This Week in Social Media Marketing

Should You Worry About Elon Musk Buying Twitter?

social media social media for creatives social media for entrepreneurs social media marketing Apr 25, 2022

Before We Jump In 

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What's Happening 

Elon Musk made an offer to buy Twitter…and tweeted a link to it. If that’s not meta, I don’t know what is.

Most doubt the bid will actually be accepted. And, he doesn’t technically have the liquid funds to afford it.

Though it’s considered one of the Big 3 social platforms, along with Facebook and Instagram, Twitter has only a fraction of Facebook’s billion active users.

Why is Elon offering so much cash for it?

“Twitter’s social and political worth is more than its stock price.”

He’s a wealthy man making a power play. I’m sure none of you are clutching your pearls.

Hours after announcing his bid, he sat down for an interview with TED Talk founder Chris Anderson.

Musk tells Anderson he thinks it’s “very important for there to be an inclusive arena for free speech. Twitter has become the de facto town square.”

He says if he was in charge he would:

  • Make the algorithm open source so everyone can see how it actually works.
  • Information attached to a tweet to show if the algorithm has done something to “promote, demote or otherwise effect a Tweet.”
  • Adding an edit button to change a Tweet after published
  • Limiting the “scan and spam bots”


Use it for Your Business 

To answer the original question: No, you shouldn’t worry about Musk buying Twitter. But I can’t say I disagree with the changes he wants to make.

The argument he raises about the algorithm being open source is interesting. Here’s a fascinating discussion on what it would look like if Elon Musk got his way and Twitter were to open up the algorithm so we could have control over how we see our feeds.

My new favorite phrase: algorithmic transparency.

Alas, none of that is likely to happen anytime soon.

Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is worrying about whether Elon Musk is buying Twitter worth your time?

No!: I give it 1 out of 5 thumbs up.

One of the few times I wish I’d included a zero rating in the thumb scale.

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