Instagram Updates Reels Algorithm Mar 08, 2021

What's Happening

The social marketing community went a little crazy when Instagram posted this on their @creators profile. If you don’t already follow the account, it’s populated by...

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ep10 - How to Add Captions to Your Videos Mar 03, 2021

Adding captions to your videos doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you...

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2021 Social Benchmark Studies Mar 01, 2021

What's Happening

Industry benchmark reports are starting to roll out for 2021. If you’re not familiar, they are independent studies done on hundreds of social media accounts across many...

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ep09 - Know Your Customer on Social Media: Enneagram Type Two Feb 24, 2021

Find out how Enneagram Twos approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is...

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Side Parts & Skinny Jeans Feb 22, 2021

What's Happening

In the last couple of weeks on social media, I’ve witnessed the rollout of the biggest generational smackdown since “Ok Boomer.” Gen Z is throwing shade on...

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ep08 - 5 Reasons Why You Haven’t Reached 10,000 Followers on Instagram Feb 17, 2021

Follower count isn’t everything. You can make a living on the leads generated from a smaller following than 10,000. BUT, sales is a percentage game. The more followers you have, the more...

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Instagram adds Professional Dashboard Feb 15, 2021

What's Happening

Instagram quietly rolled out a new Professional Dashboard feature for Creator and Business accounts.

Warning: Rant Ahead

If you don’t have either a creator or...

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ep07 - How I got 2,000 followers on Instagram with Chelsey DeMatteis Feb 10, 2021

 Posting consistently, submitting articles for publication, and partnering with other writers are just a few of the growth strategies that helped Chelsey of the Living with Less Podcast grow...

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Buying Followers to be “Fake Famous” Feb 08, 2021

What's Happening

Buying followers isn’t new. Since social media started, there have been people devising ways to hack the system. A new show that airs Tuesday on HBO called “Fake...

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ep06 - Are Hashtags Worth the Effort? Feb 03, 2021

Hashtags seem to mystify people. And, more than once, I’ve been pulled into a side conversation where someone shamefully admits they don’t even know how they work.

If that’s you...

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How It Started vs How It's Going Feb 01, 2021

What's Happening

I’m going to say up front: this is not a new trend. Well, at least not new if you’re comparing it to the Bernie Sanders memes that popped up because of a...

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ep05 - Know Your Customer on Social Media: Enneagram Type Seven Jan 27, 2021

Find out how Enneagram Sevens approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The...

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