Reels Remix

social media social media for creatives social media for entrepreneurs social media marketing Apr 12, 2021

What's Happening

I know this is going to come as quite a shock, but Instagram copied a TikTok feature. [End sarcasm font]

Before TikTok was TikTok, it was which was an app where you could lip-sync to popular music and sing duets with other users. A duet is when a user selects any previously posted video and records a new one with it. The videos are viewed split-screen so you can see both videos simultaneously.

Instagram has now added this feature to Reels and named it Remix. Here’s a good tutorial for how to use it.


Use it for Your Business

As with any video editing feature, TikTokers have many creative ways to use it and Reels creators are following suit. The feature isn’t just for singing duets anymore. Though, the lovely Katie Reid took advantage of the opportunity to sing with a favorite artist.

One of my favorite uses is reaction videos like those from Tega Orhorhoro. Listening to her narrate someone organizing their fridge had me giggling and nodding my head.

You could use reaction-type videos in your business to remix Reels that have the same subject as your business. I’ve seen a ballet shoe company do reaction videos to TikToks. The great thing about reaction videos is you don’t have to plan much. You just find videos you think your audience would like (hint: they’re probably in your saved posts) and remix your reaction to them.

My husband and I took a stab at a funny reaction video to one of my recent Reels. Yes, you can remix your own Reels!

Reaction videos could also fall into the category of critique. For example, if you’re a dog trainer, you could critique behaviors in popular #dogstagram videos. I was thinking about asking people to submit Reels they would like critiqued and I could Remix them with my feedback. If you’re interested, feel free to comment and let me know!


Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is the Reels remix feature worth your time?

SURE!: I give it 3 out of 5 thumbs up.

A 3 Rating Means: You have a 50/50 chance of this trend making a difference. Don’t prioritize it over mission-critical strategies, but it could be worth testing.


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