Selfies Nov 03, 2019

Never underestimate the power of a well-placed selfie in your social media posting.

I truly mean “power.” I say this from experience. Selfies get a ton of engagement on Instagram in...

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Yes, But… Nov 02, 2019

Whenever I tell people it’s possible to steadily grow a community on social media, I hear all kinds of “yes buts”:

Yes but:

Yes but self-promotion feels gross.
Yes but the...

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Takeaways Aug 27, 2019

100 posts by the numbers

  • 143 days (5x/week for roughly 20 weeks)
  • 22,000 words

I got comfortable depending upon the daily bread of creative inspiration. Not all of the posts were great, but I...

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Post 100 Aug 23, 2019

My one big takeaway for you:

My #the100dayproject was to encourage you, fellow creators, to share your work online and do it confidently.

Social media is a tool and a blessing we’ve...

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Close The Gap Aug 21, 2019

It’s not your fault. You just have good taste.

As I’m winding down this series, I’ve begun to think about the challenges in creating a body of work. Being a beginner is hard. When...

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What Do I Put in My Instagram Profile? Aug 20, 2019

Simply put: Tell them what you’re going to do for them.

I know this is counter-intuitive because it’s YOUR account, but people follow you for what they can glean from your posts....

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Feeding the Social Media Monster Aug 16, 2019

I’ve heard many people frame the constant pressure to keep posting as “Feeding the Monster.” You can never post enough or do enough. It’s a never-ending hamster wheel.

The...

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The Importance of a Profile Photo Aug 15, 2019

People. I cannot emphasize enough how important it is to have a professional headshot photo to include in your bio!

If you are using Instagram for your business, you’re going to include your...

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Nine Squares Part 2 Aug 14, 2019

**See previous post for an explanation of the top 9 and “the grid.”**

I was curious as to your thoughts on this topic and put a survey in my Stories. You said:

  • Depends on your audience...
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Nine Squares Aug 13, 2019

Should you care about your top 9 or the Instagram grid?

I have thought about this for an obscene amount of time for something that exists nowhere in actual life. I think about my client’s...

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Friday Fun Fact👇 Aug 09, 2019

Instagram is primarily a brand-enhancing platform rather than a traffic-driving platform. It’s a place where people get to know, like and trust your brand, not necessarily where you’re...

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Faces Aug 08, 2019

The best performing posts on Instagram are faces, specifically your face, or your face with other faces.

What I’m trying to say is: People want to connect with people. 

I know....

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