Let’s Talk About Pre-Made Content CalendarsDec 25, 2019
A pre-made 2020 content calendar will not solve all of your posting problems.
Do you know the ones I’m talking about? The ones where they tell you about a holiday you’ve never heard of and you’re pretty sure they’re just making it up.
While it’s fun to know that January 4 is National Spaghetti Day, unless you own an Italian restaurant, it’s not very helpful when it comes to planning your social media content.
The number one filter for what you post = What’s in it for my audience?
Because, they’re looking at your post thinking: What’s in this for me?
Most specifically: How is this fulfilling my mission?
My mission for this Instagram account is to help creatives calm the overwhelm of social media. Besides lolling them into a carb coma, National Spaghetti Day isn’t going to relieve anxiety over their social media.
Now, that’s not to say those calendars can’t be helpful to inspire certain posts. If it happens to be National Selfie Day – which is June 21 BTW – I may write a post about the importance of people connecting the “face” behind an account. A post like that fulfills my mission.
But, posting a selfie with the caption #nationalselfieday – does not.
P.S. Happy National Evergreen Day! JK, I made that up. 😉