Know Yourself Trend

social media social media for creatives social media for entrepreneurs social media marketing Aug 30, 2021

What's Happening

The latest TikTok, Reels, Shorts, et al. trend comes courtesy of the Drake song, “Know Yourself.” The trend focuses on two lines of the song where the line, “I was running through the 6 with my woes.” is said twice.

Side Note: I wish we could all collectively agree on a name for this type of short-form video. The same trends run through all platforms so referring to one as a TikTok when you could have seen it as a Reel or even re-shared as a Tweet, feels inaccurate. Naming woes aside, let’s get to the, um, woes. Shall we?


Use it for Your Business

The trend is meant to highlight a fact about yourself, your business, or your message that merits repeating. Mimicking the music lyrics, the first line is said casually but repeated emphatically.

You can use the trend to demonstrate a mindset shift. What you do may sound mundane but when you think about it, it’s pretty amazing. One example is this cellist who says “I play on a wooden box for a living…” Then, “I play on a wooden box for a living!!!” He says in the caption: “Sometimes I have to remind myself of this… What a privilege it is to make music for a living!”

Other great examples:

  • A speech pathologist finding pride in her certification. 
    Do you have a degree you could humble brag about?
  • This clothing line offers inclusive sizing.
    Where do you go above and beyond in your business?
  • This author tells her story in one line.
    What have you overcome to get where you are today?

Side Note Two: I always encourage you to look up the full lyrics of a song or Google the meaning before you use the sound. You don’t want to inadvertently use a song that conflicts with the values you’ve established for yourself or your business.

“Running through the 6” refers to Drake’s hometown Toronto, which sports either area code 416 or 647. Drake has defined woe as “working on excellence” – a mindset shift in itself.

While the message of the song is inspirational, it includes explicit content so know yourself (and your business) before posting.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is focusing on what your audience needs right now worth your time?

SURE: I give it 4 out of 5 thumbs up.

You’ll most likely see positive results and inspire others in the process.


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