This or That Reels Trend

What's Happening

After the past few weeks, I figured we collectively need a breather from intense topics, so I chose a fun Instagram Reels trend to share with you today. The “This or That” Reels or TikTok trend (I’ve seen many on both platforms) is a fun one to film with a group of people. Titles at the top of the screen give opposing preference options such as “always late or always on time,” or “likes to stay in or loves to party.” Then people soul-train style dance towards the option that describes them.

Use it for Your Business

“This or That” Reels fall under the category of Know-Like-Trust posts. In any type of sales, your goal is to get your audience to know, like and trust you. Then, they are most likely to purchase from you. “This or That” Reels showcase your personality (or that of your team members) and help your audience to get to know you and your business a little better.

Great examples of people using them for their business:

• Get to know the ladies of The Home Edit 
• The folks at this senior care center can get down!
• This photographer is bustin’ a move.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Are “This or That” Reels worth the time investment for your business?

YES!: I give it 3 out of 5 thumbs up.

A 3 Rating Means: You have a 50/50 chance of this trend making a difference. Don’t prioritize it over mission-critical strategies, but it could be worth testing.

This trend is not going to drive people to your website or lead to more sales on its own. There is a potential it will bring you more followers; however, it's not crucial to your overall social media presence.

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.