Paranoia Aug 07, 2019

Let me just come out and say it:

Instagram isn’t out to get you.

I hear people expressing frustration and disappointment over and over again because Instagram didn’t show their posts to...

Continue Reading...
Remember When Aug 03, 2019

Remember when Instagram was only square photos?

Remember when Facebook updates started with “Megan is”?

Remember when your tweets were limited to 140 characters?

When you’ve...

Continue Reading...
Best Performance Aug 02, 2019

The best performing posts on social media:

Follow me through this path of logic will you?

Social media is supposed to be social, right?

Being social requires you to interact with one...

Continue Reading...
Permission Granted! Jul 30, 2019

In case you’ve been debating on whether or not to do these things on social media, you have full permission to:

  • Not share your political views
  • Share about your kids (or not share about your...
Continue Reading...
Rules of the Game Jul 29, 2019

I wish someone would write the rules for this game.

I really like rules and structure. (It’s part of my Enneagram 1 make-up). I like rules because I can then point to them and say “This...

Continue Reading...
Unfollow Friday Jul 26, 2019

It’s Unfollow Friday!!

Take this opportunity to unfollow any accounts that aren’t serving you anymore. 

Our personal enjoyment of social media heavily depends upon who we choose to...

Continue Reading...
Listen To Your Audience Jul 25, 2019

“You had to listen to the audience because writing is just a guess.” – BJ Novak

I saw a YouTube video recently about how they wrote episodes of The Office. B.J. Novak...

Continue Reading...
Perspective Check Jul 24, 2019

A quick perspective check:

Instagram can:

  • Help people get to know, like and trust you. 
  • Tell your brand’s story (or promise).
  • Inspire your customers.
  • Notify customers of new...
Continue Reading...
Online Dating Jul 23, 2019

If you and your customer were dating…

eHarmony Profile = Social Media
(How they find you initially.)

Flirting = Website Scrolling
(Checking each other out. Do they have something I’m...

Continue Reading...
Showing Up Jul 22, 2019

One particular fear I have over and over is the fear of showing up.

Though, I would never articulate it that way. The fear is more likely to manifest in thoughts like: 

  • I don’t want to...
Continue Reading...
Like Counts Jul 19, 2019

What if like counts disappeared tomorrow?

This isn’t a rhetorical question. Instagram has been testing removing the like count feature from public view. You, as the account owner, would be...

Continue Reading...
Choose Wisely Jul 18, 2019

Choose wisely. Only two are possible at once.

Once upon a time, I worked in the marketing/advertising agency world. We would tell our clients they could choose how they wanted their project...

Continue Reading...