ep35 - Social Trends to Know for March

ep35 - Social Trends to Know for March

show social media social media for creatives social media for entrepreneurs social media marketing Mar 02, 2022

Welcome to Social Trends to Know for March! I will record these episodes once a month to give you more actionable, on-trend information that you can use in your social media life right now.

Use these trends to grow your social to grow your business:

✔️ Get free tips from your competitors

✔️ Decide how to share personal updates on your business account

✔️ Social stats to track in 2022

 

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Transcript

Megan: Hello, and welcome to Megan's social media marketing show. Today, I am going to give you three trends to know for our March and I recommend that you. A little time to sit down with your calendar and.

Maybe even if you have it, a template of how often you post and when, and start filling in what you can do for that content. So here are three things to keep in mind, as you are planning for March. And before I dive in, I want to tell you that. These are things that I talk about every week on my, this weekend, social media marketing newsletter that you can sign up for at Megan ericsson.com/newsletter.

It will give you all the trends each week. But actually I specifically focus on one trend because you know, we're busy people, we're busy entrepreneurs. We don't have time for everything. So. If you sign up for this email, I'll give you one trend to know and to pay attention to, and whether or not it's worth your time, because just because it's new doesn't mean it's worth our time necessarily.

And then also give you a few other links if there's other things that you want to dive into for the week, because you know, stuff happens every single week on social media as you're probably well, Okay. Let's dive in three trends that you need to know as you're planning your content for March.

Number one is: how to get free tips from your competitors. Now, if you were in the marketing industry, I would call this a market analysis. This is something that people outside of the marketing industry don't typically do, but it's so powerful to understand what your social climate, social market looks like, and it's very simple.

You can do it on a low, low commitment, low scale, or you can do on a much more detailed scale, but I will give you a very simple way to do this analysis.

First you pick three to five businesses or personal brands that are in your industry. And when I posted this, initially, somebody was like, Hey, well, how do I even figure out what that is?

Like, who's in my industry or in my niche, that's doing something similar. Well, two ways to do that is to look at hashtags that you commonly use or related to your industry. And I'm sure you'll find some people there. Or my favorite one is to survey your people. Ask them asking a story or literally send out an email survey and ask them, who else do you follow? Do you really love in this space that I should know? And I mean, that's a great way to find colleagues and other people you can collaborate with as well. So everybody wins when win-win, when we do that. So the first step in getting free tips from your competitors, doing a competitive analysis is to pick three to five businesses or personal brand.

That are really crushing it and open a spreadsheet. Don't don't sweat. Don't start sweating when I say the word spreadsheet, I promise you it'll be easy and simple. Okay. So, and just list them with some in that spreadsheet and then check them out on all the socials, not just the one that you really love, but all the major ones.

I mean, at least Facebook and Instagram and Twitter, maybe Pinterest, or you too. Maybe other platforms, Tik TOK, perhaps, but makeup make columns with each of those and just notice are they there? Are they active? Do you put some check marks on the ones in which they're active in and then ask yourself, like, am I missing a big opportunity in this platform?

Do you even notice as you're looking through that whole list that oh no, everybody else. Super active on tech talk. And I don't even know I'm not even there. So that may not be the case. Don't, don't get too excited about don't sweat having to join. Tick-tock. Notice and maybe think about adjusting your strategy if that is the case.

Okay. So that was number two, then compare social bio. So literally cut and paste the bio for maybe the platform that they're most active on and put that in your spreadsheet. And look at the differences. What are things that they highlight that you maybe are doing even better that you could highlight?

What are things that they say, what are the key words that are in there that are attracting them and you can learn and adjust your bio from that, and then compare their top nine. Or if we're not talking about Instagram, their most recent posts on those social platforms, what are they sharing? What's their mix of content look like in general?

And maybe first of all, this is fantastic for inspiration to inspire you and what you're creating, but it also helps you to compare and contrast and see hmm, are these, is this like, am I doing something similar? Am I doing something way out of left field? I mean, it couldn't be good. It could distinguish you from the competition, but.

Just write down your observations there. And then the last way to do your competitive analysis is to analyze the hashtags. So this most likely is more common on Twitter and Instagram, but literally again, copy and paste the hashtags that they're using. Check out those hashtags. 

Maybe some that are really active or very niche, that would be, they're not as trendy as you might think. If you would normally think of trends as in like, oh, this specific, real, or this specific type of post. Sometimes I cover trends that are, like just the things that we as marketers are thinking about during this time of the year.

And this is definitely, we're still in the first quarter and foundational things, like what are my competitors doing is a great thing to do to reevaluate in the first quarter, as your, planning for the rest of the year. 

My second trend was getting personal for business and this was brought up.

This could be kind of a universal thing, but there was a great article from buffer that asked the question, should I post personal content on my business account? And I thought that was a fantastic question is the question that I get constantly. And if you want to look at the previous episode of this show, I talked with Monet Carpenter who asked about how do I handle two different Instagram accounts?

How do I handle creating content for themboth? So if you're looking at, if you're thinking about, oh, I have two different accounts, how do I handle personal content or, or two different business accounts? Go check out that. But, specifically, if you have a business account, should I post personal content on it?

And my answer is very simply yes, absolutely. Because business is first and foremost about a relationship. Social media is first and foremost about a relationship one to one. Social media is meant to be what social. Yes. So that is the first thing that people are looking to do with you. Yes. They may love your tips.

Yes. They may want some information from you to learn how to move forward. But first and foremost, they want to know who you are. If they're investing their time and their energy. And consuming your content. So they want to know, they want to know you. And that looks different though, on everybody's account, depending on who you are, if it's a personal brand, if it's more of a traditional business that sells widgets, you know, or say, I don't know.

Jewelry for example, um, you're still, if you're an entrepreneur, your, a personal brand, and that means. Uh, obviously too, if you are, have a service-based business and you are coaching or you are giving people information to move forward, maybe you're a financial planner, you're a realtor. These are all things where they're really personally investing in you as a person.

And absolutely you need to include personal information. So what does that look like? It looks like I said, different for everybody, which nobody loves that answer. Overall, they want to know at the very minimum. Having a post a week or every other week that talks about who you are and why you're doing this thing.

Always tie it back into the message that you're there for. If you're a financial planner and you're there to help them build wealth, like tie it back into that. Tell your personal story and why you started the business and why you wanted to help other people. I mean, this isn't like personal content as in like, look at us at our beach vacation.

Now, if you sell pictures of yourself on your beach vacation, but if you're a financial planner, probably not. You know, so it very much depends on who you are and what kind of business you have. But I always think you should be building that relationship. They should see your actual face pretty frequently on that account, at least once in the top nine.

So they are building that relationship with you, even though you may not see them. It doesn't always feel like that. Trust me is very, very powerful. And, just one last note on that. Boundaries for yourself, definitely need to be made in that regard, especially if it involves your family and things that you're sharing about that.

I have like just kind of a personal matrix for myself and that like, I don't mind every once in a while, if there's a picture of my kid with me or they appear in my reels sometimes, but you're not going to hear me saying their names or really featuring them and their personalities. Like you will get to know that you might know I have kids, but you're not going to, I'm not going to tell stories about them personally, their lives, that kind of thing.

 Because in my personal value, is it, they would have ownership over their own, sharing of what they have on social media. So that's my personal boundary. Like sure. You may see them show up every once in awhile, but you know, you're not going to get to know them through my. Okay, so that was one we talked about, uh, learning through your competitors, getting a competitive edge.

Ooh, I shouldn't put that in the copy. And then two was getting personal for business. And this third one, man, these are meaty this month. These are really meeting this third one is social stats to track in 2022. I eat really await and we have to wait at least until February. Oftentimes for these reports every month I eagerly await when the new industry benchmark reports come out every year to tell us what is normal.

What kind of results should I be expecting on my social accounts? And yes, if you didn't know this, there is a way to know that there is a way to know if you are doing well by comparing it. Here's a theme to comparing it to what everybody is doing in the industry or overall on that account. So what was so at rival.

R I V a L I Q is my favorite report that comes out every year. Um, it's their industry benchmark report. There are ones that come out like specifically for Instagram or specifically for other things. But the reason that I really liked this one is that it not only gives you. It only analyzes brands and business accounts.

So you can compare even better apples to apples, and it has 14 different industries that it breaks it down into. So potentially if you fall into one of those industries, you can get even more specific about what people are doing in your specific industry for. On social. So what did they find out in this report?

Cause you also get key takeaways as they analyze millions and millions of posts. And overall brands saw less organic engagement this year. You're like what? Shocking. Yes, we've all felt this. We all knew this, but this is enough official report telling us yes the analytics tell us that organic engagement went way down in some cases super way down some cases, not as much.

social media is becoming more and more a pay to play environment. And by that, I mean that you gotta spend some money on it. I am looking to, I know I've said this in my like year in re or looking forward to 20, 22 episode, but I, I am looking to invest in that this year because I can see I've hit a wall in some cases in how far I can get it was my organic engagement and I have big goals and I have lots of things that I want to do.

I'm going to have to learn how to use advertising well, to not lose money, but get ahead by, , investing in its kind of self-liquidating offers meaning like you're putting money in, but you're getting more money out smart business people do. So how they went down. So Facebook went down 20%. From 2021. And it was down earlier from that.

So you can expect at least 20% less engagement on Facebook. Instagram had 30% less engagement. So yes, all of you who've been DM-ing me about your reels, not getting as many views and your posts and your stories. It's legit. It is that, that is the case for everyone. So it is not, you, you, weren't not doing anything wrong.

It's not, you it's. Okay. And Twitter, Twitter is also down 20% from last year. So it's not you, it, these are, this is what's happening. Industry-wide so just even knowing that sometimes makes you go. Whew. It's all right. So, okay. Um, the second key takeaway that they had in this report is that posting frequency is on the.

So because organic engagement is down, brands are posting more frequently to make up for that deficit. So post per week, on average on Facebook are five to six posts a week. Instagram is four to five posts per week, which to me sounds low, but I post way more than that. So I'm not sure if they were. just talking, 

I think they're talking about overall brands in general and more brands have a larger, uh, focus on Facebook. So they might not post on Instagram as much, but me as an Instagram focused like Instagram first platform as I call it, I post more on Instagram, which is five so fine. So anyway, Instagram four to five posts and then Twitter five posts a week. So like once a business day and, and that's up from what the average brand is doing. So again, listen to that, those stats and. Feel better if you were thinking, oh my gosh, I have to tweet three times a day. I have to be on Facebook every day. After being on Instagram all the time, seven days a week, or even post twice a day, twice a day in some cases, or I have to be on all the things.

No, you don't. You can absolutely grow and thrive with this or even less posting than what's in this report. So I recommend that you keep track of these stats that you have a spreadsheet. Oh my gosh. That's the second time I've told you to make a spreadsheet in one live, so don't turn it off. But this is another one that would really, really help you in actually knowing how your stats perform, because there is how we think they do, how they do in the first couple hours, and there's how we want them to do.

And there's that emotional attachment that we can't quite untangle. And if you week by week detached from that, look at it from a week out or even a month out, comparing it to all the other posts that you have created. You get a much better, more realistic view of what people are actually responding to.

And then you can turn around and make more content like that. So it is your very boring, nerdy secret way is monitoring your stats. I recommend that you look at engagement rate, which is how many engagements per post per your followers. I recommend you, you, you do keep track of followers, but trust me, that is not the, the overall health of your account.

 Also recommend you. Look at reach, which is how many unique people are seeing your accounts. Because as we know on Instagram here, and in other places, the things like reels, the short form video is becoming more and more popular, and that's not based upon who's following you. You see reels from a ton of people that you're not following.

So it stands to reason that we would want to look at that stat for ourselves to see, which is a much more true test of how many people were accurate measure. I should say of how many people are actually seeing your content. So followers reach engagements, engagement, rate, reach rate, or just kind of the basics.

And I do have another episode where I talk about. Kind of break all those down. So, those are my top three trends to look at for your social media marketing in March. This one, as I said, as a really meeting one guys, cause we're, this is Q1. We're getting set up for the rest of the year. So do your competitive analysis. Do post about you yourself personally, on your business accounts and keep track of those social stats. 

I want to know, let me know , DM me, email me, let me know if you keep track of your stats already. I want to know that thank you so much for joining me here. Have a great rest of your day.