This Week in Social Media Marketing

Instagram Allows the Ability to Schedule Reels…Finally!

social media social media for creatives social media for entrepreneurs social media marketing Jul 04, 2022

What's Happening

I don’t usually like to announce new Instagram features before they happen but there was a press release so… seems legit.

Meta announced they are releasing the Reels API to third-party schedulers, meaning:

We’ll be able to schedule Reels!!

The date is set for July 6 for all accounts.

I don’t know what this means for the actual Instagram app.

There was no indication that you would be able to schedule Reels within the app.

However, it does mean your favorite scheduling software will soon have the ability to schedule Reels, or potentially through Meta’s Business Suite (a free scheduler).

Use it for Your Business 

I’m a huge fan of batch-creating and scheduling your content in advance. This not only saves you time but is critical to defeating the barrier many of my clients face to social success: posting consistently.

Until now, Reels were the lone holdout of Instagram post types you couldn’t schedule.

I can’t tell you how many times I’ve set a reminder to post but got sidetracked or forgot all together.

The ability to schedule will be a posting lifesaver!

Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is scheduling Reels worth your time?

Yes!: I give it 5 out of 5 thumbs up.

I mean… was there any doubt?

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