This Week in Social Media Marketing

Instagram Is Making The User Experience Worse

social media social media calm social media for entrepreneurs social media marketing Oct 24, 2022

What's Happening

Instagram announced new ad opportunities, which is great if you’re running advertising but not so great for user experience.

This money grab reeks of desperation as Instagram projects losses for the third consecutive quarter.

Instagram is adding the option to:

  • Place ads in the Explore tab and on your profile page
  • Bundle your ad in a campaign with similar businesses (multi-advertiser ads)
  • Place AR ads to interact with your product in the “real world”

They are also testing adding:

  • “Post-loop” ads at the end of Reels (so you’d have to watch an ad before the Reel would repeat)
  • “Image Carousel” ads at the bottom of Reels (so you’d swipe horizontally to see the next image)

 

Use it for Your Business

More ad options is great news for your business because you have more ad space to purchase. Opening more ad slots could mean a greater diversity of price points and more affordability for businesses.

However, it means a more cluttered and clunky user experience with an ad everywhere they click.

Frankly, I’m concerned for my beloved Instagram.

They abandoned their square photo-only platform to:

  • Add Stories from Snapchat
  • Add IGTV to compete with YouTube
  • Add Live to compete with Facebook
  • Add Reels to compete with TikTok
  • Add Live Rooms to compete with Clubhouse
  • Add the dual camera feature to compete with BeReal

How many features can you Frankenstein before it becomes a monster no one wants to spend time with?

Don’t read my words as someone pining for the good old days who doesn’t want to roll with the times.

I’m your concerned social media manager cautioning you that if the only social platform you’re active on is Instagram, you need to diversify your presence.

Just as diversifying your revenue streams stabilizes a business, so does building a presence on multiple social media platforms.

 

 

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is using the new ad placements worth your time?

Maybe: I give it 3 out of 5 thumbs up. If you have the budget, by all means.

Engagement and organic reach are down in general and it could give you the boost you need. The advertising, paired with the clickable links other social platforms provide, could stabilize your social presence.

 

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.