This Week in Social Media Marketing: Instagram Launches a Reels Tab!

Instagram Launches a Reels Tab!

social media social media for creatives social media for entrepreneurs social media marketing Nov 30, 2020

What’s Happening

The Reels feature on Instagram launched a few months ago and has been taking the platform by storm. Reels are short videos with music and moving text or graphics – the style popularized by TikTok.

Instagram recently rearranged the controls on the platform, adding a Reels tab in a prime position centered in the bottom navigation.

I’ve been eagerly awaiting this update because prior to the addition of this new Reels tab, most users didn’t know you have a customized Reels feed.

Similar to TikTok’s “for you” page or the Instagram Explore tab, the Reels feed includes Reels the algorithm thinks you’ll like, not necessarily those of the accounts you follow. The more you like, comment, and share specific Reels in your tab, the smarter it will get at predicting the content you’ll like.

Side Note: I realize all features are not rolled out to everyone at the same time, so if you don’t have this feature yet, it’s coming soon!

Use it for Your Business

Three pieces of great news for businesses:

One: This requires no extra effort on your behalf. The platform itself is giving you a huge boost by redesigning its user experience.

Two: The Reels tab is a discovery tool. People don’t need to be following you to see your Reel in the tab. More people will discover your content and then go follow you for more!

Three: If you’ve been intimidated to try Reels, I have a one-hour training with a special Cyber Week offer going on right now. The Really Simple Instagram Reels Workshop will help you create your first Reel (or give you inspiration for making new ones) one simple step at a time.

Relevancy Rating

Just because it’s new doesn’t mean it’s worth your time.

Is creating an Instagram Reels worth the time investment for your business?

YES!: I give it 5 out of 5 thumbs up.

Time investment on it is critical to growing your social media following. You won’t regret it!

Honestly, once you get the hang of creating them, you’ll see how you can convert so much of the content you’re already creating into a Reels format without too much extra effort. I can film a video of me sharing a tip in 30 seconds, add a caption, and share.

Happy Reelin’!

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.