What To Do On Social When Your Business Is In Transition Apr 24, 2023

What's Happening 

My business is in transition. There is a lot going on behind the scenes, but nothing I can announce publicly yet.

Unlike large companies working on big transitions or...

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Merging Facebook Pages & Multiple Profiles Apr 17, 2023

What's Happening 

Since sharing with you about Facebook's new Professional Mode for personal profiles, I got a slew of questions:

  • How can I transition marketing my business on my personal...
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Instagram and Facebook Updates for April 2023 Apr 10, 2023

What's Happening 

March was a particularly busy month for Meta (both Instagram and Facebook) as they cranked out new features, tested others, and axed unpopular ones.

Since a lot of tech...

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Facebook Promises Crazy Reach With New Feature Apr 03, 2023

What's Happening 

Facebook quietly launched a feature at the end of 2022 that may rock your social media world.

It’s called Professional Mode.

 

Facebook is NOT dead

Before you...

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Most Surprising Instagram Engagement Hack for 2023 Mar 27, 2023

What's Happening 

HubSpot and Mention teamed up to release the 2023 Instagram Engagement Report. You can download a copy here.

I clapped my hands with glee when I saw this email notification!...

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How To Use ChatGPT To Write Your Social Posts Mar 13, 2023

What's Happening 

ChatGPT is a powerful tool that has the potential to enhance your social posts and save you a ton of time!

I wrote about whether or not robots can create your social posts in...

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Is My Social Media Engagement Good? Mar 06, 2023

What's Happening 

Industry benchmark reports are rolling out for 2022. The results are hugely helpful in guiding your social media efforts for the year and giving you a perspective on...

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10 Instagram Updates So Far In 2023 Feb 27, 2023

What's Happening 

The new year is serving up a bunch of Instagram surprises. From verification to broadcast channels to rebalancing the algorithm, the platform resumes its seemingly desperate...

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White Creators: How to Welcome People of Color on Social Media (Part 2) Feb 20, 2023

What's Happening

In honor of Black History Month, I’m sharing ways to support Black creators (as well as other minority groups) and promote diversity on your social media accounts.

If you...

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White Creators: How to Welcome People of Color on Social Media (Part 1) Feb 18, 2023

What's Happening

February is Black History Month. We’re encouraged to honor the contributions of African Americans to our country and also recognize how far we are from achieving racial...

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Four Trends Marketers Need to Know in 2023 Feb 06, 2023

What's Happening 

In December and January, each social media platform announced its trend predictions for 2023. I reviewed them all, so you don’t have to. You’re welcome.

In case...

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Instagram Adds In-App Scheduling – FINALLY! Jan 30, 2023

What's Happening 

Since rumors began last Fall that Instagram was testing the ability to schedule your content within the app, I’ve been giddy with anticipation!

I placed this feature at...

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