Inspirational Quotes TikTok Trend Apr 05, 2021

What's Happening

Turning not-so-inspirational quotes into inspirational posters layered with a dramatic early 2000s hit song is the latest trend to dominate TikTok.

The audio includes Vanessa...

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ep14 - What To Do When the Algorithm Changes Mar 31, 2021

When the social media algorithm changes on your favorite platform, it could mean all your leads are gone in a moment. I’ve been managing social media accounts for a decade now and I can tell...

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“There Are None” Reels Trend Mar 29, 2021

What's Happening

A new Reels trend turns the usual pointing to make a point tactic on its head. The Reel’s first title says something like “Reasons why I’m a better mom than you...

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ep13 - Track These Stats to Grow Your Instagram Following Mar 24, 2021

Follower count is probably the only number you ever worry about but it’s not the only number that can give you insight into how your account is performing.

We tend to fixate on one number and...

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Pinning for Future Me Mar 22, 2021

What's Happening

Pinterest tells us what’s trending in March is pinning to boards about Future Me or Future Life. In other words, we’re hopeful again. People are planning for the...

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e12 - Know Your Customer on Social Media: Enneagram Type Eight Mar 17, 2021

Find out how Enneagram Eights approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram...

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Instagram Adds Live Rooms Mar 15, 2021

What's Happening:

Instagram added the ability to go live with up to four people at a time – the original account plus three guests. The feature is called Live Rooms, which is probably a...

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ep11 - Are Viral Posts a Good Thing? Mar 10, 2021

Many people hit publish on each post hoping that it’s “the one” – the post that will go viral and bring them millions of followers. However, I’ve talked to several...

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Instagram Updates Reels Algorithm Mar 08, 2021

What's Happening

The social marketing community went a little crazy when Instagram posted this on their @creators profile. If you don’t already follow the account, it’s populated by...

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ep10 - How to Add Captions to Your Videos Mar 03, 2021

Adding captions to your videos doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you...

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2021 Social Benchmark Studies Mar 01, 2021

What's Happening

Industry benchmark reports are starting to roll out for 2021. If you’re not familiar, they are independent studies done on hundreds of social media accounts across many...

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ep09 - Know Your Customer on Social Media: Enneagram Type Two Feb 24, 2021

Find out how Enneagram Twos approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is...

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