ep40 - Social Media Trends to Know for MayMay 11, 2022
Trying to grow your social to grow your business?
In this episode, I'll answer these 3 questions to help you create your social posts in May:
✔️ Should you post about The Slap?
✔️ Does including “link in bio” hurt engagement?
✔️ Are hashtags Dead?
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Hello and welcome to Megan's Social Media Marketing Show. I am Megan Ericson. And today I have three questions that I will answer for you to help you create your social posts in May and spoiler alert the three questions are or have been answered in my weekly trend report. Yes. I send out a free email every week that tells you one thing that happened in social in the past week, whether it is a new trend or a new feature that was released on one of the social platforms. And I will tell you whether or not it's worth your time to pursue it, because just because it's new, it doesn't mean it's worth your time.
And you are busy people. You are busy entrepreneurs, you are mothers. Maybe you have a side gig when you're doing your full-time gig and I want to help you out.
So thank you all for joining me here today. And I'll dig in, shout out to all the amazing things that's going to happen in your social in May.
So question number one, I want to answer for you, these are all things that get asked, especially when something changes on a platform. Number one, when a recent current event happens and everybody is talking about it on the socials, should you jump in? Specifically, what happened last month. Though it feels like forever ago is, should I post about this? Do I need to explain the slap?
I won't go into what the slap is, but it happened at an award show and lots of people were talking about it. Specifically, businesses were even talking about it, some brands they were using memes. However, the question is: is that smart? Am I taking a risk and talking about something? Racially charged in this case. There's lots of opinions back and forth. Lots of different viewpoints. Is that a risk for me as a business to talk about it?
And number one, I can't answer that question. Because there are so many different factors to consider. However, a question I can answer is how should I determine if I can post about that thing, right? Is it right for your business?
So I have four questions to ask yourself. So I'm going to answer a question with four other questions. Yes. You heard that, right. So these are four things to ask yourself in determining if you should post about the thing that everybody's talking about on the internet currently.
One is: what's my motivation behind posting this. What is your motivation? Because if your motivation is to get more likes followers views, because you're talking about this thing, that's not a fantastic motivation. That feels a little riskier because you are in it too for the fame and the glory. You're in it to just hop on the trend.
Now, if your motivation to address it because you have some expert knowledge to lend to the topic. If your people are asking you about it, because it has something to do with what you are already talking about. So for example, with the slap, if your organization raises money for alopecia research to help those people or that it happens to be a drug that you sell, this is your moment. This is the time for you to speak up and talk about it from your business's lens.
Now, if you're talking about racial equality or other issues that may come up during this, or I don't even know so many other topics that people have been weighing in on, around this. That is something that you can weigh if it's part of your platform, if that's part of your core message and it makes total sense for you to talk about it absolutely puts your voice in there.
But what we don't want to do is talk about it for the wrong motivation. We don't want to talk about it just to jump on the trend because it's pretty obvious when you're doing that.
Okay. Question number two: is this an issue relevant to my industry or community?
Very much related to question number one, but like I said before, if you are a flower shop it may not make a whole lot of sense for you to jump on this. But if you are an organization that raises money for alopecia research, absolutely. This makes total sense for you.
Question number three is: does the posts align with your brand voice or value? If you have kind of a snarky feel, if you often make fun of current events, totally cool. Those accounts can go gangbusters and your people are used to that snarkiness. So they're not going to be offended by it. You're not going to lose followers over it. So go ahead and post the meme and make fun of it. If that is the vibe and your brand.
If not, if it falls outside of that then if you do like DIY tips and tricks, probably doesn't make sense for you for that to be part of your brand voice.
And question four, the last question is: how does this post support my purpose on social media?
So, if your message is about simplifying complex issues for your audience, then talking about the slap might be a good fit for you. But if you're trying to support, I don't know, single mothers with inspirational content, then this might not be the train for you to jump on.
So those are the four things to ask yourself when you're wondering, should I talk about this thing? Should I post about this popular thing that everybody on the internet is talking about? A quick review?
What's my motivation behind posting it? Is this a current issue relevant to my industry or community? Does the post align with your brand voice or values and how does this post support my purpose on social media?
So that is our topic number one. We already got really meaty guys within the first topic.
So question number two, to help you as you're creating your social posts this month is, does including link in bio hurt my engagement?
This is specifically for you Instagrammers because I don't think this happens on any other platform. But using the link bio has been a common thing that we do to help people to understand that, I have more information for you in this Instagram post, but I'm not allowed to include a direct link. Therefore I will direct you to my bio that has the only link that I'm able to include on Instagram.
And then if you click that link, there may be a menu of links, or it may go directly to what I'm referring you to. But it's our short code for go there to get more information. And I had never fully thought about this, or even worried about it hurting my engagement, but apparently it was a big, it's a big question for a lot of people.
So Social Insider actually put out a report and asked this very specific question or tested it by analyzing thousands and thousands of posts and their performance. And they said, this was what they said that made me click on it. "Instagram posts without the phrase 'Link in bio' and their captions perform better than those with the phrase.
And I was like, okay, really? How is this? How did you test that? And really when it came down to two, it was a difference of 0.01%, which to me is not a significant difference. So if you were trying to get the word out about something and you tell them to click the link in bio. What are you telling them to do?
This makes total sense to me that it wouldn't be as engaging. You were telling them to leave your post and go click on your link in bio right?
So they would not be interacting or commenting or clicking anywhere, liking your posts. They're going to be going to the link in bio. So it makes absolute sense to me, even though it's a very small percentage that your engagement would be lower on those.
And that's totally okay. Because hopefully they're going in clicking link. Now you can tell on your insights, if that's what they're doing, Instagram does report and tell you how many times people clicked the link in your bio. So you can see if it's actually working.
I think it's really important to have a mix of different types of posts with different types of calls to action. Putting go check the link in bio for this article in your caption is an example of a call to action.
Other examples are double tap if you agree, other examples are asking a question. Are saying tell me this in the comments, share this with a friend if they feel the same way. These are all examples of calls to action and go check out the link in my bio is a really great one.
And overall, considering all the data that was in the report and everything they had to say about it, I still hold that absolutely, you should include the term Link in Bio, in those posts that you're trying to refer people to, because really, if you are on here, if you were on this platform to grow your social media, following to grow your business, guess what our number one goal is of all of these posts? It's to get people from Instagram onto your website, onto your sales page, onto your coaching calendar. So that you can build a deeper relationship with them, right?
So it is crucial. I would even say that you have posts that direct them to your link because that's where your overall business success is going to come from.
So that's question number two. My third and final question, I will answer for you to help you to create your content in May is: Are hashtags dead?
Have you wonder this? Have you wondered if, is this even worth it? Because I don't know about you, but I have seen several influencers lately and had several DMS from people asking the same question and what the influencers are saying is hashtags are dead. Keywords of the way forward. Don't use hashtags. Don't waste your time.
Now, usually if you look at the actual caption or the content that this influencer is posting, they will say, yeah, hashtags will work, but this is the better way to do it forward. So they're actually kind of bating you and they got you in to you hear what they had to say?
So not knocking those influencers because they got your attention. But I do want to clarify that hashtags aren't dead. They still work. They work because they actually function. They still get people to see your posts that may not necessarily be following you. I've checked recently.
And I still get between 10 and 50% of my reach, the amount of eyes that see my posts on Instagram, from hashtags. They work, I will continue to use them until maybe something drastic happens, but I will continue to use them because they are Instagram's literal file folder system. Like if you think about it as a huge, file folders like literal physical file folders. And you'd have, you know what I'm talking about a cabinet, you have a file cabinet that you would put them in back when we had paper.
Remember those days? And that if you can think about that's what hashtags are. Hashtags are a way to file and filter all the topics that are on Instagram and people follow those hashtags and people follow other people that use those hashtags. And they're very interested in those things. So they will get served your content. And if they, if your hashtags, the hashtags that are included in your posts are something that they're interested in.
So absolutely still use them. Now, the next question I usually get is how do I find them? What hashtags do I use and how did I find them? So here's a really quick down and dirty way to use hashtags in your posts.
Number one, don't worry about finding the right hashtags because that doesn't the right hashtags don't really exist. It is more of a art than a science. So literally just start by typing in hashtag. Algorithm hashtag social media tips, hashtag social media marketing or whatever your particular industry or niche is that relates specifically to that post because hashtags are very specific to that post. So if you're talking about dogs and cats, hashtag dogs, hashtag cats, it's a little oversimplifying, but it works. So put in the obvious ones for that.
Secondly add relevant ones to your niche. So, like I said earlier, social media, marketing, social media, marketing, marketing for entrepreneurs. Those are kinds of hashtags that I use. And I put on every post that is relating to that, which is pretty much every post I do, because that's all I talk about.
So that is totally fine to have a bucket or a list of those types of industry specific posts. So you'll want to use a few that are very specific to whatever topic it was. So hashtag algorithm, if I'm talking about the algorithm in that post and then a, I would say the majority of yours would be in that, like, what is my industry or a new.
And so maybe put 10 of those or so, and then the last few can be ones that are maybe a different industry. Maybe different. What's the word I'm looking for? I wanted to say clubs but organizations or online communities that you're a part of that are very active and post a lot. So I am the Director of Growth over sales and marketing for Hopewriters. And so often, if it is related to writing. Or creativity or content creation. I will put hashtag hope writers, hashtag writer life in, in with the mix, because those are my people. Those are the people I know that will really benefit from the contact tent I'm posting. And those hashtags are few and far between, but they are really gold for getting people's attention on your post.
So those three different categories. Niche specific ones. So what's, are you actually talking about that post and then other communities online communities you can invite to look at your content are three different buckets of hashtags that you can use. And you can use anywhere from, I would recommend 10 to 30.
You can't use more than 30. You're restricted to 30. So anywhere from 10 to. I mean, recent research says the more, the better, really, because it's not going to hurt you having a hashtag on there. Isn't going to hurt you. Now. It may not be super beneficial for you say, if you use hashtags that have posts in the millions and millions, then that means that your post stays on the top of that hashtag.
A half a second. However, if you're using the ones in the really engaged communities, like I was talking about, that could be a whole day or so that you're on the top of that hashtag feed. So you want to also make sure that you have a mix of the size of the hashtag, meaning how many posts there are already to that hashtag and how engaged those hashtag participants or followers are.
So hopefully that helps you with. Get into the hashtag game if you're not already besides Instagram other Twitter absolutely is the one that generated hashtags to begin with and started with it. So, but unfold, or you want to use one or two hashtags. You really, you don't want to use too many because again, a tweet is such a small piece of information generally.
So you only want to use one or two on a sweep with absolutely. Use them. They work really were really well there as well. Don't bother with it and on Facebook do use them on Pinterest. They have incorporated those and use them a lot in their algorithm there. I'm trying to think. I think those are the major ones.
Tik TOK. You do need to use hashtags on Tik TOK as well. If any of you are, are fans of that platform, but Use them who's the museum has times they're not dead. So quick review. Should you talk about the thing, should you post about the thing that everybody's talking about on the internet? It depends identify your motivation and whether this makes sense to post about for your industry or niche.
Second question was, does including Lincoln bio hurt your engagement? No, it doesn't absolutely include it in there. Include a CTA in every single one of your posts and thirdly, our hashtags dead. No, they are not use them. Use them, use them as the theme. It's the whole entire training. So. Thank you so much for joining me again, these topics were all included in my weekly trend report.
Go sign up for it at Megan ericsson.com/newsletter. You will get it in your inbox every week and be on top of these trends as they happen. Thank you so much for joining me today. Have a great weekend social.