This Week in Social Media Marketing

Instagram Makes It Easier To Create Reels

social media social media for creatives social media for entrepreneurs social media marketing Sep 26, 2022

What's Happening

I often hear the biggest hurdle to creating Reels is learning how.

Well, if you can create Stories, you can now create Reels!

Instagram added a Reel icon on the bottom of your Stories (if you watch ones you’ve already created). This is the case for your Story Highlights as well.

Once clicked, you’ll be taken to an interface that will automatically add trending music. You can select another trending song if you don’t like the one chosen.

You will then be sent to a Reels interface where you can edit the length of your Story clips if you wish.

Add your caption and BAM! – You have a Reel.


Use it for Your Business 

What I really love about this feature is that it takes temporary content that is only seen by your followers and instantly transforms it into a format that gets exponentially more reach!

Stories go away after 24 hours and are only shown to your followers.

Reels have their own algorithm that’s designed to be shown to anyone who likes content similar to yours.

If you’re already creating fantastic content in Stories, why not give it a chance to be seen by more people!?



Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is converting Stories to Reels worth your time?

Sure: I give it 4 out of 5 thumbs up.

I’m all for anything that saves you time and energy!


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