What Your Audience Needs Right NowAug 23, 2021
I feel the tension in my own life. “Have we learned nothing?” I want to scream as schools, businesses, churches ramp back up to their pre-COVID schedules.
Pinterest released the results of their market research on what your audience needs right now. The answer is help holding on to the lessons we learned from 2020 and not barrel forward like nothing even happened.
Stripped of all normal routine and faced with a world of uncertainty, many created new, healthier choices for themselves, focusing on their emotional, spiritual and physical well-being. They even started businesses and fulfilled dreams they’d been waiting years to be given permission for.
Your audience doesn’t want to lose this momentum towards a healthier life and they are looking to you for help.
Use it for Your Business
In the article, Pinterest helpfully lays out five personas that are seeking guidance right now:
- The Routine Ritualist
- The Prioritized Parent
- The New Nomad
- The Eco Evangelist
- The Emerging Entrepreneur
Are any of the above in your audience? You can better serve them by creating posts that recognize and affirm their choices. You can create resources for them to create better routines, be more eco-friendly or boost sales in their business, for example.
Encouraging and inspiring your audience to be the best version of themselves is ALWAYS worth your time.
Just because it's new doesn't mean it's worth your time: Is focusing on what your audience needs right now worth your time?
YES!: I give it 5 out of 5 thumbs up.
Clear your content calendar and make some room for affirming your audience’s positive choices. I guarantee positive results!
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