YouTube Adds Caption Editing May 17, 2021

What's Happening

YouTube announced a new feature giving you the ability to add captions to your videos BEFORE you hit publish. They posted a great tutorial walking you through the process of adding...

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Facebook Groups Are Where It’s At May 10, 2021

What's Happening

Facebook is rolling out Reddit-like upvoting and downvoting of comments in groups and some new reactions. This is the most recent in the slowing growing trend of Facebook...

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Don’t Be Surprised TikTok Trend + Bonus Tip! May 03, 2021

What's Happening

TikTokers are fantasizing about where their impulses would take them if they let the impulses take over. The sound starts off with a man saying “Don’t be surprised if...

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New Reels Feature for Background Music Apr 26, 2021

What's Happening

With the Instagram Reels remix feature, a small but impactful feature was released as well: the ability to control the volume on individual tracks.

Previously, you could...

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Tell Me Without Telling Me Apr 19, 2021

What's Happening

Tell me you're reading this newsletter without telling me you're reading this newsletter.

If you need an example of this trend, there it is. This phrasing is not new; however,...

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Reels Remix Apr 12, 2021

What's Happening

I know this is going to come as quite a shock, but Instagram copied a TikTok feature. [End sarcasm font]

Before TikTok was TikTok, it was Musical.ly which was an app where you...

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Inspirational Quotes TikTok Trend Apr 05, 2021

What's Happening

Turning not-so-inspirational quotes into inspirational posters layered with a dramatic early 2000s hit song is the latest trend to dominate TikTok.

The audio includes Vanessa...

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“There Are None” Reels Trend Mar 29, 2021

What's Happening

A new Reels trend turns the usual pointing to make a point tactic on its head. The Reel’s first title says something like “Reasons why I’m a better mom than you...

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Pinning for Future Me Mar 22, 2021

What's Happening

Pinterest tells us what’s trending in March is pinning to boards about Future Me or Future Life. In other words, we’re hopeful again. People are planning for the...

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Instagram Adds Live Rooms Mar 15, 2021

What's Happening:

Instagram added the ability to go live with up to four people at a time – the original account plus three guests. The feature is called Live Rooms, which is probably a...

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Instagram Updates Reels Algorithm Mar 08, 2021

What's Happening

The social marketing community went a little crazy when Instagram posted this on their @creators profile. If you don’t already follow the account, it’s populated by...

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2021 Social Benchmark Studies Mar 01, 2021

What's Happening

Industry benchmark reports are starting to roll out for 2021. If you’re not familiar, they are independent studies done on hundreds of social media accounts across many...

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