This Week in Social Media Marketing

Should I Post About “The Slap”?

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What's Happening 

If you haven’t heard by now, there was an altercation between Will Smith and Chris Rock at The Oscars that is now being widely referenced as “the slap.” The incident overshadowed the entire event and became the only thing people were talking about, which then caused a rash of counter posts about what we should be talking about.

The Slap so captivated our attention because the action was so unexpected and could be viewed from so many different perspectives. Then, of course, the memes started appearing. Some brands even started posting memes.


Use it for Your Business 

Should you post about The Slap? I can’t answer that question. A question I can answer: How do I determine if I should post about the thing everyone else is talking about?

Here’s a framework of questions you can ask yourself to discern the answer for the next big Internet sensation:

1. What’s my motivation behind posting about it?

If your motivation is to add your voice to the conversation, it’s been proven that your followers value it when you take a stand on the issues you care about. If your motivation is to take advantage of a potentially viral moment, you run the risk of confusing your audience (at best) and offending so many you go viral for the wrong reasons (at worst).

2. Is this an issue relevant to my industry or community?

If you’re an organization raising funds for alopecia research, this is your moment! If you’re a flower shop, maybe not.

3. Does the post align with your brand voice and values?

If you regularly post snarky content, posting a meme about The Slap may fall in line with your brand voice. If most of your content is DIY tips and tricks, probably not.

4. How does this post support my purpose on social media?

If your message is about simplifying complex issues for your audience, The Slap may be a good fit. If you’re trying to support single mothers with inspirational content, maybe not.


Relevancy Rating

Just because it's new doesn't mean it's worth your time: Evaluating whether or not you should post about The Slap worth your time?

Yes!: I give it 5 out of 5 thumbs up.

The risk may far outweigh the rewards if you post in haste. Stopping to evaluate your motivations behind the post and if it brings value to your audience is crucial!

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.