Let me just come out and say it:

Instagram isn’t out to get you.

I hear people expressing frustration and disappointment over and over again because Instagram didn’t show their posts to...

Remember when Instagram was only square photos?

Remember when Facebook updates started with “Megan is”?

Remember when your tweets were limited to 140 characters?

When you’ve...

The best performing posts on social media:

Follow me through this path of logic will you?

Social media is supposed to be social, right?

Being social requires you to interact with one...

In case you’ve been debating on whether or not to do these things on social media, you have full permission to:

• Not share your political views
• Share about your kids (or not share about your...

I wish someone would write the rules for this game.

I really like rules and structure. (It’s part of my Enneagram 1 make-up). I like rules because I can then point to them and say “This...

It’s Unfollow Friday!!

Take this opportunity to unfollow any accounts that aren’t serving you anymore. 

Our personal enjoyment of social media heavily depends upon who we choose to...

“You had to listen to the audience because writing is just a guess.” – BJ Novak

I saw a YouTube video recently about how they wrote episodes of The Office. B.J. Novak...

A quick perspective check:

Instagram can:

• Help people get to know, like and trust you. 
• Tell your brand’s story (or promise).
• Inspire your customers.
• Notify customers of new...

If you and your customer were dating…

eHarmony Profile = Social Media
(How they find you initially.)

Flirting = Website Scrolling
(Checking each other out. Do they have something I’m...

One particular fear I have over and over is the fear of showing up.

Though, I would never articulate it that way. The fear is more likely to manifest in thoughts like: 

• I don’t want to...

What if like counts disappeared tomorrow?

This isn’t a rhetorical question. Instagram has been testing removing the like count feature from public view. You, as the account owner, would be...

Choose wisely. Only two are possible at once.

Once upon a time, I worked in the marketing/advertising agency world. We would tell our clients they could choose how they wanted their project...