Being Influential vs Being an Influencer Sep 07, 2021

What's Happening

The chasm is wide between those who strive to be an influencer on social media and the business owner who aims to have influence.

I was so glad to see MeetEdgar (my favorite social...

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Know Yourself Trend Aug 30, 2021

What's Happening

The latest TikTok, Reels, Shorts, et al. trend comes courtesy of the Drake song, “Know Yourself.” The trend focuses on two lines of the song where the line, “I...

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ep22 - How to Promote Your Blog Post on Social Media Aug 25, 2021

Cure the “one and done” attitude when it comes to sharing your blog posts on social media!

I sit down with content marketer (and my own team member!) Leah Jarvis to talk about the...

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What Your Audience Needs Right Now Aug 23, 2021

What's Happening

I feel the tension in my own life. “Have we learned nothing?” I want to scream as schools, businesses, churches ramp back up to their pre-COVID schedules.

Pinterest...

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The Skinny on YouTube Shorts Aug 17, 2021

What's Happening

Last month, YouTube released Shorts to over 100 countries. Previously, their short-form, TikTok-style videos were being tested but not available for all to create. Now, (at least...

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The Magic Bomb Aug 09, 2021

What's Happening

I can’t guarantee this trend will be a magic bomb of engagement for you but it sure couldn’t hurt! This very trendy sound is called “Hoang Read - The Magic Bomb...

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Showing Up Fortnightly Jun 28, 2021

What's Happening

Content creation is going fortnightly!

If you’re not familiar with that term, no, I’m not talking about the video game Fortnite. A fortnight is 14 days or every other...

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ep21 - Know Your Customer on Social Media: Enneagram Type Six Jun 23, 2021

Find out how Enneagram Sixes approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is...

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Ditch Zoom for Facebook Jun 21, 2021

What's Happening

Facebook updated its live broadcasts to include screensharing or adding people as guests. You have many of the same features as Zoom, but all for free!

 

Use it for Your...

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Instagram Sheds Light on the Algorithm Jun 14, 2021

What's Happening

Instagram’s revealing details about how the algorithm works. Social platforms are historically tight-lipped or completely mute on the topic of how posts are shown to your...

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ep20 - How to Make Social Media Effortless Jun 09, 2021

Overwhelm seems inevitable when it comes to social media, but Greg McKeown is here to help with the methods outlined in his new book, Effortless

I am a huge fan of his first book ...

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Hard Knock Life Trend Jun 07, 2021

What's Happening

I’m a huge fan of any post that can communicate to your followers that you get what they’re going through. Enter: The Hard Knock Life trend. If you already have the...

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