ep50 - Collaboration 101

ep50 - Collaboration 101

show social media social media for creatives social media for entrepreneurs social media marketing Oct 26, 2022

Collaboration is Courtnaye Richard's No. 1 secret to growing her social platform! And she dishes on how you can do it too.

Whether you want to guest on blog posts, podcasts or appear in magazines or the local news – pitching yourself is the way to get there.

In this episode, we cover:

✔️ How to pitch a collaboration

✔️ What's a media kit and why you need one

✔️ Staying motivated when you inevitably get a "no"


About My Guest:

Courtnaye Richard is the founder of Inside Out Media Group, LLC - a faith-based PR, Marketing & Mentorship Agency. In her 15 years of experience, she has worked with platforms such as PBS, CBN, TCT, Yahoo, including local television and print publications. Courtnaye loves helping women all around the globe be equipped to do every good work that they have been called to do! 


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[00:00:00] Meagn: Hello and welcome to Megan's Social Media Marketing Show, and I will tell you right off the bat that this 

[00:00:10] Meagn: is epic. Sold 55 0 or whichever way you're watching this . Five zero. This is. 50th episode of this show, and I wanna thank you all for being here and being a part of this experience because it has been such a fun ride.

[00:00:36] Meagn: Since I started it, and I hope that so many more of you will join and come along just a little because this is the 50th episode. I wanted to let you know that in case you're not aware, not only do I go live with either myself or a guest, and I have an amazing guest today. But I also have a podcast version of this show, so if you prefer to listen rather than watch, then that is available for you on all the major podcasting platforms.

[00:01:16] Meagn: And all of these videos are saved on my Instagram account, so if you prefer to watch video, you can watch replays of these. Shows there as well. So thank you so much everyone for joining me today. I have an amazing guest for you. Her name is Courtney Richard and she is just fantastic. I was on a kind of summit training with her and.

[00:01:50] Meagn: Connected instantly and said, When can I talk to you about collaboration? Because she is just a genius with it. So without further ado, . Hello? 

[00:02:02] Courtney: Oh, . Hello? Can you see me well? Hello? Hello everyone. 

[00:02:07] Meagn: I can, I can. How are you doing this Monday morning?

[00:02:13] Courtney: Oh, I'm up. I'm up.

[00:02:14] Meagn: That's all we can ask for. 

[00:02:16] Courtney: That's right. She's right. . That's right. I'm 

[00:02:19] Meagn: up. . Oh my goodness. Well, Courtney, can you tell us a little bit about yourself so they can get to know you today? 

[00:02:28] Courtney: Absolutely. Well, hello everyone. I am Courtney Rashard. I am the founder of Inside Out with Courtney, which is a ministry that helps women go in their walk with the Lord.

[00:02:38] Courtney: But I also have a business that's called Inside Out Media Group, while also help women that are being equipped to do all of the things that they're called to do. So if they're wanting a website or a branding, growing their social media platforms, management, all the things, book projects. I do a lot as well as PR and marketing.

[00:02:56] Courtney: So, I'm a wife, a mom, ministry leader. I do all the things and I'm on social a lot. So, ? 

[00:03:03] Meagn: Yes. . Oh, so I love a Courtney, a fellow marketer here. And so you guys know you're gonna get good advice today from a, from an actual marketer. . I feel like there are a lot of people who unfortunately are misguided by influencers.

[00:03:22] Meagn: Mm-hmm. on social media versus listening to people who have marketing experience for businesses. So, you know, hey, if you wanna be an influencer, great. Like, you go for that. You go for the million follow. But why I'm here and I know why Courtney's here is to help you market for your business in ways that are smart for your business.

[00:03:47] Meagn: And those are not always the same as influencers, right? That's right. . Absolutely. Well, I was wanting to talk, to have this conversation with Courtney. I've had, I've been lying to have this conversation for a long time because she is just phenomenal. At connections, at collaboration, at going out there and appearing on other podcasts, summits.

[00:04:15] Meagn: I mean, that's how we met is we were on a mutual, mutually on a summit and. Or it was a training I can't see again. We're .

[00:04:23] Courtney: Yeah. It was a one time, So many, I think it was Red Bud Writers. Yeah. 

[00:04:26] Meagn: Yes it was. Yes. So shout out to them. They're an amazing organization. anyhow, so I just wanted to have her bring her wisdom on how she does that.

[00:04:38] Meagn: And as I've, I've even just followed her for the amount of time that I have. I see her platform growing because of that. So, Courtney, just like right out of the bat would you say that that type of collaboration, pitching yourself to be on other people's things, having people on your things has been the key to growth for you?

[00:05:00] Courtney: Yes, absolutely. For sure. What happens when you're on those live summits or you're, you know, at a virtual event, a live event as well, I have to say those people will follow. They'll go, especially, let me tell you, one of the places that they will go to everyone watching, they will go to Instagram and they will see your content and they will see where you're posting.

[00:05:20] Courtney: They'll watch your videos. They'll see your carousel. They'll see your posts. They'll get to know you a little bit more, and they'll also go to Facebook as well in some of the other platforms. But a lot of. They will go and follow you over there. So it definitely helps to grow your platform. The more you are showing up on those virtuals, are those, those summits to retreats, those webinars and things like that, and just being visible on social, you'll definitely get more opportunities and I know we're gonna dive more into that in just a bit, but yeah, for sure it does work.

[00:05:48] Meagn: Oh, I love to hear that. Now as we just mentioned, does it also grow your business? I know it goes for social, but does it help to grow your business? What's your experience been with. . 

[00:05:58] Courtney: Absolutely. So I will say most of my clients, and I was telling a friend about this the other day, most of my clients come from social media.

[00:06:04] Courtney: So, Keep them there. ? Mm-hmm. . So if you are online and you're showing up often and you have the content, people will reach out to you to do business. I do a lot of webinars. I do a lot of free trainings, even myself with my business. So I'm giving a lot of value. I'm sharing a lot. I love to help people and so a lot of people see the things that I'm doing and they reach out and say, How are you doing that?

[00:06:26] Courtney: And I say, Well, hey, I have a training or I have a course that you can, you know, sign up for. And I like to, you know, even show up live for people so that I can help them right in that moment. And so it definitely, so social media, actually a lot of my business comes from, from that. Oh, that's fantastic. 

[00:06:42] Meagn: So I guess, how did you even start with the collaborations?

[00:06:49] Meagn: What made you think, Okay, this is gonna help me , I'm gonna reach out? Or did it just happenstance, like somebody invited you to something and you're like, Wow, this was really great. 

[00:06:59] Courtney: So I will say a lot of the opportunities they come, they come, a lot of people will inbox me. They have a podcast, they have a collaboration, whether that's a writing platform that they have, and they want to do a devotional or some type of collaboration in that way on their platform.

[00:07:15] Courtney: I'm a blogger also, and so I have writing opportunities that come from that as well. And so sometimes I collaborate with other writers, other writing platforms, other bloggers. We call those the borrowed platforms. Mm-hmm. . And so it's a collaboration, so you're getting in front of their audience.

[00:07:31] Courtney: Also, I'm sharing it to my audience, and so it's just a win-win. for both, but a lot of times those opportunities, because I'm visible, because they see a lot of the things that I'm doing already and the content is helping. Amen. That's what we wanna do. We're putting this out there to help people. And so people will reach out to me via inbox, or they'll get into my bookings page and they, or they'll email me and let me know they have an event or they wanna do a collaborative and just one thing goes to the next.

[00:07:56] Courtney: And from one opportunity, and I pray for this as well, one opportunity leads to the next opportunity, leads to the next opportunity. Hence, you have all these opportunities that are happening. And so, yeah, glory to God. Amen. . 

[00:08:09] Meagn: Mm-hmm. . Oh, I love that. And so, and so, you're telling me blogging is not dead. Huh?

[00:08:16] Courtney: Blogging is not dead. 

[00:08:17] Meagn: Know I that all It's not. But they think they need to be on to a bigger and better thing. It can be as simple as inviting somebody. To post on your blog and or reciprocating that. 

[00:08:31] Courtney: Yes. And that's actually one way that I grew in the very beginning before social media became a big thing.

[00:08:36] Courtney: I've been blogging since 2011 and blogging has been the thing to especially grow my email list. So some of you are, if you're watching and you're wanting to grow your email list, being able to put your content out there because it's on the worldwide web, right? , people will google search a topic and they'll find you in the middle of the night, or they're working on a message, or you know, they have a presentation coming up and what they're gonna find is your blog. 

[00:08:59] Courtney: And they're gonna read that content. And I have tons of people that write to me all the time and tell me, I have a message coming up. I'm preparing for this, or this has helped me. This is really, I was scrolling in the middle of the night and I found your blog. And it grew leaps and bounds. Thousands of women all around the globe are reading that blog.

[00:09:15] Courtney: So blogging is not dead. And also we're new media so people will reach out to you for stories and you know, getting the word out. And so again, not to collaboration. So blogging is not dead. So if you're blogging, continue to write cause people are reading

[00:09:29] Meagn: so you mentioned traditional media, and that's another thing, like I did what literally my degree is in public relations, which nobody really talks about anymore.

[00:09:40] Meagn: right? Because that meant that I was on the other side of journalism, like I was the one writing press releases. Remember those? And pitching them to the media. And that's absolutely, as you said, not dead. They, they have to evolve. And stay alive as everything else has, and they're always looking for content. And it may sound.

[00:10:05] Meagn: You know, it, it, it may sound intimidating to talk to a TV station or write to your local paper or what have you, but as you said, you know, they're still looking for content. They are also content creators. Yeah. And they, you know, local experts or you know, anybody to talk about. You know, issues that are affecting the people that are, they're serving as well, so.

[00:10:31] Meagn: Exactly. 

[00:10:32] Courtney: Yeah. They still have a job, . Exactly. They still have a job and we can, we can help them in their jobs, you know? Right. Yeah, we can. Um, I definitely know all about PR as well. And so they're looking for the next story. They're looking for the person who's gonna be a great asset for a show or a podcast episode or whoever it is.

[00:10:51] Courtney: Depends on the media, whether that's radio or TV or print publications, or if it is a podcast. Podcast is a big thing right now. And so, yeah, so you wanna make sure that you're ready. You wanna make sure that you're ready. You wanna make sure that if you do want that type of media and you do want that type of visibility and that publicity, then you wanna make sure that your website is ready.

[00:11:11] Courtney: You wanna make sure that you do have a media kit because they are still, some of them are still asking for media kits and press kits because they wanna get more information. You know, we know that. And so it just helps in that way to be able to, instead of having to pick up the phone and call you or email you for everything, it's like, okay, do you have a kit?

[00:11:25] Courtney: And that way they can kind of build their story around that. Another thing that I would say is also to have questions of ready and available, ready to go, about seven to 10 questions that they can ask you. Even for a podcast host these days, or a radio show host or even a television show, they'll ask you, Do you have about seven to 10 questions that you can send us because you know your content better than them.

[00:11:45] Courtney: and you kind of give them a bird's eye view and the questions that they're gonna ask instead of them having to start from scratch. So this is just really good to just be ready. Website ready, Media kit ready, Bio headshot. Ready? All of the things. 

[00:11:58] Meagn: Yes. Okay. So you just said so many good things, . I wanna pause for a second and make sure that everybody understands if you're new to this, what these individual pieces are that we're talking about having ready?

[00:12:10] Meagn: So what do you mean when you say you should have media kit? 

[00:12:14] Courtney: Yeah, so your media kit is, so if you have a book you wanna make sure a lot of people watching may have, they may be author. But some, maybe some may not, but that's okay. If you're an influencer or ambassador, a price, you know, messenger, any type of message that you have.

[00:12:29] Courtney: If you have, maybe it's a new course, maybe it's an event that's going on and you wanna let people know about it. So your media kit is basically uh, you you could have a prep release in it. You definitely wanna have your headshot ready to go. Your content, your bio, your experience, writing, speaking experience, contact information just a big, basically it can.

[00:12:48] Courtney: Some people do one to three pages. It can be anywhere from five to 10 pages. And a lot of times we like it short these days. But just make sure that you have enough information about that product or that service that you're offering right away so that they know that, okay, this is fresh, this is hot, this is somebody that we wanna connect with.

[00:13:04] Courtney: She has experience on shows, she has experience speaking or writing. She has a new book, or she has this new course, or things like that. And then how can they contact you? So it, it can. Something simple, but it can be loaded, but it just has to give enough content. But it does, what would I say?

[00:13:22] Courtney: It has all of those, those details and those, Yeah, 

[00:13:24] Meagn: yeah, yeah. You wanna be able to make sure that the media outlet and basically you're giving them all the information they need to write. Or go live exactly with your story before they actually do that. So you're just essentially just making it super easy for them to work with you.

[00:13:45] Meagn: You're giving them, like you said, your bio, and it doesn't have to be complicated. It really doesn't have to be that complicated. It can be, yeah, your bio, your headshot. And press release. You just really just I mean we learned a whole format that you had to do, but essentially it's a, basically a description with all the details of whatever it is that you're gonna be talking about.

[00:14:08] Meagn: And as as, I don't remember if you listed this as well, but you, you can have very specific media kits for certain things, like you were saying, a product or a service, but you can also have a media kit that's more general for any podcast say you would wanna be on, that has samples for of, these are the topics that I typically talk about and these the, this is why I am an, I'm an expert in these areas, so these are certain things that I could talk to your, you know, audience about those kinds of things.

[00:14:39] Meagn: Sometimes they also wanna see how big your platform is. So they also wanna know where are you online if you have a blog and how many viewers it has. Sometimes they ask for that information too. So, I mean, Google Media Kit , there are templates 

[00:14:55] Meagn: out there. There's so many. There's so many, I think Canva has a template, you know?

[00:15:00] Courtney: Yep, they do. I know. Yeah, absolutely. 

[00:15:03] Meagn: That's something that I. I need to be better about updating my media, kit, it's so old . Yes. So 

[00:15:09] Meagn: that's one of those things just periodically like go back and make sure that it's, it's okay. Like you said, with your website, every once in a while you gotta go back and just update it, refresh it, update it, make sure it's current.

[00:15:20] Meagn: So as far as pitching, mm-hmm. , what are maybe some dos and don'ts that you say, let's take podcasting for an example, or the live like this that we're doing right now. What would your like do's and don'ts be for approaching someone who you'd like to be on their show? 

[00:15:41] Courtney: , Well, one, you wanna know the show and you wanna make sure we're talking collaborations and things like that.

[00:15:47] Courtney: So you wanna make sure that it does align with your values and also their values. And so if you, if they're talking about makeup and you're talking about, I don't know, books, it's completely different. So why would you wanna be on their show? So you have to, it has to make sense. It has to align. So do your research, do your homework.

[00:16:07] Courtney: So adult would be, don't just try to be on the show just because you just wanna be on the show because you think it's a big show and you wanna be on there. You know, it has to align in every way. And so that would be one, don't. And then the dos is do your homework. Do your homework. Do your due diligence.

[00:16:21] Courtney: Do your research to see what shows you actually want to be on, and then create a list. Do your homework like this is what I say, four big tools that you need to be able to get on more shows, more media, all the things that you wanna do, bookings and speaking and things like that is you need a phone. Most of us have a phone.

[00:16:41] Courtney: So you have your phone, you have your laptop, have a notebook and time. Those are the four things you need because there's a thing you would wanna do all this stuff, but if you don't make the time, it's never gonna happen, right? You have your phone right in your hand, so you can start researching. Go on Instagram, go on LinkedIn, go on Facebook.

[00:16:58] Courtney: Go in the places your people hang out and where hosts hang out and event, right? Look at the events that are happening. Is there a host? There is typically a host when there's an event that's going on. So do your homework, do your research and say, Mm, I would love to be on that show. I would love to be a guest.

[00:17:12] Courtney: I would love to write, I would love to be a speaker for that particular event. And so you can reach out, They have submission forms for some of them so just kind of pay attention to that. But you can also reach out to the host via email and say, Hey, if you're having an event that's coming up in the next year, I'd love for you to consider me and make sure that your website's ready and you have everything available for them to have.

[00:17:34] Courtney: But you know, you can totally pitch yourself and wait for the opportunity. And here's one thing that I do wanna say is reject rejection. Yes, reject rejection, because sometimes you're just not a good fit. And it's nothing personal. Don't take it personal. Sometimes they have a different topic or an a, a angle that they're coming from that doesn't fit, and it's okay.

[00:17:57] Courtney: Or maybe it's just not the right time, and they'll reach out to you later. So don't take it personal. Keep going, because eventually you'll get that yes. But just put it out there. It's totally okay to pitch yourself.. 

[00:18:07] Meagn: Yes, absolutely have that like wishlist, like dream list of people and shows you'd love to be on. And even just because they say no once also does not mean that you can't ask them again.

[00:18:22] Meagn: Wow. You know, like as you said, if you have a new, if you have something new going on, that's always an opportunity to talk to them again. Like, Hey, I noticed you talked about this and I have this service that aligns with it. How about we talk about that on your show? That's absolutely totally, you know, within bounds to do so. I totally hear you with the rejection.

[00:18:46] Meagn: It's hard, you, it's hard to put yourself out there. Yeah, and it's hard to, I, I think it's hard to ask people to be on the show too, because you could get no's way. It's hard both ways. ,

[00:18:59] Courtney: That's so true. It could be a no, because even, let me tell you, even media, they're, when they reach out to you, Because they'll reach out to you.

[00:19:08] Courtney: You have, you're on the other end, and so you have the opportunity to then say, Ah, this isn't a good fit. This isn't a good show. It doesn't meet with my, my values, or, you know, what it is that I talk about. And so you can totally say no, and that's, and it's so, it's vice versa. So understanding that. No is not.

[00:19:25] Courtney: Again, it's not a rejection to you as a person or to them as a person, but it's just maybe not aligning, and that's okay. Keep moving. And that's what I said. Keep moving forward. Go on to the next one. Grab that phone, get on that laptop, write that note down, and it's okay. Follow up if you need to follow up, if it's something good, or maybe it wasn't the time, but don't give up.

[00:19:45] Courtney: Keep going, keep going, and the more opportunities you have, people will notice that. They'll take note to that and then they'll reach out to you. You'll be on the show, so it's okay. One step at a time. Mm-hmm. . 

[00:19:59] Meagn: Absolutely. Is there anything that you have found that helps keep you motivated to continue on?

[00:20:08] Courtney: Oh man.

[00:20:10] Courtney: Well, I definitely, I'm a prayer warrior, so I pray . There you go. I'm like, God! Help me. Ok. So definitely. I, I pray, and I, sometimes you don't, Let me just say that. Let me start there. Sometimes you're not gonna feel motivated. You're not gonna feel motivated to get up and do a video, do a Reel or put out a post or things like that to, but this is, this is also a business, I have to say.

[00:20:31] Courtney: This is a business. And so, you have to get up. Just like if you went to a nine to five, I work from home, so a lot of my ministry and my business work, I work right from my desk and my laptop. But when you don't feel motivated, sometimes you just have to stop for the day. Just pause. It's okay to go take a nap.

[00:20:46] Courtney: It's okay to push close the laptop. It's okay to do that, and then come back tomorrow when you don't feel motivated. But you gotta get back up. You gotta get moving again, otherwise you're not gonna get booked. You're not gonna be able to write that piece, right? Nobody's gonna see you to book you. You're out of sight outta mind.

[00:21:02] Courtney: You're not on their radar at that point. So you gotta keep moving. Stay visible, but take your break. It's okay to take your break when you need to take a. 

[00:21:08] Meagn: Absolutely I, that's one thing I'm a huge advocate for is that if you are trying to do too much on, like you were saying, like keeping up with the social, just even posting sometimes is hard to keep up with.

[00:21:22] Meagn: Cause it's never ending. It is literally ending, you know. So that, and, and all these important things, it's easy for you to just be like, Oh, I'll pitch 'em later. Oh, once I get to this platform number I'll do that. Or what, you know, kind of pushing it away. But if you just, yeah. If you're not the number one way for you not to grow and not to get any collaboration.

[00:21:48] Meagn: Is to not nothing, nothing. I mean like it's not just gonna come to you out of the blue. And I think that's what some people expect. Like if I just put my, you know, I just start it, they'll come . Unfortunately that's not with my experience.

[00:22:05] Courtney: Yeah, it takes time. It takes time to build and, and understand too.

[00:22:10] Courtney: Because we, we live in a numbers world right now. We do. Everybody's looking at numbers. How many views do you have? They'll see your content clicking on and go, Okay, lemme see how many views does that video get for her and or for him if there are guys watching. And, and so we have to just post, we have to just put it out there.

[00:22:26] Courtney: If you feel that this content needs to be out there, you need to do it. You need to create it. You need to make the time to do it and put it out there. No matter the views, no matter the followers, the algorithm is up and down. Sometimes it doesn't know what it's doing. Okay. So if you, you know, you can try to keep up with the trends and things like that, but my biggest thing is I wanna share is just to just do it.

[00:22:46] Courtney: Just post, just put it out there. Because you never know who is watching. You never know which host, which media person is looking at you, which event host is wanting to book you for the stage. You never know. So just post, just put it out. . 

[00:22:59] Meagn: Absolutely. Many times it's just raising your hand. You know how my mom, then, one of the things she used to say to me all the time growing up was the squeaky wheel gets to grease.

[00:23:12] Meagn: Mm-hmm. . And it was just like, if you don't speak up for yourself, which I know as females, is not ingrained in us very often. We are not often raised to be leaders and to be in front of people and to put ourselves out there. It was seeing, at least in in my growing up, was that it was like you were, you weren't humble If you did that and you weren't, you know, like, this is not, that's not the time to do this,

[00:23:43] Meagn: This is the time to be confident in the gifts that you've been given and step forward knowing that, yes, I have this ability, I have this message that will really help these people. And being that squeaky wheel. Because if you don't, then it's kind of the opposite side that we don't talk as much is that you're not using it then, right?

[00:24:06] Meagn: Like you have all this and you're not using it. It's so sad when I say that, but that just, people lose confidence in themselves and, and what they have to talk about because they, either overextend themselves or just don't even get started. So sad. 

[00:24:24] Courtney: Right . You gotta move. You gotta move. Yes.

[00:24:28] Meagn: Absolutely. Absolutely. Well, as we kinda wrap up here, is there anything else, Courtney, that you like? Something that you were like, Wow, this really moved the needle forward for me. There was some kinds of different kinds of opportunities that seemed to work better for you, or is it more just continuing to to reach out and reach out and reach out?

[00:24:54] Courtney: If you're talking about collaborations, are you talking about like as far as getting more opportunities mm-hmm. and things like that? Yes. Again, I think my biggest thing that I would say to everyone that's watching is to make sure, and I think it's pretty much what you were already saying, is just be out there.

[00:25:12] Courtney: Be visible. Mm-hmm. , put your content out there. Don't be afraid. Don't be afraid of the yeses and the nos because they're gonna come. The yeses are great, but then they're also the no's, and so you grow from those and you just keep going. You don't give up. Don't give. Do not give up. Don't grow weary in well doing is what I would say.

[00:25:31] Courtney: Keep moving forward. The harvest is coming, the harvest is coming, so the event hosts are coming, the writing opportunities are coming. What you've been praying for is coming. Just stay faithful in it. Keep moving forward and keep pressing. Mm-hmm. , That's what I wanna say. That's what I wanna encourage everyone with today.

[00:25:49] Meagn: Yeah. So you're same before, if you don't sew, you can't. reap . 

[00:25:53] Courtney: Exactly, exactly 

[00:25:55] Meagn: right. Well, it's been such a delight to have you on, Courtney. Can you just tell us where can everybody find you so they can go support you now and go follow you and get all your amazing marketing advice. 

[00:26:09] Courtney: Oh, yay. Thank you so much Megan.

[00:26:11] Courtney: Thank you for having me. I do wanna say that. Oh, thank you so much. I so appreciate you. Well you can find me at courtneyrashard.com, so that's my name. Everything is there. That's the way to connect with me if you're watching. For sure. Follow me. Hello. Follow, follow and I will follow you back. That's how we do it.

[00:26:29] Courtney: We work together in partnership and collaboration, so definitely connect with me. I'd love to connect beyond here, so thank you so. 

[00:26:35] Meagn: Oh, thank you for being here. Have a great 

[00:26:38] Meagn: rest of your day. You too.

[00:26:39] Courtney: Thanks. All right. Bye-bye. Byebye.