TikTok Runs In the Family

Nov 15, 2021

What's Happening

We’re getting to the end of the year which means trend reports!! I can’t get enough of them. One of the first ones on the scene is the TikTok Runs In the Family report.

If you think TikTok is only for 20-somethings dancing around, I have news for you: #FamilyTok is huge. Parents and caregivers are creating family fun for all ages on the app.

Use it for Your Business

Many popular trends are NSFW, but most #FamilyTok content can be easily adapted for your business. You don’t have to worry about your customers or clients clutching their pearls over the language in the trending sounds.

And, even if your platform is strictly business, sharing a little bit of your life outside of work with an occasional video, helps build that likeability factor and trust with your audience.

A few ideas I pulled from the report:

  • Show your genius by sharing your favorite hack. This mom talks about how she teaches her son money management.
  • Use the #greenscreen effect to appear in front of a screenshot or one of your products. This mom uses it to do a big reveal ;-)
  • And, you could use this trend to highlight each team member’s skills and how you work so well together.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is catching up on the #FamilyTok trends worth your time?

MAYBE: I give it 3 out of 5 thumbs up.

It never hurts to keep up with what’s performing well, you may get a few good ideas out of it. However, it’s not going to make a big difference for your business.

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.