Putting an open sign on your business does not get you customers.

In the same way, posting on social media does not get your followers.

Sure organic traffic may happen. People may be driving by,...

When you’re new to this whole social media posting thing, it can feel like you’re stumbling around in the darkness.

You blindly follow what others are doing, assuming they are confident...

New is not necessarily better. Though I believe scientists have proven that we have a bias towards new, assuming it’s better.

It could be better but it’s not a given.

This bias plays...

Maybe you’ve taken an intentional (or, ahem, unintentional) break from social media over the holidays and now your brain is saying: Let’s pretend we’re bears and hibernate until...

A pre-made 2020 content calendar will not solve all of your posting problems.

Do you know the ones I’m talking about? The ones where they tell you about a holiday you’ve never heard of...

It’s okay to stop posting on social media.

If you have an online store, you may be in hyper drive right now. You may be posting daily because December is your Super Bowl. You may rely on this...

(Or at least why I am)

7) I’ve met and become legit friends with people all over the country (and even some around the world) by connecting social media.

6) I am inspired by what...

Are you causing your followers anxiety?

Food for thought this holiday week: Anxiety is caused by the unknown. People will hesitate to follow you if they’re unsure what will come across their...

Question I got asked the most after speaking to a group of writers:

Do I need a separate page on social media to share my writing?

My answer: Yes

I understand how with any creative endeavor you...

Can we calm down about the whole like count thing now?

In case you have no idea what I’m referring to:

Instagram announced it’s will not display the number of likes on user posts. My...