Christmas Comes Early! Nov 17, 2020

What’s Happening

Christmas has come early for many online. Maybe you’ve also felt the impulse to decorate and welcome in glad tidings of comfort and joy after these disheartening...

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A New Reels Trend Nov 09, 2020

What’s Happening

A fun new reel trend, you can adapt for your message!
Many trends on TikTok find their way to Instagram via people uploading their TikTok videos and sharing as reels. The...

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Show Up to Glow Up! 🌟 Aug 05, 2020

Rashawn (@hypesir) dropped this knowledge on the @hopewriter community in a training this week and I was giving him all the praise hands from the other side of the screen.

Yes, the content of your...

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Parent On Duty Apr 02, 2020

I took the AM shift today so my husband could work. Then he took the afternoon shift so I could be on several conference calls.

This is our new system. Our new rhythm. Our new survival tactic.

...

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Consistency Mar 12, 2020

Jenna’s business happens to be acting but I believe this a cardinal rule for any creative pursuit – including social media.

Say it with me: Consistency is KEY!

The more you do, the...

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#hopewriterlife // Dream Jan 10, 2020

To be interesting on social media you need to do interesting things.

I hate to sound like Captain Obvious but sitting behind a computer screen and picking out stock photos to go with your famous...

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#hopewriterlife // Open Jan 08, 2020

Putting an open sign on your business does not get you customers.

In the same way, posting on social media does not get your followers.

Sure organic traffic may happen. People may be driving by,...

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#hopewriterlife // Light Jan 07, 2020

When you’re new to this whole social media posting thing, it can feel like you’re stumbling around in the darkness.

You blindly follow what others are doing, assuming they are confident...

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#hopewriterlife // New Jan 06, 2020

New is not necessarily better. Though I believe scientists have proven that we have a bias towards new, assuming it’s better.

It could be better but it’s not a given.

This bias plays...

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#hopewriterlife Writing Challenge Jan 04, 2020

Maybe you’ve taken an intentional (or, ahem, unintentional) break from social media over the holidays and now your brain is saying: Let’s pretend we’re bears and hibernate until...

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Let’s Talk About Pre-Made Content Calendars Dec 25, 2019

A pre-made 2020 content calendar will not solve all of your posting problems.

Do you know the ones I’m talking about? The ones where they tell you about a holiday you’ve never heard of...

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Stop Posting Dec 18, 2019

It’s okay to stop posting on social media.

If you have an online store, you may be in hyper drive right now. You may be posting daily because December is your Super Bowl. You may rely on this...

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