So You Want This? Trend

social media social media for creatives social media for entrepreneurs social media marketing Nov 22, 2021

What's Happening

A fun and light-hearted trend is being used to communicate hard truths on TikTok/Reels/Shorts. (Can we come up with a collective name for these, please!?)

The sound has two voices that have a conversation:

Expert: Ok So you’re this? [Words on screen show problem]

Person: Yah Expert: But you want this? [Words shows their goal/dream]

Person: Yah Expert: So in order to get that. [Words repeat goal/dream] You’d have to do this. [Words show solution]

Person: *Shutters in horror*

See my version for an example.

Use it for Your Business

This trend packs a big message in a short little package. You’re telling your audience you understand their problem and how they can fix it.

A few great examples from:

P.S. They are all amazing humans and worth a follow!

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is the SoYou Want This? trend worth your time?

SURE: I give it 4 out of 5 thumbs up.

You can easily summarize the value you’re bringing to your customer, the time commitment is low and you’ll boost your Insta cred. It’s worth a shot!

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