This Week in Social Media Marketing

Instagram New Feature Roundup

social media social media for creatives social media for entrepreneurs social media marketing Aug 22, 2022

What's Happening 

It’s not just you. Instagram is giving me whip-lash lately with all the there-not-there changes on the platform.

Don’t get me wrong. I love when a platform creates valuable new features that enable businesses to find our people. But, the speed at which they are rolling out new features, then turning around and disabling them – has me bewildered. And don’t even get me started on the glitches.

Like, ARE YOU OKAY, Instagram!?

Here’s my best attempt at summarizing the new features rollouts in the past month.

DISCLAIMER: You may not see these features on your account yet. I’ve done my best to verify the following is on or will be rolled out to all accounts. However, sometimes Instagram decides to pull new features that aren’t well received. What can I say? Instagram giveth and Instagram taketh away.


Use it for Your Business 

All videos are Reels: Yes, this one is a bit confusing. If it hasn’t happened already, your videos tab will merge with your Reels tab. New video posts under 15 minutes will post as Reels. Videos posted before this change will remain videos and won’t convert to Reels. More on that here.

“Add yours” sticker on Reels: The head of Instagram announced this feature that’s become popular in Stories is now available on Reels. You can see an example on this Reel.

Crossposting Reels: You can now post your Reels to both Instagram and Facebook. You’ll need to enable the options in Settings > Account > Sharing to other apps.

Dual camera: You can take a photo or record video from both cameras on your phone simultaneously. I wrote more about this here.

Remix Features: These updates fall under the category of Instagram mimicking TickTok (or TinstaTok 😜)

  • Expanded Remix layouts: You can choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to add your flavor to existing reels.
  • Add your clip: Instead of your remix appearing at the same time as the original reel, you can now add your clip after the original.
  • Remix for photos: You’ve been able to remix videos and Reels, but now you can remix a static image.

60-second Stories: You can post 60-second stories as one video instead of chopping them up into 15-second clips.

Boosted Reels: Reels can now be converted into ads to get more eyes on your amazing content.

Payment in chat: You can now collect payments via PayPal directly in DMs. See how it works here.

NFTs: You can share digital collectibles (NFTs) you create or own. I’ll admit I don’t fully know how they work, so here’s more info.



Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is learning about the new features to enhance your content worth your time?

Maybe: I give it 3 out of 5 thumbs up.

You don’t need all the new bells and whistles to produce engaging content, but it never hurts to have some new tricks up your sleeve.


Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.