Rules of the Game

social media social media calm social media for creatives social media for entrepreneurs social media marketing Jul 29, 2019

I wish someone would write the rules for this game.

I really like rules and structure. (It’s part of my Enneagram 1 make-up). I like rules because I can then point to them and say “This is true/right.” and to other things and say “That’s untrue/bad.”

Social media is constantly getting under my skin because there is no defined structure of success. How do you know when someone wins?

I keep catching myself looking at other account’s follower count and deeming it good or bad. The reality is: there is no hard and fast rules around when an account is successful. Neither do they arrive at success. Besides the fact that you unlock certain features when you hit 10K followers on Instagram, there is no bar. 

I would like to be able to point to a certain number or get a badge that certifies: I am good at this. This woman knows what she’s doing.

Unfortunately, it doesn’t work that way.

To help ease this anxiety, I’ve sought ways that one could measure the success of the account beyond the follower count. And, I’m happy to report, there are many ways to do this such as looking at your engagement rate or focusing on getting people off social media to your website or product page.

Alas, the fact remains that follower counts still remain front and center. This number is the default achievement score, the measure of success.

To add insult to injury, bigger is always assumed to be better. Thus, much energy is channeled into raising this number when we could be focusing on serving our people well and helping to improve their lives.

Let’s put the social back in social media.

Let’s shift our focus from the numbers to the people they represent.

Let’s make these the rules of the game.