same at all. So, I could see that, how that would be a hot button. Yeah.

Okay. So let's go kind of round robin in the different social medias. And you can tell me what you do on there if you hate it, like it, anything like that.

All right. So Facebook.

Dr. Camden: Facebook was the first one I use because it came out when I was in college. So, so that's something I've had for years.

And like I said, something, one that I probably spend the most time on personally, I really liked the groups and being involved. I guess that's a part of the six, like wanting to be a part of a group and included in a group. Around a common interest. But I get, and I get a lot of value in the advice that's shared in groups and the resources that are shared in groups and the sense of community that it creates.

Yeah, so that's, that's how I use Facebook and what I like about that.

Megan: Okay. Twitter, you mentioned you're on Twitter.

Dr. Camden: Yeah. That's been a newer platform for me, but so far I really enjoy it because. It's more about like news and academic are on there and just like journalism rather than personal stuff.

I liked that as I shared. And so, yeah, so I'm getting to know that platform a little bit more and but making things, my tweet smaller, it can be a problem because you're limited there and I can be wordy. So, but yeah, so, so far I'm enjoying that one and I'm using that everyday now, too.

Megan: Mm, you're the one that's like, and this is going to be a thread because I cannot keep this to 180 characters, nothing wrong with that.

Okay. Instagram.

Dr. Camden: Yeah, I'm using Instagram. That's my primary one for my business right now for my writing. So, but Instagram has been a great place to connect with like-minded people. Through hashtags, finding other people and then through sharing their work and collaborating almost all of my collaborations have come through Instagram for podcasts speaking and for people to blog for and things like that.

And then personally that's where on my personal account is where I share the features of my daughter and dogs. So, I keep that, I keep my personal account pretty small to just close friends and family so that I can share, you know, a picture all the time of my daughter and they don't get sick of that.

Megan: Absolutely. That's a great way to do it. Just the separate accounts and you can keep yes. Keep some of your, because I'm sure you didn't want, like you were saying your daughter out there on the internet all the time for everyone. So that's great. Okay. Oh, while you're on Instagram, then are you on stories more or feed, post wherever you're spending your time?

Dr. Camden: Definitely more in the feed. Because I rather read something than listen to something I can read much faster than I could, you know, listen. So, I'll listen to the stories and watch the stories of just the first few that maybe appear people that I have close collaborations with and consider, you know, friends.

But other than that, it's mostly in the feed.

Megan: Okay. All right. Okay. Where else? Pinterest?

Dr. Camden: Yeah, Pinterest. I, I have a professional page, but don't use it a whole lot. Mostly it's my personal Pinterest, like I said, for recipes and decorating ideas and I used it a lot for like baby stuff when I was, you know, looking then I was pregnant and looking for, so yeah.

That's like a search engine for me and being able to see things and then start to follow. I have several, you know, chefs and cookbook authors I follow and on there.

So that's how I use Pinterest.

Megan: Yeah. I've heard that a lot lately. People are more like it's a search engine for me, you know, they're not using it as I think Pinterest has tried really hard to make it a social media.

It's not really, you know, there are all those features, but I think the, they, I heard once A Pinterest professional who had worked with Pinterest themselves say that they even admit like the follow button, not really, you know, like worrying about how many followers you have and that kind of thing on Pinterest is they just kind of added that because everybody else had it.

But it's really more about the search and, and the SEO portion. Yeah, that makes sense. Okay. We're on LinkedIn.

Dr. Camden: I have a profile there, but I, I don't use, I don't use it. I don't really log on or use it at all. I'm not really sure how, how you would you know, you could have your business connections, but I just haven't found it to be a helpful way, even when I've been job searching for, I just haven't found it to be helpful.

Megan: Yeah. Yeah. It's it is different. They have done a lot of work on it to make it more social-friendly to have you didn't use to have a feed or anything like that. But now there's, there's more of that, that you can interact and have a feed. However, if you are a business, You can't connect with people directly.

So it's kind of like, well, you have a bulletin board is pretty much what you have. So it's interesting. It is an interesting platform. TikTok.

Dr. Camden: I don't use TikTok.

Megan: No? You don't even have a profile or anything.

Dr. Camden: I don't, I don't. I'm not on Clubhouse either. I did create a profile for Clubhouse because I had someone invited me.

But but yeah, I've never even logged onto Tik TOK. I'm so old and boring.

Megan: Oh, no, no, no. . I will tell you it, you can get lost there and it is like, you know, Well, 15 seconds at a time or 15 seconds to a minute in time. And you're just flipping through. And all of a sudden, a half an hour has gone by and you're like, wait, it's definitely one of those things you don't get caught reading things like you don't go down that kind of a rabbit trail, but It's interesting in my conversation with the Enneagram five, she said she does it.

She's she looks there for inspiration for her Instagram reels, but she doesn't create anything on Tik TOK because she's like conversations aren't happening there. And she wants to. Have, you know, engaged and I have really deep conversations around the things that she's passionate about. So I was like, yeah, that's not happening.

So, okay. Let me think. Any others that I'm forgetting. Were you on Snapchat ever?

Dr. Camden: No.

Megan: Okay. All right. So you're pretty mainstream, Instagram, Twitter, Facebook are kind of your go-to, so, okay. All right. Is there anything that you see from a brand or marketing perspective that you're like, oh, I wish they wouldn't stop doing that?

Dr. Camden: No, probably just the, like I said, the over self-promotion that we talked about earlier. But now I think, I think it's, I liked freebies, you know, when brands offer freebies or you know, you get a free download if you join an email list. So I am very likely to do that. Yeah. So when, when people demonstrate like that this is going to improve my life or add value, or like help solve a problem in my life or something like that, I'm likely to sign up for it.

And then I'm likely to stay. If they continue to demonstrate value. Like I really, I have. Several emails that I still get email lists and the ones that I stay on it's because they consistently send stuff that's helpful and it's not like a post or email every single day promoting their products. It's like, they're also giving me tips and you know, identifying problems that I'm having in some, some ideas for how to solve them.

Megan: Hm. That's good. That's good to know. Okay. So kind of on the same token, if you were to sit down in the marketing meeting with one of your favorite brands or companies, what would you tell them to do to bring all the Enneagram sixes? To the yard? No, that's, that's not a phrase that the kids say today. If you were to bring all of them to their platforms and they, and for enneagram sixes to feel welcome.

Dr. Camden: I would say consistency because that builds trust and loyalty over time. When you're, when you're consistent, it allows me to be a loyal follower. And I think it takes a few times sometimes before I'll follow something, I'll see it. Or I'll, you know, multiple times before I'll start following because I want to see demonstrated and consistent value over time.

So that would be wine. And then I think creating a sense of community and belonging. So if there's an opportunity to create a sense of, this is a group that's rallying around this common issue or common problem that's more attractive to me then. Then I guess if it was just an individual Individual things.

So, and then things that are affordable, you know, I'm always about that too. So if there's something that's affordable and a good value, and it's going to be worth my time and worth my money or investment. So being able to demonstrate that too because I think six is, are. Largely practical. And within our, in our thinking like that.

So, and then as far as, like I said, this might be my way five, but with my desire to acquire knowledge and six wing five, Find security through knowledge and following like an expert or a certain philosophy. So I follow people who have demonstrated expertise. I'm not very likely to just follow an account because someone's telling their own personal story.

And, that's just me. I know other people love that, but. Oh, somebody who is an expert, whether that's by their education or their profession, or years of experience, or just like a really unique you know, life experience or perspective or something like that. So, those are the people that I want to listen to and learn from is when there's demonstrated expertise.

Megan: That's good to hear. And that again, jives with Enneagram sixes in general, because they're usually looking for the authority in the room. They're usually looking for who, who here can I trust to lead the way to lead the charge and we're going to follow them so that is interesting. That's good to know.

Dr. Camden: Yeah, because of the self-doubt and the maybe not trusting ourselves, like I look to like a parenting expert and I look, and I have one that I really like, and I follow her and listen to her podcasts and read her blog and, and things like that because. She's an expert and she has years and years of experience.

And I also feel a sense of security when I follow a certain philosophy or value system. So, yeah, so that's an example in my personal life of how that habit, I guess, how I follow that habit.

Megan: For marketers. Get those sixes on your platform, because if you gain a follower and you consistently serve them, you'll gain a follower for life.
Is that what I'm hearing? Like?

Dr. Camden: So as long as you're consistent with us and you don't like all of a sudden change your message or your approach that would feel disloyal, I think. And if you again create a sense of belonging and like we're included and And that other people have this same problem.

And it's not just because we're not on our own. I think. Yeah. I think those are the people. The sixes are going to be likely to follow you on all platforms and buy your books and listen to you and things like that.

Megan: That's great. I love it. Communities are built on the backs of sixes, I am convinced it's such an important part of our overall community that I think get overlooked sometimes because you're not typically the ones like out there and, you know, really As you were saying self prompting, which you don't like.

So, but they're there and they love you and they want you to, they will, they will be loyal to you. As, as you said, as long as you're you do. Your job basically because you keep consistently serving them. So that's good to hear.

This has been so, so insightful, Dr. Camden.  Can you tell us where we can support you? Where can we find you and what do you have for those sixes out there maybe to become our loyal followers.

Dr. Camden: Yes, that's true. You can become one of my loyal followers and hopefully, I add value to your life. So I'm on, as we talked about Facebook, Twitter, and Instagram under the name @drcamden and my website is and I write about purity culture and gender equality. And I have a place on my website. That's my freebie called which purity culture myth affects you and Megan, you went and took it. And so.

Megan: Go take it because if you, of course, if you grew up in the church and want to see what your prejudices are when it comes to this topic. I thought, oh, I'm well beyond that. No, there are things that are still deeply ingrained in there. So, and it was a great resource and she has tons of other follow-up things to help you. After you take that quiz. So I absolutely recommend everybody does.

This was so much fun. Thank you so much for being with me today.

Dr. Camden: Well, thank you, Megan. It was fun talking with you.

Megan: Before we end this episode, I wanted to let you know that Megan's Social Media Marketing Show will be taking a break in July so we can reformat the show slightly so that it begins. On Instagram live starting in August. I have a lineup of wonderful speakers for you that will join me live on Instagram.

Then that conversation will be sent to all the podcast portals and my YouTube channel as well. So if that's how you enjoy consuming. They will still be available there, but they'll just begin on Instagram. That seemed to make a lot of sense to me as a social media marketer to begin on social media.

However, even though there won't be any new podcasts or YouTube episodes in July. I will be uploading all of the previous episodes of the show onto IGTV in the month of July. So if you're one who likes to consume your content on Instagram and watch videos there, check out my IGTV @meganericson.

I'll see you over on Instagram.