This Week in Social Media Marketing

Gift Your Audience A Gift Guide

social media social media for creatives social media for entrepreneurs social media marketing Nov 14, 2022

What's Happening 

Since we turned the calendar page to November, holiday gift guides are trending!

Like coffee shops, the market seems to support an endless supply of them.

 

Use it for Your Business

Tips for creating gift guides:

  • Apply to be included in gift guides of top podcasters or other content creators
  • Create gift guides including your products/services, other’s products/services, or a mix of both
  • Create guides by the audience (men/women/teens), need (romance/casual friends/mailman), or price point (gift under $50/splurge gifts)
  • Create your own industry-specific list, such as a Gift Guide for Social Media Marketers (in my case)

Tips for sharing your guide on social media:

  • Create a downloadable guide with embedded links and use it as a lead magnet. Don’t forget to include affiliate links if they aren’t your products!
  • Share the guide in a carousel (or series of them), one gift per slide. If you have the gifts in person, create a Reel (or series of them) where you demonstrate why you love them.
  • Go live and showcase each item on your guide and why you love it.
  • Offer to do Instagram Collabs with other businesses’ included in your gift guide.

 

 

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is creating a gift guide worth your time?

Yes!: I give it 5 out of 5 thumbs up.

I genuinely don’t think you can go wrong! You get a chance to feature your products and/or make your audience’s gift giving easier. #WinWin

 

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.