Permission Granted! Jul 30, 2019

In case you’ve been debating on whether or not to do these things on social media, you have full permission to:

  • Not share your political views
  • Share about your kids (or not share about your...
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Rules of the Game Jul 29, 2019

I wish someone would write the rules for this game.

I really like rules and structure. (It’s part of my Enneagram 1 make-up). I like rules because I can then point to them and say “This...

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Unfollow Friday Jul 26, 2019

It’s Unfollow Friday!!

Take this opportunity to unfollow any accounts that aren’t serving you anymore. 

Our personal enjoyment of social media heavily depends upon who we choose to...

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Listen To Your Audience Jul 25, 2019

“You had to listen to the audience because writing is just a guess.” – BJ Novak

I saw a YouTube video recently about how they wrote episodes of The Office. B.J. Novak...

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Perspective Check Jul 24, 2019

A quick perspective check:

Instagram can:

  • Help people get to know, like and trust you. 
  • Tell your brand’s story (or promise).
  • Inspire your customers.
  • Notify customers of new...
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Online Dating Jul 23, 2019

If you and your customer were dating…

eHarmony Profile = Social Media
(How they find you initially.)

Flirting = Website Scrolling
(Checking each other out. Do they have something I’m...

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Showing Up Jul 22, 2019

One particular fear I have over and over is the fear of showing up.

Though, I would never articulate it that way. The fear is more likely to manifest in thoughts like: 

  • I don’t want to...
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Like Counts Jul 19, 2019

What if like counts disappeared tomorrow?

This isn’t a rhetorical question. Instagram has been testing removing the like count feature from public view. You, as the account owner, would be...

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Choose Wisely Jul 18, 2019

Choose wisely. Only two are possible at once.

Once upon a time, I worked in the marketing/advertising agency world. We would tell our clients they could choose how they wanted their project...

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Rearview Mirror Jul 17, 2019

Fixating on how many comments or likes a posts gets is like driving by looking in the rearview mirror. In other words: it’s dangerous. Our focus is on where we’ve been, not where...

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Can’t Buy Me Love Jul 16, 2019

Money can’t buy you love, but it can buy you followers.

It’s impossible to know how someone got the following that they have. 

Don’t assume someone else has more followers...

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Slow Your Scroll! ✋ Jul 15, 2019

I’m not just saying that so you’ll read my post. It’s one of my new favorite mantras for social media. 

We want others to be stopped in their tracks by our posts, so maybe it...

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