#hopewriterlife // Open Jan 08, 2020

Putting an open sign on your business does not get you customers.

In the same way, posting on social media does not get your followers.

Sure organic traffic may happen. People may be driving by,...

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#hopewriterlife // Light Jan 07, 2020

When you’re new to this whole social media posting thing, it can feel like you’re stumbling around in the darkness.

You blindly follow what others are doing, assuming they are confident...

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#hopewriterlife // New Jan 06, 2020

New is not necessarily better. Though I believe scientists have proven that we have a bias towards new, assuming it’s better.

It could be better but it’s not a given.

This bias plays...

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#hopewriterlife Writing Challenge Jan 04, 2020

Maybe you’ve taken an intentional (or, ahem, unintentional) break from social media over the holidays and now your brain is saying: Let’s pretend we’re bears and hibernate until...

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Let’s Talk About Pre-Made Content Calendars Dec 25, 2019

A pre-made 2020 content calendar will not solve all of your posting problems.

Do you know the ones I’m talking about? The ones where they tell you about a holiday you’ve never heard of...

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Stop Posting Dec 18, 2019

It’s okay to stop posting on social media.

If you have an online store, you may be in hyper drive right now. You may be posting daily because December is your Super Bowl. You may rely on this...

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7 Reasons to Be Thankful for Social Media Nov 30, 2019

(Or at least why I am)

7) I’ve met and become legit friends with people all over the country (and even some around the world) by connecting social media.

6) I am inspired by what...

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Anxiety Nov 27, 2019

Are you causing your followers anxiety?

Food for thought this holiday week: Anxiety is caused by the unknown. People will hesitate to follow you if they’re unsure what will come across their...

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Separate Pages Nov 21, 2019

Question I got asked the most after speaking to a group of writers:

Do I need a separate page on social media to share my writing?

My answer: Yes

I understand how with any creative endeavor you...

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#onedayhh Nov 14, 2019

A day in the life of a social media manager // As a fun way to get to know one another, I’m documenting my day hour-by-hour for @laura.tremaine‘s #onedayhh.

It’s kinda...

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Like Counts Nov 14, 2019

Can we calm down about the whole like count thing now?

In case you have no idea what I’m referring to:

Instagram announced it’s will not display the number of likes on user posts. My...

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Votes Nov 06, 2019

People cast their votes on your social media posts every day. They like, comment and share posts that affect them in some way.

Instagram uses those votes to determine how many and which people see...

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