Reconnect with Your TweepsJan 24, 2022
Twitter released a report this week on the state of brand behavior on the platform.
BEFORE YOU SHUT ME DOWN, hear me out, okay?
If you’re not a fan of Twitter, you may be tempted to leave this post and move on but I think this report has a lot to say about the state of social in general and changed my perspective on how to show up on social as a business.
- People actually want to hear from brands: Trust me. This isn’t true on all platforms, but Twitter is a brand-friendly environment. This fact alone is reason enough to consider being active on the platform.
- People don’t mind being sold to: Wait, what!? If you weren’t sitting on the edge of your seat for the last reason, this should get your attention. People follow your brand because they like what you’re selling and want to see more of it. As long as it’s done in an interesting way, people don’t mind being shown sales and promotions on Twitter.
- People care what brands think about current events and issues: I know this one strikes terror in the hearts of some of you. You fear that by taking a strong stance on an issue, you’ll lose followers and customers. Twitter found that neither is true. Sure you’ll have emotional responses on both sides, but the positive will outweigh the negative.
Use it for Your Business
If you’re not already, consider joining Twitter and testing out your content there.
One big tip from the report is Twitter followers (tweeters? tweeps?) want your brand to have its own authentic and distinct voice. In their research, most people around the world described Twitter brand voices as “funny” and “playful.”
Yes, there is a default stance of snark on Twitter, but if that’s not your vibe or the vibe of your brand, don’t put on that persona because you think it’s what people want to hear. If your tone is encouraging and affirming, keep that tone consistently on Twitter and you’ll stand out from the crowd.
Be free to be you.
Just because it's new doesn't mean it's worth your time: Is showing up authentically on Twitter worth your time?
Sure: I give it 4 out of 5 thumbs up.
Start clearing some time on the calendar to dedicate to it. You will most likely see positive results.
Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.