Perspective Check Jul 24, 2019

A quick perspective check:

Instagram can:

  • Help people get to know, like and trust you. 
  • Tell your brand’s story (or promise).
  • Inspire your customers.
  • Notify customers of new...
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Online Dating Jul 23, 2019

If you and your customer were dating…

eHarmony Profile = Social Media
(How they find you initially.)

Flirting = Website Scrolling
(Checking each other out. Do they have something I’m...

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Showing Up Jul 22, 2019

One particular fear I have over and over is the fear of showing up.

Though, I would never articulate it that way. The fear is more likely to manifest in thoughts like: 

  • I don’t want to...
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Like Counts Jul 19, 2019

What if like counts disappeared tomorrow?

This isn’t a rhetorical question. Instagram has been testing removing the like count feature from public view. You, as the account owner, would be...

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Choose Wisely Jul 18, 2019

Choose wisely. Only two are possible at once.

Once upon a time, I worked in the marketing/advertising agency world. We would tell our clients they could choose how they wanted their project...

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Rearview Mirror Jul 17, 2019

Fixating on how many comments or likes a posts gets is like driving by looking in the rearview mirror. In other words: it’s dangerous. Our focus is on where we’ve been, not where...

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Can’t Buy Me Love Jul 16, 2019

Money can’t buy you love, but it can buy you followers.

It’s impossible to know how someone got the following that they have. 

Don’t assume someone else has more followers...

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Slow Your Scroll! ✋ Jul 15, 2019

I’m not just saying that so you’ll read my post. It’s one of my new favorite mantras for social media. 

We want others to be stopped in their tracks by our posts, so maybe it...

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Living a Life Jul 12, 2019

For your weekend, I offer these words from poet Mary Oliver:

Instructions for living a life:

  • Pay attention.
  • Be astonished.
  • Tell about it.

I can think of no wiser words for social media, for being...

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How to stop those mindless scroll sessions 👇 Jul 11, 2019

Last post I talked about the dopamine loop of social media. Our brains literally send out little happy-feeling chemicals – called dopamine – when we get positive feedback on...

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Stay Off Dope! Jul 09, 2019

I’m a child of the 80’s. The measure of success for a parent in the ‘80s was keeping your kid off dope. 

As a kid I had no idea what dope really was or what it would look...

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Tough Love Jul 03, 2019

Can I give you a little tough love today?

Getting more followers will not make you happier.

Read that again slowly. Let it sink in:

Getting more followers will not make you happier.

Getting more...

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