This Week in Social Media Marketing

New Template Feature for Instagram

social media social media for creatives social media for entrepreneurs social media marketing May 16, 2022

What's Happening

Instagram quietly launched a new feature in the last couple weeks that could save you hours creating Reels on Instagram!

A “use template” button now appears on Reels that feature video clips or photo montages.


Use it for Your Business

This feature is a God-send for those of us who’ve spent WAY too long scrunching our fingers together to make a video hit just the right timing in a song.

If you see a Reel you’d like to recreate, hit the “use template” button above the profile photo and a new display will appear that lets you fill in your own photos or videos to that audio with the exact same timing.

Voila! A professional-looking Reel in a fraction of the time.

A Word of Caution

Just because you can copy the format doesn’t mean you should recreate the same exact concept as the original. I hear copycat complaints from creators all the time.

Make it your own. Add your own message and brand voice to the Reel.


Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is using the new Instagram template feature worth your time?

Yes!: I give it 5 out of 5 thumbs up.

Heck, yes! Why would you not want to save time!?

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