The Skinny on YouTube Shorts

social media social media for creatives social media for entrepreneurs social media marketing Aug 17, 2021

What's Happening

Last month, YouTube released Shorts to over 100 countries. Previously, their short-form, TikTok-style videos were being tested but not available for all to create. Now, (at least on my app), I have the option to create a Short and a new feed to watch them – which works the say way the “For You” page does on TikTok.

Shorts can be up to 60 seconds long. YouTube created a 6-minute tutorial if you’d like to learn how to make them.

Use it for Your Business

I’ve said it before and I’ll say it again: Short-form video is the future of social media content.

Whether or not the platform has a way to produce these types of videos, they perform well when uploaded. I’ve repurposed TikToks and Instagram Reels to Facebook, Twitter, Pinterest – and they kill on those platforms too.

It’s no wonder YouTube says Shorts are talking off on its platform as well.

However, just because they perform well, doesn’t mean you have to rush to YouTube and start creating Shorts. The purpose of this type of video is to extend your reach and attract new followers to your account or website to consume your longer-form content.

If you’re not actively building a YouTube channel of your own, there’s no point in attracting more people to it. You’d be sending them to an empty account. You took them on a first date and then ghosted them.

If you have an active YouTube channel with a regular posting schedule, by all means, post those Shorts! They are definitely worth a try.

Relevancy Rating

Just because it's new doesn't mean it's worth your time: Is creating YouTube Shorts for you?

MEH: I give it 2 out of 5 thumbs up.

My only caveat is if you’re already well established on YouTube. Then, adding shorts to your videos can help your reach and attract more eyeballs to your long-form YouTube videos.

Social media is constantly changing. Sign up for This Week in Social Media Marketing to stay informed of the trends and decide whether it’s worth your time to try them.