Facebook Groups Are Where It’s AtMay 10, 2021
Facebook is rolling out Reddit-like upvoting and downvoting of comments in groups and some new reactions. This is the most recent in the slowing growing trend of Facebook prioritizing growing communities via their Groups feature.
Use it for Your Business
While these particular new features don’t largely affect your Group, Facebook claims it helps your members have a better experience and see the comments most helpful for everyone. Though, we’ll have to see how it plays out. As many have pointed out, it could also be used as a way of muting voices.
I do want to acknowledge that while Groups get way more organic engagement than Pages currently, creating and managing a group may not be the best use of your time as a business.
As discussed in this article, you want to make sure your Group is in the correct place in your sales funnel to garner the most bang for your buck, er, time.
Creating a group as a top-of-funnel strategy isn’t much different than creating a Page and is time-consuming to create an engaged community.
However, creating a group as a benefit for a paid product could be the factor that tips the scales and makes it a no-brainer purchase.
For example, I offered a private Facebook Group as a benefit for my 10 Months to 10,000 Followers Instagram Challenge. Instead of having to answer a ton of individual emails or DMs, I can answer questions in the group. Everyone sees the response from me but also can hear perspectives from fellow Instagrammers trying to grow their following. #WINWIN
This is not to say you’re wasting your time if you already have a thriving Facebook Group, but if you’re considering starting a new one, think about the time implications and how you could offset them.
Just because it's new doesn't mean it's worth your time: Is creating a Facebook Group worth your time?
SURE!: I give it 4 out of 5 thumbs up.
A 4 Rating Means: Start clearing some time on the calendar to dedicate to it. You will most likely see positive results...as long as it’s in the right place in your funnel.
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