This Week in Social Media Marketing

Instagram Testing Limiting Stories To Three

social media social media calm social media for entrepreneurs social media marketing May 23, 2022

What's Happening

Instagram is testing limiting how many Stories automatically play to three. Users can click a “show all” button to watch the rest of the Stories uploaded.

The current limit of Stories that can be active at one time is 100. That is not changing.

What’s being tested is the user can view the first three stories and then it will automatically flip to the next account’s stories unless the user hits the “show all” button in the top left corner.

Many new features go through the testing phase without a peep, but this one has users in an uproar before it’s even made it to the roll out phase because of the obvious impact this could have for creators.

The assumption is most users won’t go to the trouble of hitting the “show all” button and all those stories you worked so hard to upload won’t get any views.

Here’s a sneak preview of what it would look like from a tester’s account.


Use it for Your Business 

My advice every time a new feature is being tested:

Keep Calm and Post On!

This is just a test. I repeat: This is just a test.

No official communication from Instagram has announced that this feature will be rolled out to Instagram accounts at large. Instagram gives a small group of testers early access to features they are testing to gain their feedback.

In my personal opinion, I struggle to see how this feature will benefit anyone. Swiping the screen to move on to the next account’s stories is already a smooth and simple user experience. Why make it more difficult to watch them?

I’m crossing my fingers this one doesn’t roll out to all users but only time will tell.

I’ll be keeping my ear to the ground and make sure you’re the first to know if the change is made officially!


Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is worrying about Instagram limiting Stories to three worth your time?

No: I give it 1 out of 5 thumbs up.

Set yourself free from worrying about this one. I’ll let you know if it becomes official. Then, we can talk about changing your strategy.

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