Tell Me Without Telling Me

social media social media for creatives social media for entrepreneurs social media marketing Apr 19, 2021

What's Happening

Tell me you're reading this newsletter without telling me you're reading this newsletter.

If you need an example of this trend, there it is. This phrasing is not new; however, it’s so handy that it’s grown and shifted in many ways over the past several months.

At its essence, it’s a call for creative thinking among your community. Whether the phrase is on a graphic, in a caption or said in a video, the intent is for your followers to comment with their own witty suggestions.

In the world of TikTok, and now Reels, it’s a call to create their video responses and post on their own feeds. Instead of boosting engagement on a single post, you’ve now exponentially expanded your reach!


Use it for Your Business

Your “tell me without telling me” call to action can be as simple as naming your target audience. 

For example, I asked my followers to “Tell me you own an online business without telling me you own an online business.” on an Instagram Reel and then encouraged them to remix the video with their ideas. I’ve received some fun and creative answers!

Another option is to use an aspect of their lives they relate with or that’s a central part of your platform. For example, the country duo Southerland told their followers to “Tell us you’re from a small town without telling us you’re from a small town.” (Thanks to Instagram Challenge member, Nj Rongner for making me aware of this gem.)

Tip: You can see all the remixes of a Reel by clicking “original audio” at the bottom of the Reel.

Another Note: I’ve heard from some of you that you don’t have the remix feature yet on your account. You could instead use the audio to recreate your own Reel. It’s not as fun as having the videos side-by-side but gets the job done.


Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is the “Tell me without telling me” post worth your time?


SURE!: I give it 4 out of 5 thumbs up.

A 4 Rating Means: Start clearing some time on the calendar to dedicate to it. You will most likely see positive results. You can’t put a price on people voluntarily sharing your video to their own feeds!


Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.