Why The Internet Is Obsessed With Corn Kid

What's Happening

A kid with an affinity for corn has taken the internet by storm! The viral video by Recess Therapy showcases this kid's precious pronunciation of the food and how much he loves it.

Beyond the popularity of the initial video, he’s been featured in a genius Chipotle Reel/TikTok, inspired a remix song that instantly went viral on TikTok, and may even get his own action figure!

P.S. In case you’re worried about negative consequences from this kid’s 15 minutes of fame, fear not.

Use it for Your Business

As with any viral trend, putting your own spin on the “corn kid” trend could be fun and get some attention, but it’s not going to make or break your social presence.

A few ways to take a bite out of this juicy trend:

• Make a corn-themed product or service for the occasion. Make your favorite corn recipe, showcase your corn art, or make your own musical contribution to the song.
• Use the trending sound to insert what you’re passionate about, maybe barre workouts, meal planning, books, or climbing.
• Educate on how corn fits into your niche or industry. Enter: Why French people don’t eat corn.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is posting about corn worth your time?

Meh: I give it 2 out of 5 thumbs up.

You have just about the same odds as using any viral trend to get attention for your brand. If you have a service or product where you can tie it in somehow, give it a try. Otherwise, don’t worry about it.

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.