This Week in Social Media Marketing

Now You Can Edit Tweets, Kinda

social media social media for creatives social media for entrepreneurs social media marketing Sep 12, 2022

What's Happening

Twitter is testing the ability to edit a tweet. Then tweeted about it here and here, naturally.

This feature has been the most requested since forever.

There’s one catch: The feature will initially only be available to its paid premium subscribers via Twitter Blue.

And, you’ll only be able to edit the Tweet 30 minutes after posting.

And, you’ll be limited in the number of times you can edit each tweet.


Why It Matters

Totally cool if you don’t give one tweet about Twitter, but the fact that a platform that once dominated the Big 3 of social media is changing its most fundamental asset is significant.

Editing tweets is to Twitter what links in feed posts would be to Instagram.

Editing your post isn’t a unique feature in the social media world, but it’s been a key difference of the platform, what sets Twitter apart. Editing tweets changes the rule book and chips away at the foundation of what makes Twitter, Twitter.

Twitter is one character limit away from becoming Facebook. And I think we all agree that one Facebook is enough.

As we’ve seen with Instagram’s failed attempt at a TikTok feed scroll, we’re witnessing a new era of social media evolution. New players are coming to the table and grabbing a significant share of the attention.

The big players are scared and scrambling.


Use it for Your Business 

Sure, you can join Twitter Blue and take advantage of its features.

However, IMO, savvy entrepreneurs don’t tweet in real-time, but batch create and schedule their content. Then, there’s no need for an edit button because you’ve taken the time to review and make sure your tweets are free of typos.

Sure, it could come in handy if you decide to live-tweet what you’re learning at a conference, but that feature alone is not worth subscribing to Twitter Blue for the privilege.

Worst-case scenario: You delete the tweet and repost it.



Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is subscribing to Twitter Blue worth your time?

No!: I give it 1 out of 5 thumbs up.

At this point, it's not worth your time or money.


Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.