Hard Knock Life Trend

social media social media for creatives social media for entrepreneurs social media marketing Jun 07, 2021

What's Happening

I’m a huge fan of any post that can communicate to your followers that you get what they’re going through. Enter: The Hard Knock Life trend. If you already have the song from the play and movie adaptations of Annie in your head, you’re my kinda person! 


Use it for Your Business

For those who aren’t fans of musical theatre, the chorus of the song “It’s the Hard Knock Life” repeats the phrase “It’s the hard knock life for us.”

Also known as the #WhatItsLike trend on TikTok, the creator introduces the topic at the beginning. For example, “What it’s like dating in your 30s.” Then, the person tries to avoid getting hit by the obstacles facing them.

I created a version for Mompreneurs here.

This trend could be used in any industry. Here are some great examples:


A note on tone: You do want to steer clear of sounding whiny. There is a fine line between recognizing the struggle and being defeatist. You can emphasize your positive intent of solidarity in the caption.


Relevancy Rating:

Just because it's new doesn't mean it's worth your time: Is creating a Hard Knock Life video worth your time?

MAYBE!: I give it 3 out of 5 thumbs up.

A 3 Rating Means:
You have a 50/50 chance of this trend making a difference. Don’t prioritize it over mission-critical strategies, but it could be worth testing.



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