SEASON

There’s a season for everything, including social media platforms. Though not as well defined as seasons of the year, there’s definitely a lifecycle for each one. When we’re in love with one (*wink wink* I’m looking at you Instagram), it can be hard to imagine a time when it wasn’t in our lives or, to our horror, won’t be in our lives any longer.

RIP Vine, Google Plus and MySpace – just to name a few.

It does us good to remember: Don’t pour all your time and resources into something you don’t own. Millions of users lost their music files when MySpace was shut down. (I can’t believe they didn’t see that coming, but still.) For many businesses, if one social platform went away suddenly, an entire revenue stream would disappear.

Our best bet is to diversify. Share your creations on social media, but also house your content on a website domain you’ve purchased and build an email list. These are assets that can’t be taken away from you.

Looking out for you friends,
Megan