This Week in Social Media Marketing

The Short Life of Instagram’s New Newsfeed

social media social media calm social media for creatives social media for entrepreneurs social media marketing Aug 08, 2022

What's Happening

Instagram released a beta test of a new, Tik-Tok-style, full-screen newsfeed, which caused a massive backlash from users. Some of the most-followed accounts online, including a couple of Kardashians, complained.

Instagram’s initial response was to say that only a small percentage of accounts were testing it and it’s “not yet good.”

My account was one selected for the beta test. I walked through the changes in this Reel.

Within a week, Instagram turned off the beta test – leaving most accounts none the wiser and some of us reeling (pun intended!).

Use it for Your Business

Since the newsfeed is no longer available, there’s nothing new to navigate – yet!

TikTok is irrevocably altering the social media landscape. The platform created a content style and, most importantly, an algorithm more effective at capturing and holding attention than its competitors.

Attention is social media capital, and TikTok is raking in the dough.

This article tells us: “The average TikTok user is on the app for 89 minutes a day. They open it over 19 times a day. The app is the third most used social app in America, topping Snapchat, LinkedIn, Twitter, and Pinterest.”

Instagram has been testing the change tolerance of its user base since launching Reels to encroach on TikTok’s success. Two years after the launch of Reels, they now comprise 20% of users’ time spent on the app.

Whether or not the feed is full-screen, Reels are being suggested and pushed in your feed non-stop.

The bottom line:

You only have so much time to create content. The smart move for any busy mompreneur is to invest that time in creating the content the platform is telling you it will prioritize.

It’s as simple as that.

Relevancy Rating 

Just because it's new doesn't mean it's worth your time: Is worrying about newsfeed changes worth your time?

No: I give it 1 out of 5 thumbs up.

Will changes continue to happen to the feed to make it more like TikTok? This seems inevitable.

Do you need to worry about each little iteration? No.

Does it behoove you to embrace the form of content they REALLY want you to use? YES!

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.